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Head-to-head · Email Analytics

Litmus vs Mailsend

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Litmus #1 in Email Analytics 9.2/10 7-day trial Free trial✓ 0 of 3 features Visit Litmus
Mailsend #6 in Email Analytics 7.3/10 Paid ✓ 3 of 3 features Visit MailSend

Litmus leads on 0 checks, Mailsend on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLitmus · 9.2/10
  • Free trialonly Litmus
  • Most featuresMailsend · 3 of 3

Litmus scores higher on our rubric for email analytics: 9.2 against 7.3 out of 10; our editors rank them #1 and #6.

Litmus is the better fit for teams testing and improving email before send. Mailsend is the better fit for budget-conscious teams tracking email conversions.

  • Litmus fits best

    Teams testing and improving email before send

  • Mailsend fits best

    Budget-conscious teams tracking email conversions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Litmus 9.2/10 Visit ↗ Mailsend 7.3/10 Visit ↗
At a glance
Editor score 9.2 7.3
Ranking #1 in Email Analytics #6 in Email Analytics
Best for Teams testing and improving email before send Budget-conscious teams tracking email conversions
Pricing model Paid Paid
Starting price — ₹9/mo
Free plan — Not checked yet
Free trial 7 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Docs Email · 24/7
Compliance SOC 2, ISO 27001, GDPR GDPR
Integrations 12 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market
Features Litmus 0/3 · Mailsend 3/3
Click tracking Not checked yet ✓ (best)
Revenue attribution Not checked yet ✓ (best)
Data export Not checked yet ✓ (best)
Specs
Email volume limit Not checked yet Not checked yet
Reporting depth Not checked yet Advanced
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Preview emails across 100+ clients and devices
  • Check accessibility, links, spam signals, and email code before send
  • Monitor deployed emails with 24/7 Email Guardian
  • Tracks opens and clicks in real time, with per-link heatmaps
  • Reports conversions, revenue, and engagement by device and location
  • Starter includes CSV exports and costs ₹9 per month
Cons
  • No free plan; the free trial lasts 7 days
  • Litmus Basic is limited to 1 full user
  • Its core emphasis is pre-send testing, not campaign analytics
  • Starter is limited to 100 unique contacts
  • The monthly email quota is volume-based
  • Named integrations focus on analytics and DNS services
Our verdict

Litmus helps designers, developers, and marketing teams build emails, inspect how they render across more than 100 clients and devices, and catch issues before sending. Its toolkit spans visual and HTML editing, automated quality checks,…

Read the review →

MailSend combines bulk and transactional email sending with campaign, automation, audience, and analytics tools. Its REST API and webhooks make it relevant to developers as well as startups, SaaS companies, ecommerce brands, and agencies.…

Read the review →
  1. LitmusEmail Analytics 9.27-day trial
  2. MailsendEmail Analytics 7.3Paid

Strengths and trade-offs

  • Litmus — where it wins

    • Preview emails across 100+ clients and devices
    • Check accessibility, links, spam signals, and email code before send
    • Monitor deployed emails with 24/7 Email Guardian

    Where it doesn't

    • No free plan; the free trial lasts 7 days
    • Litmus Basic is limited to 1 full user
    • Its core emphasis is pre-send testing, not campaign analytics

  • Mailsend — where it wins

    • Tracks opens and clicks in real time, with per-link heatmaps
    • Reports conversions, revenue, and engagement by device and location
    • Starter includes CSV exports and costs ₹9 per month

    Where it doesn't

    • Starter is limited to 100 unique contacts
    • The monthly email quota is volume-based
    • Named integrations focus on analytics and DNS services

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update