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Head-to-head · Lead Nurturing Software

Klaviyo vs Zoho Marketing Automation

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Klaviyo #6 in Lead Nurturing Software 8.8/10 Free plan Free plan✓ 0 of 4 features Visit Klaviyo
Zoho Marketing Automation #7 in Lead Nurturing Software 8.7/10 From $14/mo (annual) · 14-day trial ✓ 1 of 4 features Visit Zoho

Klaviyo leads on 1 check, Zoho Marketing Automation on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreKlaviyo · 8.8/10
  • Free planonly Klaviyo
  • Most featuresZoho Marketing Automation · 1 of 4

Klaviyo scores higher on our rubric for lead nurturing software: 8.8 against 8.7 out of 10; our editors rank them #6 and #7.

Klaviyo offers free plan; Zoho Marketing Automation doesn't.

Klaviyo is the better fit for ecommerce teams needing scalable lifecycle nurturing. Zoho Marketing Automation is the better fit for budget-conscious teams needing core automation.

  • Klaviyo fits best

    Ecommerce teams needing scalable lifecycle nurturing

  • Zoho Marketing Automation fits best

    Budget-conscious teams needing core automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature Klaviyo 8.8/10 Visit ↗ Zoho Marketing Automation 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #6 in Lead Nurturing Software #7 in Lead Nurturing Software
Best for Ecommerce teams needing scalable lifecycle nurturing Budget-conscious teams needing core automation
Pricing model Free plan + paid Paid
Starting price Free plan From $14/mo (annual) · 14-day trial
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 350+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Klaviyo 0/4 · Zoho Marketing Automation 1/4
Visual workflow builder Not checked yet Not checked yet
Behavioral triggers Not checked yet Not checked yet
Lead scoring Not checked yet ✓ (best)
CRM sync Not checked yet Not checked yet
Specs
Delivery channels Not checked yet Not checked yet
Contact limit Not checked yet 1000 contacts
Workflow limit Not checked yet Not checked yet
Our review
Pros
  • Automated email, SMS, and push flows support multi-channel nurturing
  • Real-time segmentation uses customer profiles and behavioral data
  • 350+ integrations connect ecommerce, CRM, POS, and data systems
  • Starts at $14 per month with annual billing for 1,000 contacts
  • Combines journeys, scoring, forms, and multichannel automation
  • Integrates with Zoho CRM, Salesforce, HubSpot, and other apps
Cons
  • The Free plan is limited to 250 active profiles
  • The Free plan includes 500 email sends per month
  • Pricing scales with profiles, email volume, and channel usage
  • Platform coverage is limited to the web
  • No free plan is available
  • Advanced capabilities require higher-priced plans
Our verdict

Klaviyo is an AI-first B2C CRM for consumer brands that combines email marketing, SMS, marketing automation, customer data, analytics, segmentation, and customer service. It is designed for ecommerce teams that need to create campaigns,…

Read the review →

Zoho Marketing Automation is a web-based lead nurturing platform for businesses that need to generate, nurture, qualify, and convert leads. It brings together signup forms, landing pages, pop-up forms, behavioral tracking, lead scoring,…

Read the review →
  1. KlaviyoLead Nurturing Software 8.8Free plan
  2. Zoho Marketing AutomationLead Nurturing Software 8.7From $14/mo (annual) · 14-day trial

Strengths and trade-offs

  • Klaviyo — where it wins

    • Automated email, SMS, and push flows support multi-channel nurturing
    • Real-time segmentation uses customer profiles and behavioral data
    • 350+ integrations connect ecommerce, CRM, POS, and data systems

    Where it doesn't

    • The Free plan is limited to 250 active profiles
    • The Free plan includes 500 email sends per month
    • Pricing scales with profiles, email volume, and channel usage

  • Zoho Marketing Automation — where it wins

    • Starts at $14 per month with annual billing for 1,000 contacts
    • Combines journeys, scoring, forms, and multichannel automation
    • Integrates with Zoho CRM, Salesforce, HubSpot, and other apps

    Where it doesn't

    • Platform coverage is limited to the web
    • No free plan is available
    • Advanced capabilities require higher-priced plans
  • Klaviyo8.8/10 · Free plan

    A broad commerce-focused nurturing platform with automation, segmentation, analytics, and AI.

    Visit KlaviyoFull verdict →
  • Zoho Marketing Automation8.7/10 · From $14/mo (annual) · 14-day trial

    A budget-conscious web platform with core journeys, scoring, forms, and CRM integrations.

    Visit ZohoFull verdict →

More comparisons

All lead nurturing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update