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Head-to-head · PR Software

Muck Rack vs Prowly

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Muck Rack #2 in PR Software 9.1/10 Free plan · pricing on request Free plan✓ 0 of 2 features Visit Muck Rack
Prowly #7 in PR Software 8.5/10 7-day trial Free trial✓ 2 of 2 features Visit Prowly

Muck Rack leads on 1 check, Prowly on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.1/10
  • Free planonly Muck Rack
  • Free trialonly Prowly
  • Most featuresProwly · 2 of 2

Muck Rack scores higher on our rubric for pr software: 9.1 against 8.5 out of 10; our editors rank them #2 and #7.

Muck Rack offers free plan; Prowly doesn't.

Muck Rack is the better fit for teams wanting monitoring plus journalist outreach. Prowly is the better fit for small and mid-size teams managing ongoing PR.

  • Muck Rack fits best

    Teams wanting monitoring plus journalist outreach

  • Prowly fits best

    Small and mid-size teams managing ongoing PR

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Muck Rack 9.1/10 Visit ↗ Prowly 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #2 in PR Software #7 in PR Software
Best for Teams wanting monitoring plus journalist outreach Small and mid-size teams managing ongoing PR
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs Email, Docs
Compliance SOC 2, GDPR, 2FA GDPR
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Muck Rack 0/2 · Prowly 2/2
Media monitoring Not checked yet ✓ (best)
Social monitoring Not checked yet ✓ (best)
Specs
Media database size Not checked yet Not checked yet
Release distribution Not checked yet Not checked yet
Coverage sources Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, newsletters, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting to Slack, analytics tools, and APIs
  • Combines journalist search, media-list building and contact management
  • Creates and distributes releases and publishes branded newsrooms
  • Monitors online and social coverage with campaign reporting
Cons
  • PR subscription pricing requires contacting sales
  • Social listening is presented as an add-on
  • Starter includes self-led rather than instructor-led onboarding
  • Paid product with no free plan
  • Available on the web only
  • Focused on ongoing media relations, not one-off wire distribution
Our verdict

Muck Rack is an AI communications platform for public relations and communications teams at brands, agencies, and organizations. It brings media discovery, journalist and outlet research, pitching, monitoring, social listening, sentiment…

Read the review →

Prowly brings media research, outreach, publishing and coverage measurement into one cloud-based PR workspace. Communication teams can search journalist contacts, build media lists, create and distribute press releases, publish a branded…

Read the review →
  1. Muck RackPR Software 9.1Free plan · pricing on request
  2. ProwlyPR Software 8.57-day trial

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, newsletters, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting to Slack, analytics tools, and APIs

    Where it doesn't

    • PR subscription pricing requires contacting sales
    • Social listening is presented as an add-on
    • Starter includes self-led rather than instructor-led onboarding

  • Prowly — where it wins

    • Combines journalist search, media-list building and contact management
    • Creates and distributes releases and publishes branded newsrooms
    • Monitors online and social coverage with campaign reporting

    Where it doesn't

    • Paid product with no free plan
    • Available on the web only
    • Focused on ongoing media relations, not one-off wire distribution
  • Muck Rack9.1/10 · Free plan · pricing on request

    Muck Rack combines cross-channel monitoring with journalist discovery, pitching, and reporting.

    Visit Muck RackFull verdict →
  • Prowly8.5/10 · 7-day trial

    An all-in-one PR workspace for media outreach, publishing and coverage tracking.

    Visit ProwlyFull verdict →

More comparisons

All PR software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update