Keyword.com vs Serpstat

Keyword.com8.4Visit Serpstat8.2Visit

Higher score Keyword.com #6 in Google Algorithm Tracking Tools 8.4/10 14-day trial Free trial✓ 0 of 3 features Visit Keyword.com

vs

Serpstat #8 in Google Algorithm Tracking Tools 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Serpstat

• Keyword.com fits best

  Budget-conscious teams tracking Google visibility

• Serpstat fits best

  Teams needing high keyword capacity at mid-tier pricing

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Side by side

Feature	Keyword.com 8.4/10 Visit ↗	Serpstat 8.2/10 Visit ↗
At a glance
Editor score	8.4	8.2
Ranking	#6 in Google Algorithm Tracking Tools	#8 in Google Algorithm Tracking Tools
Best for	Budget-conscious teams tracking Google visibility	Teams needing high keyword capacity at mid-tier pricing
Pricing model	Paid	Free plan + paid
Starting price	$3/mo (best)	$50/mo
Free plan	—	✓ (best)
Free trial	14 days	7 days
Free trial length	14 days · no card needed	7 days · card required
Deployment	Cloud	Cloud, Browser extension
Platforms	Web	Web, Chrome extension
Support	Docs	Email, Live chat, Phone, Docs
Integrations	5 integrations	8 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Keyword.com 0/3 · Serpstat 0/3
Update alerts	Not checked yet	Not checked yet
Volatility index	Not checked yet	Not checked yet
SERP feature tracking	Not checked yet	Not checked yet
Specs
Location views	Not checked yet	Not checked yet
Device views	Not checked yet	Not checked yet
History retention	Not checked yet	Not checked yet
Our review
Pros	Tracks Google rankings by location, device, SERP feature, and AI Overview Includes API access and Google Looker Studio integration on Search Visibility Adds AI citations, sentiment, and competitor monitoring on higher tiers	Tracks desktop and mobile rankings with daily updates Combines keyword, competitor, backlink and site audit tools Supports API access, scheduled reports and data integrations
Cons	No permanent free plan; the trial lasts 14 days Search Visibility starts with a 50-keyword limit Dedicated rank tracking does not include site audits or backlink analysis	The 7-day trial requires a payment card The free plan offers limited access rather than full features Monthly pricing rises from $50 to $410 across the listed plans
Our verdict	Keyword.com centers on tracking Google search visibility for SEO teams, agencies, consultants, SaaS and ecommerce companies, and multi-location businesses. It follows rankings by keyword, location, device, and search engine, with… Read the review →	Serpstat brings keyword research, competitor analysis, rank tracking, backlink analysis and technical site auditing together for freelancers, agencies and marketing teams. Its daily desktop and mobile position updates, project-based… Read the review →

Strengths and trade-offs

• Keyword.com — where it wins

  • Tracks Google rankings by location, device, SERP feature, and AI Overview
  • Includes API access and Google Looker Studio integration on Search Visibility
  • Adds AI citations, sentiment, and competitor monitoring on higher tiers

  Where it doesn't

  • No permanent free plan; the trial lasts 14 days
  • Search Visibility starts with a 50-keyword limit
  • Dedicated rank tracking does not include site audits or backlink analysis

• Serpstat — where it wins

  • Tracks desktop and mobile rankings with daily updates
  • Combines keyword, competitor, backlink and site audit tools
  • Supports API access, scheduled reports and data integrations

  Where it doesn't

  • The 7-day trial requires a payment card
  • The free plan offers limited access rather than full features
  • Monthly pricing rises from $50 to $410 across the listed plans

• Keyword.com8.4/10 · 14-day trial

  A focused Google visibility tracker with reporting, API access, and optional AI monitoring.

  Visit Keyword.comFull verdict →
• Serpstat8.2/10 · Free plan · 7-day trial

  High keyword capacity and daily rank tracking, with paid plans starting at $50/month.

  Visit SerpstatFull verdict →