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Head-to-head · PR Software

Prowly vs Meltwater Social Media Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Prowly #7 in PR Software 8.5/10 7-day trial Free trial✓ 2 of 2 features Visit Prowly
Meltwater Social Media Analytics #8 in PR Software 8.4/10 Pricing on request ✓ 0 of 2 features Visit Meltwater

Prowly leads on 0 checks, Meltwater Social Media Analytics on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreProwly · 8.5/10
  • Free trialonly Prowly
  • Most featuresProwly · 2 of 2

Prowly scores higher on our rubric for pr software: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.

Prowly is the better fit for small and mid-size teams managing ongoing PR. Meltwater Social Media Analytics is the better fit for teams measuring social campaigns and earned media.

  • Prowly fits best

    Small and mid-size teams managing ongoing PR

  • Meltwater Social Media Analytics fits best

    Teams measuring social campaigns and earned media

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Prowly 8.5/10 Visit ↗ Meltwater Social Media Analytics 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #7 in PR Software #8 in PR Software
Best for Small and mid-size teams managing ongoing PR Teams measuring social campaigns and earned media
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial 7 days —
Deployment Cloud Cloud
Platforms Web Web
Features Prowly 2/2 · Meltwater Social Media Analytics 0/2
Media monitoring ✓ (best) Not checked yet
Social monitoring ✓ (best) Not checked yet
Specs
Media database size Not checked yet Not checked yet
Release distribution Not checked yet Not checked yet
Coverage sources Not checked yet Not checked yet
Report exports Not checked yet Not checked yet
Our review
Pros
  • Combines journalist search, media-list building and contact management
  • Creates and distributes releases and publishes branded newsrooms
  • Monitors online and social coverage with campaign reporting
  • Tracks organic and paid social performance across channels in one dashboard
  • Combines campaign monitoring, competitor benchmarking, and sentiment analysis
  • Connects social and earned-media analytics with AI-generated summaries
Cons
  • Paid product with no free plan
  • Available on the web only
  • Focused on ongoing media relations, not one-off wire distribution
  • Pricing is tailored and requires contacting sales
  • API and MCP integrations are listed for Enterprise and Agency plans
  • Advanced Mira AI and custom dashboards are tied to higher-tier plans
Our verdict

Prowly brings media research, outreach, publishing and coverage measurement into one cloud-based PR workspace. Communication teams can search journalist contacts, build media lists, create and distribute press releases, publish a branded…

Read the review →

Meltwater Social Media Analytics brings organic and paid social performance into a unified dashboard for marketing, communications, social, and agency teams. It covers campaign, hashtag, and content performance, engagement rates,…

Read the review →
  1. ProwlyPR Software 8.57-day trial
  2. Meltwater Social Media AnalyticsPR Software 8.4Pricing on request

Strengths and trade-offs

  • Prowly — where it wins

    • Combines journalist search, media-list building and contact management
    • Creates and distributes releases and publishes branded newsrooms
    • Monitors online and social coverage with campaign reporting

    Where it doesn't

    • Paid product with no free plan
    • Available on the web only
    • Focused on ongoing media relations, not one-off wire distribution

  • Meltwater Social Media Analytics — where it wins

    • Tracks organic and paid social performance across channels in one dashboard
    • Combines campaign monitoring, competitor benchmarking, and sentiment analysis
    • Connects social and earned-media analytics with AI-generated summaries

    Where it doesn't

    • Pricing is tailored and requires contacting sales
    • API and MCP integrations are listed for Enterprise and Agency plans
    • Advanced Mira AI and custom dashboards are tied to higher-tier plans
  • Prowly8.5/10 · 7-day trial

    An all-in-one PR workspace for media outreach, publishing and coverage tracking.

    Visit ProwlyFull verdict →
  • Meltwater Social Media Analytics8.4/10 · Pricing on request

    Connects social campaign measurement with earned-media insights and reporting.

    Visit MeltwaterFull verdict →

More comparisons

All PR software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update