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Head-to-head · PR Software

Muck Rack vs Critical Mention

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Muck Rack #2 in PR Software 9.1/10 Free plan · pricing on request Free plan✓ 0 of 2 features Visit Muck Rack
Critical Mention #3 in PR Software 8.9/10 Pricing on request ✓ 0 of 2 features Try Critical Mention

Muck Rack leads on 0 checks, Critical Mention on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMuck Rack · 9.1/10
  • Free planonly Muck Rack

Muck Rack scores higher on our rubric for pr software: 9.1 against 8.9 out of 10; our editors rank them #2 and #3.

Muck Rack is the better fit for teams wanting monitoring plus journalist outreach. Critical Mention is the better fit for teams focused on cross-media monitoring.

  • Muck Rack fits best

    Teams wanting monitoring plus journalist outreach

  • Critical Mention fits best

    Teams focused on cross-media monitoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Muck Rack 9.1/10 Visit ↗ Critical Mention 8.9/10 Visit ↗
At a glance
Editor score 9.1 8.9
Ranking #2 in PR Software #3 in PR Software
Best for Teams wanting monitoring plus journalist outreach Teams focused on cross-media monitoring
Pricing model Free plan + paid Paid
Starting price — Pricing on request
Free plan ✓ (best) Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 7 integrations 2 integrations
Features Muck Rack 0/2 · Critical Mention 0/2
Media monitoring Not checked yet Not checked yet
Social monitoring Not checked yet Not checked yet
Specs
Media database size Not checked yet Not checked yet
Release distribution Not checked yet Not checked yet
Coverage sources Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Our review
Pros
  • Monitors digital, broadcast, print, podcasts, newsletters, and social media
  • Combines journalist search, media lists, and pitching workflows
  • Connects alerts and reporting to Slack, analytics tools, and APIs
  • Monitors online news, broadcast TV/radio, social, podcasts, and licensed content.
  • Real-time alerts plus sentiment, share-of-voice, and audience-value metrics.
  • API access with customizable dashboards, reports, charts, and graphs.
Cons
  • PR subscription pricing requires contacting sales
  • Social listening is presented as an add-on
  • Starter includes self-led rather than instructor-led onboarding
  • Pricing requires contacting sales rather than showing plan amounts.
  • Named integrations are Google Analytics and Slack via RSS.
  • Archive search covers up to 26 months of historical coverage.
Our verdict

Muck Rack is an AI communications platform for public relations and communications teams at brands, agencies, and organizations. It brings media discovery, journalist and outlet research, pitching, monitoring, social listening, sentiment…

Read the review →

Critical Mention is a cloud-based media monitoring and social listening platform from Onclusive. It is aimed at public-relations and communications teams, along with marketers, agencies, brands, and public-sector organizations. The service…

Read the review →
  1. Muck RackPR Software 9.1Free plan · pricing on request
  2. Critical MentionPR Software 8.9Pricing on request

Strengths and trade-offs

  • Muck Rack — where it wins

    • Monitors digital, broadcast, print, podcasts, newsletters, and social media
    • Combines journalist search, media lists, and pitching workflows
    • Connects alerts and reporting to Slack, analytics tools, and APIs

    Where it doesn't

    • PR subscription pricing requires contacting sales
    • Social listening is presented as an add-on
    • Starter includes self-led rather than instructor-led onboarding

  • Critical Mention — where it wins

    • Monitors online news, broadcast TV/radio, social, podcasts, and licensed content.
    • Real-time alerts plus sentiment, share-of-voice, and audience-value metrics.
    • API access with customizable dashboards, reports, charts, and graphs.

    Where it doesn't

    • Pricing requires contacting sales rather than showing plan amounts.
    • Named integrations are Google Analytics and Slack via RSS.
    • Archive search covers up to 26 months of historical coverage.
  • Muck Rack9.1/10 · Free plan · pricing on request

    Muck Rack combines cross-channel monitoring with journalist discovery, pitching, and reporting.

    Visit Muck RackFull verdict →
  • Critical Mention8.9/10 · Pricing on request

    Broad cross-media monitoring with real-time alerts, reporting, archives, and API access.

    Try Critical MentionFull verdict →

More comparisons

All PR software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update