Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Email Analytics

Litmus vs Hiro Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Litmus #1 in Email Analytics 9.2/10 7-day trial Free trial✓ 0 of 3 features Visit Litmus
Hiro Analytics #7 in Email Analytics 7.2/10 From $500/mo · 30-day trial Free trial✓ 0 of 3 features Visit Hiro Analytics

Litmus leads on 0 checks, Hiro Analytics on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLitmus · 9.2/10
  • Free trialboth

Litmus scores higher on our rubric for email analytics: 9.2 against 7.2 out of 10; our editors rank them #1 and #7.

Litmus is the better fit for teams testing and improving email before send. Hiro Analytics is the better fit for klaviyo-focused teams analyzing retention and revenue.

  • Litmus fits best

    Teams testing and improving email before send

  • Hiro Analytics fits best

    Klaviyo-focused teams analyzing retention and revenue

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Litmus 9.2/10 Visit ↗ Hiro Analytics 7.2/10 Visit ↗
At a glance
Editor score 9.2 7.2
Ranking #1 in Email Analytics #7 in Email Analytics
Best for Teams testing and improving email before send Klaviyo-focused teams analyzing retention and revenue
Pricing model Paid Paid
Starting price — $500/mo
Free plan — —
Free trial 7 days 30 days
Free trial length 7 days 30 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Docs Email, Live chat
Compliance SOC 2, ISO 27001, GDPR GDPR, 2FA
Integrations 12 integrations 6 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market
Features Litmus 0/3 · Hiro Analytics 0/3
Click tracking Not checked yet Not checked yet
Revenue attribution Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Email volume limit Not checked yet Not checked yet
Reporting depth Not checked yet Not checked yet
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Preview emails across 100+ clients and devices
  • Check accessibility, links, spam signals, and email code before send
  • Monitor deployed emails with 24/7 Email Guardian
  • Compares campaigns and flows across timeframes
  • Uses cohorts to analyze retention and lifetime value
  • Shares customizable dashboards across client accounts
Cons
  • No free plan; the free trial lasts 7 days
  • Litmus Basic is limited to 1 full user
  • Its core emphasis is pre-send testing, not campaign analytics
  • Starts at $500/month, with price tied to connected client count
  • The 30-day trial is arranged through a demo
  • Integrations are centered on six listed email and SMS platforms
Our verdict

Litmus helps designers, developers, and marketing teams build emails, inspect how they render across more than 100 clients and devices, and catch issues before sending. Its toolkit spans visual and HTML editing, automated quality checks,…

Read the review →

Hiro Analytics brings campaign, flow, subscriber, and retention reporting together for e-commerce agencies, brands, freelancers, and holding companies. It is especially suited to teams working with Klaviyo that need to compare activity…

Read the review →
  1. LitmusEmail Analytics 9.27-day trial
  2. Hiro AnalyticsEmail Analytics 7.2From $500/mo · 30-day trial

Strengths and trade-offs

  • Litmus — where it wins

    • Preview emails across 100+ clients and devices
    • Check accessibility, links, spam signals, and email code before send
    • Monitor deployed emails with 24/7 Email Guardian

    Where it doesn't

    • No free plan; the free trial lasts 7 days
    • Litmus Basic is limited to 1 full user
    • Its core emphasis is pre-send testing, not campaign analytics
  • Hiro Analytics — where it wins

    • Compares campaigns and flows across timeframes
    • Uses cohorts to analyze retention and lifetime value
    • Shares customizable dashboards across client accounts

    Where it doesn't

    • Starts at $500/month, with price tied to connected client count
    • The 30-day trial is arranged through a demo
    • Integrations are centered on six listed email and SMS platforms

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update