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Head-to-head · PR Software

Critical Mention vs Prowly

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Critical Mention #3 in PR Software 8.9/10 Pricing on request ✓ 0 of 2 features Try Critical Mention
Prowly #7 in PR Software 8.5/10 7-day trial Free trial✓ 2 of 2 features Visit Prowly

Critical Mention leads on 0 checks, Prowly on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCritical Mention · 8.9/10
  • Free trialonly Prowly
  • Most featuresProwly · 2 of 2

Critical Mention scores higher on our rubric for pr software: 8.9 against 8.5 out of 10; our editors rank them #3 and #7.

Critical Mention is the better fit for teams focused on cross-media monitoring. Prowly is the better fit for small and mid-size teams managing ongoing PR.

  • Critical Mention fits best

    Teams focused on cross-media monitoring

  • Prowly fits best

    Small and mid-size teams managing ongoing PR

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Critical Mention 8.9/10 Visit ↗ Prowly 8.5/10 Visit ↗
At a glance
Editor score 8.9 8.5
Ranking #3 in PR Software #7 in PR Software
Best for Teams focused on cross-media monitoring Small and mid-size teams managing ongoing PR
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet —
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Features Critical Mention 0/2 · Prowly 2/2
Media monitoring Not checked yet ✓ (best)
Social monitoring Not checked yet ✓ (best)
Specs
Media database size Not checked yet Not checked yet
Release distribution Not checked yet Not checked yet
Coverage sources Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Our review
Pros
  • Monitors online news, broadcast TV/radio, social, podcasts, and licensed content.
  • Real-time alerts plus sentiment, share-of-voice, and audience-value metrics.
  • API access with customizable dashboards, reports, charts, and graphs.
  • Combines journalist search, media-list building and contact management
  • Creates and distributes releases and publishes branded newsrooms
  • Monitors online and social coverage with campaign reporting
Cons
  • Pricing requires contacting sales rather than showing plan amounts.
  • Named integrations are Google Analytics and Slack via RSS.
  • Archive search covers up to 26 months of historical coverage.
  • Paid product with no free plan
  • Available on the web only
  • Focused on ongoing media relations, not one-off wire distribution
Our verdict

Critical Mention is a cloud-based media monitoring and social listening platform from Onclusive. It is aimed at public-relations and communications teams, along with marketers, agencies, brands, and public-sector organizations. The service…

Read the review →

Prowly brings media research, outreach, publishing and coverage measurement into one cloud-based PR workspace. Communication teams can search journalist contacts, build media lists, create and distribute press releases, publish a branded…

Read the review →
  1. Critical MentionPR Software 8.9Pricing on request
  2. ProwlyPR Software 8.57-day trial

Strengths and trade-offs

  • Critical Mention — where it wins

    • Monitors online news, broadcast TV/radio, social, podcasts, and licensed content.
    • Real-time alerts plus sentiment, share-of-voice, and audience-value metrics.
    • API access with customizable dashboards, reports, charts, and graphs.

    Where it doesn't

    • Pricing requires contacting sales rather than showing plan amounts.
    • Named integrations are Google Analytics and Slack via RSS.
    • Archive search covers up to 26 months of historical coverage.
  • Prowly — where it wins

    • Combines journalist search, media-list building and contact management
    • Creates and distributes releases and publishes branded newsrooms
    • Monitors online and social coverage with campaign reporting

    Where it doesn't

    • Paid product with no free plan
    • Available on the web only
    • Focused on ongoing media relations, not one-off wire distribution

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update