Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Lead Nurturing Software

GetResponse vs Zoho Marketing Automation

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score GetResponse #5 in Lead Nurturing Software 8.9/10 Free plan · paid from $15.58/mo (annual) · 14-day trial Free plan✓ 0 of 4 features Visit GetResponse
Zoho Marketing Automation #7 in Lead Nurturing Software 8.7/10 From $14/mo (annual) · 14-day trial ✓ 1 of 4 features Visit Zoho

GetResponse leads on 1 check, Zoho Marketing Automation on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreGetResponse · 8.9/10
  • Free planonly GetResponse
  • Most featuresZoho Marketing Automation · 1 of 4

GetResponse scores higher on our rubric for lead nurturing software: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

GetResponse offers free plan; Zoho Marketing Automation doesn't.

GetResponse is the better fit for small teams wanting affordable all-in-one nurturing. Zoho Marketing Automation is the better fit for budget-conscious teams needing core automation.

  • GetResponse fits best

    Small teams wanting affordable all-in-one nurturing

  • Zoho Marketing Automation fits best

    Budget-conscious teams needing core automation

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.

Side by side

Feature GetResponse 8.9/10 Visit ↗ Zoho Marketing Automation 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in Lead Nurturing Software #7 in Lead Nurturing Software
Best for Small teams wanting affordable all-in-one nurturing Budget-conscious teams needing core automation
Pricing model Free plan + paid Paid
Starting price Free plan · paid from $15.58/mo (annual) · 14-day trial From $14/mo (annual) · 14-day trial
Free plan ✓ (best) —
Free trial — —
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Mobile Cloud
Platforms Web, Windows, macOS, Linux, iOS, Android Web
Integrations 170+ integrations 40+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features GetResponse 0/4 · Zoho Marketing Automation 1/4
Visual workflow builder Not checked yet Not checked yet
Behavioral triggers Not checked yet Not checked yet
Lead scoring Not checked yet ✓ (best)
CRM sync Not checked yet Not checked yet
Specs
Delivery channels Not checked yet Not checked yet
Contact limit Not checked yet 1000 contacts
Workflow limit Not checked yet Not checked yet
Our review
Pros
  • Free plan plus annual Starter pricing from $15.58 per month
  • Combines automation, segmentation, landing pages, testing, SMS, and push
  • Supports broad integrations, AI tools, ecommerce, webinars, and courses
  • Starts at $14 per month with annual billing for 1,000 contacts
  • Combines journeys, scoring, forms, and multichannel automation
  • Integrates with Zoho CRM, Salesforce, HubSpot, and other apps
Cons
  • Starter includes 1 custom automation workflow
  • Pricing varies with contact-list size and region
  • Enterprise pricing and terms are customized
  • Platform coverage is limited to the web
  • No free plan is available
  • Advanced capabilities require higher-priced plans
Our verdict

GetResponse brings email marketing, lifecycle automation, and lead nurturing into one platform for businesses, marketers, ecommerce teams, and content creators. Its toolkit covers newsletters, autoresponders, behavior-based automation,…

Read the review →

Zoho Marketing Automation is a web-based lead nurturing platform for businesses that need to generate, nurture, qualify, and convert leads. It brings together signup forms, landing pages, pop-up forms, behavioral tracking, lead scoring,…

Read the review →
  1. GetResponseLead Nurturing Software 8.9Free plan · paid from $15.58/mo (annual) · 14-day trial
  2. Zoho Marketing AutomationLead Nurturing Software 8.7From $14/mo (annual) · 14-day trial

Strengths and trade-offs

  • GetResponse — where it wins

    • Free plan plus annual Starter pricing from $15.58 per month
    • Combines automation, segmentation, landing pages, testing, SMS, and push
    • Supports broad integrations, AI tools, ecommerce, webinars, and courses

    Where it doesn't

    • Starter includes 1 custom automation workflow
    • Pricing varies with contact-list size and region
    • Enterprise pricing and terms are customized

  • Zoho Marketing Automation — where it wins

    • Starts at $14 per month with annual billing for 1,000 contacts
    • Combines journeys, scoring, forms, and multichannel automation
    • Integrates with Zoho CRM, Salesforce, HubSpot, and other apps

    Where it doesn't

    • Platform coverage is limited to the web
    • No free plan is available
    • Advanced capabilities require higher-priced plans
  • GetResponse8.9/10 · Free plan · paid from $15.58/mo (annual) · 14-day trial

    Affordable all-in-one nurturing with email, automation, landing pages, and multichannel tools.

    Visit GetResponseFull verdict →
  • Zoho Marketing Automation8.7/10 · From $14/mo (annual) · 14-day trial

    A budget-conscious web platform with core journeys, scoring, forms, and CRM integrations.

    Visit ZohoFull verdict →

More comparisons

All lead nurturing software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update