Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Email Analytics

Litmus vs TrueSend

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Litmus #1 in Email Analytics 9.2/10 7-day trial Free trial✓ 0 of 3 features Visit Litmus
TrueSend #8 in Email Analytics 7.0/10 Free plan Free plan✓ 0 of 3 features Visit TrueSend

Litmus leads on 0 checks, TrueSend on 1, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLitmus · 9.2/10
  • Free planonly TrueSend
  • Free trialonly Litmus

Litmus scores higher on our rubric for email analytics: 9.2 against 7.0 out of 10; our editors rank them #1 and #8.

TrueSend offers free plan; Litmus doesn't.

Litmus is the better fit for teams testing and improving email before send. TrueSend is the better fit for teams prioritizing deliverability monitoring.

  • Litmus fits best

    Teams testing and improving email before send

  • TrueSend fits best

    Teams prioritizing deliverability monitoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Litmus 9.2/10 Visit ↗ TrueSend 7.0/10 Visit ↗
At a glance
Editor score 9.2 7.0
Ranking #1 in Email Analytics #8 in Email Analytics
Best for Teams testing and improving email before send Teams prioritizing deliverability monitoring
Pricing model Paid Free plan + paid
Starting price — —
Free plan — ✓ (best)
Free trial 7 days —
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email, Docs Email, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR SOC 2, GDPR, SSO/SAML, 2FA
Integrations 12 integrations 150+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Litmus 0/3 · TrueSend 0/3
Click tracking Not checked yet Not checked yet
Revenue attribution Not checked yet Not checked yet
Data export Not checked yet Not checked yet
Specs
Email volume limit Not checked yet Not checked yet
Reporting depth Not checked yet Not checked yet
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Preview emails across 100+ clients and devices
  • Check accessibility, links, spam signals, and email code before send
  • Monitor deployed emails with 24/7 Email Guardian
  • Monitors inbox placement, sender reputation, authentication, blacklists, and spam traps
  • Free Plan includes 6,000 emails per month and basic analytics
  • Offers API access, webhooks, SDKs, and a broad integration set
Cons
  • No free plan; the free trial lasts 7 days
  • Litmus Basic is limited to 1 full user
  • Its core emphasis is pre-send testing, not campaign analytics
  • Standard Plan's listed features have no displayed price
  • Custom Plan requires a personalized quote
  • Email-focused deliverability may not suit teams seeking broader analytics
Our verdict

Litmus helps designers, developers, and marketing teams build emails, inspect how they render across more than 100 clients and devices, and catch issues before sending. Its toolkit spans visual and HTML editing, automated quality checks,…

Read the review →

TrueSend combines email campaign creation and automation with analytics and deliverability monitoring. It is aimed at startups, growing businesses, agencies, developers, and enterprise teams that need to send campaigns or transactional…

Read the review →
  1. LitmusEmail Analytics 9.27-day trial
  2. TrueSendEmail Analytics 7.0Free plan

Strengths and trade-offs

  • Litmus — where it wins

    • Preview emails across 100+ clients and devices
    • Check accessibility, links, spam signals, and email code before send
    • Monitor deployed emails with 24/7 Email Guardian

    Where it doesn't

    • No free plan; the free trial lasts 7 days
    • Litmus Basic is limited to 1 full user
    • Its core emphasis is pre-send testing, not campaign analytics

  • TrueSend — where it wins

    • Monitors inbox placement, sender reputation, authentication, blacklists, and spam traps
    • Free Plan includes 6,000 emails per month and basic analytics
    • Offers API access, webhooks, SDKs, and a broad integration set

    Where it doesn't

    • Standard Plan's listed features have no displayed price
    • Custom Plan requires a personalized quote
    • Email-focused deliverability may not suit teams seeking broader analytics

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update