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Head-to-head · Web Analytics Tools

Mixpanel vs Snowplow

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mixpanel #4 in Web Analytics Tools 8.9/10 Free plan Free plan✓ 5 of 5 features Visit Mixpanel
Snowplow #17 in Web Analytics Tools 7.5/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit Snowplow

Mixpanel leads on 1 check, Snowplow on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 8.9/10
  • Free planonly Mixpanel
  • Free trialonly Snowplow
  • Most featuresMixpanel · 5 of 5

Mixpanel scores higher on our rubric for web analytics tools: 8.9 against 7.5 out of 10; our editors rank them #4 and #17.

Mixpanel offers free plan; Snowplow doesn't. On data retention, Mixpanel gives you Unlimited where Snowplow offers Extended.

Mixpanel is the better fit for product analytics with replay and experimentation. Snowplow is the better fit for warehouse-first event data pipelines.

  • Mixpanel fits best

    Product analytics with replay and experimentation

  • Snowplow fits best

    Warehouse-first event data pipelines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mixpanel 8.9/10 Visit ↗ Snowplow 7.5/10 Visit ↗
At a glance
Editor score 8.9 7.5
Ranking #4 in Web Analytics Tools #17 in Web Analytics Tools
Best for Product analytics with replay and experimentation Warehouse-first event data pipelines
Pricing model Free plan + paid Paid
Starting price $120/mo —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud, Self-hosted
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Email, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 6 integrations 100+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Mixpanel 5/5 · Snowplow 4/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ (best) Not checked yet
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Unlimited Extended
Our review
Pros
  • Free plan includes up to 1M events and 10K session replays monthly
  • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
  • APIs connect analytics workflows with warehouses and marketing tools
  • Schema-defined events support governed, granular tracking.
  • Delivers data to warehouses, lakes, and real-time streams.
  • Supports funnels, ecommerce, APIs, and self-hosted deployment.
Cons
  • Free usage is capped at 1M events per month
  • Growth pricing is usage-based rather than a single fixed monthly price
  • Enterprise requires contacting sales
  • Pricing is quote-based rather than publicly listed.
  • There is no free plan for ongoing use.
  • Its breadth may exceed the needs of simple website analytics.
Our verdict

Mixpanel is a behavioral and product analytics platform for teams analyzing websites, mobile applications, and digital products. Its event-based approach covers conversion funnels, retention, cohorts, segmentation, ecommerce activity,…

Read the review →

Snowplow is a behavioral data platform for data, analytics, engineering, and product teams that need granular event data from websites, mobile apps, servers, and other digital touchpoints. It validates and enriches events, then delivers…

Read the review →
  1. MixpanelWeb Analytics Tools 8.9Free plan
  2. SnowplowWeb Analytics Tools 7.5Pricing on request · 14-day trial

Strengths and trade-offs

  • Mixpanel — where it wins

    • Free plan includes up to 1M events and 10K session replays monthly
    • Combines funnels, retention, ecommerce, replay, cohorts, and experimentation
    • APIs connect analytics workflows with warehouses and marketing tools

    Where it doesn't

    • Free usage is capped at 1M events per month
    • Growth pricing is usage-based rather than a single fixed monthly price
    • Enterprise requires contacting sales

  • Snowplow — where it wins

    • Schema-defined events support governed, granular tracking.
    • Delivers data to warehouses, lakes, and real-time streams.
    • Supports funnels, ecommerce, APIs, and self-hosted deployment.

    Where it doesn't

    • Pricing is quote-based rather than publicly listed.
    • There is no free plan for ongoing use.
    • Its breadth may exceed the needs of simple website analytics.
  • Mixpanel8.9/10 · Free plan

    A broad product analytics suite with replay, experimentation, APIs, and a free entry tier.

    Visit MixpanelFull verdict →
  • Snowplow7.5/10 · Pricing on request · 14-day trial

    A warehouse-first analytics platform for granular, governed event data.

    Visit SnowplowFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update