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Head-to-head · Email Analytics

Mailtea vs Hiro Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Mailtea #4 in Email Analytics 7.5/10 Free plan Free plan✓ 2 of 3 features Visit Mailtea
Hiro Analytics #7 in Email Analytics 7.2/10 From $500/mo · 30-day trial Free trial✓ 0 of 3 features Visit Hiro Analytics

Mailtea leads on 2 checks, Hiro Analytics on 0, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailtea · 7.5/10
  • Lowest starting priceMailtea · $25/mo
  • Free planonly Mailtea
  • Free trialonly Hiro Analytics
  • Most featuresMailtea · 2 of 3

Mailtea scores higher on our rubric for email analytics: 7.5 against 7.2 out of 10; our editors rank them #4 and #7.

Mailtea offers free plan; Hiro Analytics doesn't. Mailtea is cheaper to start at $25/mo against $500/mo.

Mailtea is the better fit for teams tracking email issues and automation funnels. Hiro Analytics is the better fit for klaviyo-focused teams analyzing retention and revenue.

  • Mailtea fits best

    Teams tracking email issues and automation funnels

  • Hiro Analytics fits best

    Klaviyo-focused teams analyzing retention and revenue

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mailtea 7.5/10 Visit ↗ Hiro Analytics 7.2/10 Visit ↗
At a glance
Editor score 7.5 7.2
Ranking #4 in Email Analytics #7 in Email Analytics
Best for Teams tracking email issues and automation funnels Klaviyo-focused teams analyzing retention and revenue
Pricing model Free plan + paid Paid
Starting price $25/mo (best) $500/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Cloud Cloud
Platforms Web Web
Support Community Email, Live chat
Built for Solo, Small business, Mid-market Small business, Mid-market
Features Mailtea 2/3 · Hiro Analytics 0/3
Click tracking ✓ (best) Not checked yet
Revenue attribution Not checked yet Not checked yet
Data export ✓ (best) Not checked yet
Specs
Email volume limit 50000 emails/mo Not checked yet
Reporting depth Advanced Not checked yet
Listed integrations Not checked yet Not checked yet
Our review
Pros
  • Tracks delivery, opens, clicks, bounces, complaints, and top links by issue
  • Shows delivery timelines and step-level automation funnels
  • Exports analytics to CSV and exposes aggregate metrics through an API
  • Compares campaigns and flows across timeframes
  • Uses cohorts to analyze retention and lifetime value
  • Shares customizable dashboards across client accounts
Cons
  • Campaign analytics are excluded from the $25 transactional plan
  • The transactional-plus-marketing plan costs $34 per month
  • Support is listed through the community channel
  • Starts at $500/month, with price tied to connected client count
  • The 30-day trial is arranged through a demo
  • Integrations are centered on six listed email and SMS platforms
Our verdict

Mailtea combines transactional email and marketing campaigns with reporting for individual issues and automation flows. It is aimed at solo users and small to mid-market teams that want delivery and engagement details alongside their email…

Read the review →

Hiro Analytics brings campaign, flow, subscriber, and retention reporting together for e-commerce agencies, brands, freelancers, and holding companies. It is especially suited to teams working with Klaviyo that need to compare activity…

Read the review →
  1. MailteaEmail Analytics 7.5Free plan
  2. Hiro AnalyticsEmail Analytics 7.2From $500/mo · 30-day trial

Strengths and trade-offs

  • Mailtea — where it wins

    • Tracks delivery, opens, clicks, bounces, complaints, and top links by issue
    • Shows delivery timelines and step-level automation funnels
    • Exports analytics to CSV and exposes aggregate metrics through an API

    Where it doesn't

    • Campaign analytics are excluded from the $25 transactional plan
    • The transactional-plus-marketing plan costs $34 per month
    • Support is listed through the community channel

  • Hiro Analytics — where it wins

    • Compares campaigns and flows across timeframes
    • Uses cohorts to analyze retention and lifetime value
    • Shares customizable dashboards across client accounts

    Where it doesn't

    • Starts at $500/month, with price tied to connected client count
    • The 30-day trial is arranged through a demo
    • Integrations are centered on six listed email and SMS platforms

More comparisons

All email analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update