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Head-to-head · Email Analytics

Postmark vs Hiro Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Postmark #3 in Email Analytics 7.8/10 Free plan Free plan✓ 0 of 3 features Visit Postmark
Hiro Analytics #7 in Email Analytics 7.2/10 From $500/mo · 30-day trial Free trial✓ 0 of 3 features Visit Hiro Analytics

Postmark leads on 2 checks, Hiro Analytics on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePostmark · 7.8/10
  • Lowest starting pricePostmark · $15/mo
  • Free planonly Postmark
  • Free trialonly Hiro Analytics

Postmark scores higher on our rubric for email analytics: 7.8 against 7.2 out of 10; our editors rank them #3 and #7.

Postmark offers free plan; Hiro Analytics doesn't. Postmark is cheaper to start at $15/mo against $500/mo.

Postmark is the better fit for developers tracking transactional email activity. Hiro Analytics is the better fit for klaviyo-focused teams analyzing retention and revenue.

  • Postmark fits best

    Developers tracking transactional email activity

  • Hiro Analytics fits best

    Klaviyo-focused teams analyzing retention and revenue

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Postmark 7.8/10 Visit ↗ Hiro Analytics 7.2/10 Visit ↗
At a glance
Editor score 7.8 7.2
Ranking #3 in Email Analytics #7 in Email Analytics
Best for Developers tracking transactional email activity Klaviyo-focused teams analyzing retention and revenue
Pricing model Free plan + paid Paid
Starting price $15/mo (best) $500/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web
Support Live chat, Docs Email, Live chat
Compliance GDPR, 2FA GDPR, 2FA
Integrations 12 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market
Features Postmark 0/3 · Hiro Analytics 0/3
Click tracking Not checked yet Not checked yet
Revenue attribution Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Email volume limit Not checked yet Not checked yet
Reporting depth Not checked yet Not checked yet
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Tracks delivery, bounces, opens, and clicks at message level
  • Provides event webhooks for delivery and engagement activity
  • Offers REST API, SMTP sending, and inbound email processing
  • Compares campaigns and flows across timeframes
  • Uses cohorts to analyze retention and lifetime value
  • Shares customizable dashboards across client accounts
Cons
  • Analytics focus on transactional activity, not broader campaign optimization
  • Basic starts at $15/month for 10,000 emails per month
  • Custom pricing applies to high-volume tiers
  • Starts at $500/month, with price tied to connected client count
  • The 30-day trial is arranged through a demo
  • Integrations are centered on six listed email and SMS platforms
Our verdict

Postmark is an email delivery service for application email, aimed at developers and organizations integrating email into their products. It supports sending through a REST API or SMTP, with separate streams for transactional and broadcast…

Read the review →

Hiro Analytics brings campaign, flow, subscriber, and retention reporting together for e-commerce agencies, brands, freelancers, and holding companies. It is especially suited to teams working with Klaviyo that need to compare activity…

Read the review →
  1. PostmarkEmail Analytics 7.8Free plan
  2. Hiro AnalyticsEmail Analytics 7.2From $500/mo · 30-day trial

Strengths and trade-offs

  • Postmark — where it wins

    • Tracks delivery, bounces, opens, and clicks at message level
    • Provides event webhooks for delivery and engagement activity
    • Offers REST API, SMTP sending, and inbound email processing

    Where it doesn't

    • Analytics focus on transactional activity, not broader campaign optimization
    • Basic starts at $15/month for 10,000 emails per month
    • Custom pricing applies to high-volume tiers

  • Hiro Analytics — where it wins

    • Compares campaigns and flows across timeframes
    • Uses cohorts to analyze retention and lifetime value
    • Shares customizable dashboards across client accounts

    Where it doesn't

    • Starts at $500/month, with price tied to connected client count
    • The 30-day trial is arranged through a demo
    • Integrations are centered on six listed email and SMS platforms

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update