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Head-to-head · Email Analytics

Mailsend vs Hiro Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Mailsend #6 in Email Analytics 7.3/10 Paid ✓ 3 of 3 features Visit MailSend
Hiro Analytics #7 in Email Analytics 7.2/10 From $500/mo · 30-day trial Free trial✓ 0 of 3 features Visit Hiro Analytics

Mailsend leads on 0 checks, Hiro Analytics on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailsend · 7.3/10
  • Free trialonly Hiro Analytics
  • Most featuresMailsend · 3 of 3

Mailsend scores higher on our rubric for email analytics: 7.3 against 7.2 out of 10; our editors rank them #6 and #7.

Mailsend is the better fit for budget-conscious teams tracking email conversions. Hiro Analytics is the better fit for klaviyo-focused teams analyzing retention and revenue.

  • Mailsend fits best

    Budget-conscious teams tracking email conversions

  • Hiro Analytics fits best

    Klaviyo-focused teams analyzing retention and revenue

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mailsend 7.3/10 Visit ↗ Hiro Analytics 7.2/10 Visit ↗
At a glance
Editor score 7.3 7.2
Ranking #6 in Email Analytics #7 in Email Analytics
Best for Budget-conscious teams tracking email conversions Klaviyo-focused teams analyzing retention and revenue
Pricing model Paid Paid
Starting price ₹9/mo $500/mo
Free plan Not checked yet —
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web
Support Email · 24/7 Email, Live chat
Compliance GDPR GDPR, 2FA
Integrations 4 integrations 6 integrations
Built for Solo, Small business, Mid-market Small business, Mid-market
Features Mailsend 3/3 · Hiro Analytics 0/3
Click tracking ✓ (best) Not checked yet
Revenue attribution ✓ (best) Not checked yet
Data export ✓ (best) Not checked yet
Specs
Email volume limit Not checked yet Not checked yet
Reporting depth Advanced Not checked yet
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Tracks opens and clicks in real time, with per-link heatmaps
  • Reports conversions, revenue, and engagement by device and location
  • Starter includes CSV exports and costs ₹9 per month
  • Compares campaigns and flows across timeframes
  • Uses cohorts to analyze retention and lifetime value
  • Shares customizable dashboards across client accounts
Cons
  • Starter is limited to 100 unique contacts
  • The monthly email quota is volume-based
  • Named integrations focus on analytics and DNS services
  • Starts at $500/month, with price tied to connected client count
  • The 30-day trial is arranged through a demo
  • Integrations are centered on six listed email and SMS platforms
Our verdict

MailSend combines bulk and transactional email sending with campaign, automation, audience, and analytics tools. Its REST API and webhooks make it relevant to developers as well as startups, SaaS companies, ecommerce brands, and agencies.…

Read the review →

Hiro Analytics brings campaign, flow, subscriber, and retention reporting together for e-commerce agencies, brands, freelancers, and holding companies. It is especially suited to teams working with Klaviyo that need to compare activity…

Read the review →
  1. MailsendEmail Analytics 7.3Paid
  2. Hiro AnalyticsEmail Analytics 7.2From $500/mo · 30-day trial

Strengths and trade-offs

  • Mailsend — where it wins

    • Tracks opens and clicks in real time, with per-link heatmaps
    • Reports conversions, revenue, and engagement by device and location
    • Starter includes CSV exports and costs ₹9 per month

    Where it doesn't

    • Starter is limited to 100 unique contacts
    • The monthly email quota is volume-based
    • Named integrations focus on analytics and DNS services

  • Hiro Analytics — where it wins

    • Compares campaigns and flows across timeframes
    • Uses cohorts to analyze retention and lifetime value
    • Shares customizable dashboards across client accounts

    Where it doesn't

    • Starts at $500/month, with price tied to connected client count
    • The 30-day trial is arranged through a demo
    • Integrations are centered on six listed email and SMS platforms

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update