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Head-to-head · Email Marketing Software

Mailchimp vs E-goi

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Mailchimp #3 in Email Marketing Software 8.5/10 Free plan · 14-day trial Free plan✓ 4 of 4 features Visit Mailchimp
E-goi #14 in Email Marketing Software 6.4/10 Free plan · paid from $11.75/mo · 14-day trial Free plan✓ 4 of 4 features Visit E-goi

Mailchimp leads on 0 checks, E-goi on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMailchimp · 8.5/10
  • Free planboth

Mailchimp scores higher on our rubric for email marketing software: 8.5 against 6.4 out of 10; our editors rank them #3 and #14.

Mailchimp is the better fit for broad email marketing at a low starting cost. E-goi is the better fit for multichannel campaigns and ecommerce workflows.

  • Mailchimp fits best

    Broad email marketing at a low starting cost

  • E-goi fits best

    Multichannel campaigns and ecommerce workflows

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Mailchimp 8.5/10 Visit ↗ E-goi 6.4/10 Visit ↗
At a glance
Editor score 8.5 6.4
Ranking #3 in Email Marketing Software #14 in Email Marketing Software
Best for Broad email marketing at a low starting cost Multichannel campaigns and ecommerce workflows
Pricing model Free plan + paid Free plan + paid
Starting price Not published $11.75/mo
Free plan ✓ ✓
Free trial — —
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Email, Live chat, Phone, Tickets, Community, Docs
Compliance GDPR GDPR, 2FA
Integrations 300+ integrations 9 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mailchimp 4/4 · E-goi 4/4
Email automation ✓ ✓
Audience segmentation ✓ ✓
Landing pages ✓ ✓
A/B testing ✓ ✓
Specs
Subscriber limit 500 contacts 500 contacts
Monthly send limit 5000 emails/mo Not published
Native integrations 300 integrations Not published
Our review
Pros
  • Free plan supports up to 250 contacts and 500 emails monthly
  • Automations, segmentation, landing pages, reporting, and A/B testing
  • Works across web, iOS, Android, and API with 300 integrations
  • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
  • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
  • Segmentation, automation, landing pages, A/B testing, and reporting are included
Cons
  • Free plan allows one audience and one seat
  • Contact-based limits can increase monthly plan costs
  • Premium costs $350 per month
  • Base and Pro plans have contact limits of 500 and 2,500
  • GoSend charges per 10,000 email sends instead of using a monthly subscription
  • Corporate uses tailored limits and custom solutions rather than a fixed package
Our verdict

Mailchimp is an online marketing platform for small businesses, growing companies, and marketing teams. It brings together email campaign creation, audience management, automated workflows, segmentation, landing pages, reporting, signup…

Read the review →

E-goi is an online marketing platform for businesses and ecommerce teams that need email campaigns alongside broader customer messaging. Its core toolkit includes templates, drag-and-drop editing, contact management, segmentation by tags,…

Read the review →
  1. MailchimpEmail Marketing Software 8.5Free plan · 14-day trial
  2. E-goiEmail Marketing Software 6.4Free plan · paid from $11.75/mo · 14-day trial

Strengths and trade-offs

  • Mailchimp — where it wins

    • Free plan supports up to 250 contacts and 500 emails monthly
    • Automations, segmentation, landing pages, reporting, and A/B testing
    • Works across web, iOS, Android, and API with 300 integrations

    Where it doesn't

    • Free plan allows one audience and one seat
    • Contact-based limits can increase monthly plan costs
    • Premium costs $350 per month

  • E-goi — where it wins

    • Abandoned-cart workflows and ecommerce tracking support revenue-focused campaigns
    • Email, SMS, push, voice, WhatsApp, and transactional messaging in one platform
    • Segmentation, automation, landing pages, A/B testing, and reporting are included

    Where it doesn't

    • Base and Pro plans have contact limits of 500 and 2,500
    • GoSend charges per 10,000 email sends instead of using a monthly subscription
    • Corporate uses tailored limits and custom solutions rather than a fixed package
  • Mailchimp8.5/10 · Free plan · 14-day trial

    A broad email marketing suite with a free plan and $13 monthly paid entry.

    Visit MailchimpFull verdict →
  • E-goi6.4/10 · Free plan · paid from $11.75/mo · 14-day trial

    A flexible choice for email, ecommerce, and multichannel campaign workflows.

    Visit E-goiFull verdict →

More comparisons

All email marketing software comparisons → · Full ranking →

Guides on email marketing software

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update