Semrush vs Keyword.com

Semrush9.2Visit Keyword.com8.4Visit

Higher score Semrush #1 in Google Algorithm Tracking Tools 9.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Semrush

vs

Keyword.com #6 in Google Algorithm Tracking Tools 8.4/10 14-day trial Free trial✓ 0 of 3 features Visit Keyword.com

• Semrush fits best

  Teams wanting a broad, established SEO suite

• Keyword.com fits best

  Budget-conscious teams tracking Google visibility

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Side by side

Feature	Semrush 9.2/10 Visit ↗	Keyword.com 8.4/10 Visit ↗
At a glance
Editor score	9.2	8.4
Ranking	#1 in Google Algorithm Tracking Tools	#6 in Google Algorithm Tracking Tools
Best for	Teams wanting a broad, established SEO suite	Budget-conscious teams tracking Google visibility
Pricing model	Free plan + paid	Paid
Starting price	—	$3/mo
Free plan	✓ (best)	—
Free trial	7 days	14 days
Free trial length	7 days	14 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Docs, Community	Docs
Integrations	20+ integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features Semrush 0/3 · Keyword.com 0/3
Update alerts	Not checked yet	Not checked yet
Volatility index	Not checked yet	Not checked yet
SERP feature tracking	Not checked yet	Not checked yet
Specs
Location views	Not checked yet	Not checked yet
Device views	Not checked yet	Not checked yet
History retention	Not checked yet	Not checked yet
Our review
Pros	Tracks rankings daily across locations, devices, and search engines Combines keyword, competitor, backlink, and technical site research Connects with Google Analytics, Search Console, Ads, and other platforms	Tracks Google rankings by location, device, SERP feature, and AI Overview Includes API access and Google Looker Studio integration on Search Visibility Adds AI citations, sentiment, and competitor monitoring on higher tiers
Cons	Free access is limited to one demo project and 10 reports per day Historical data and multi-location and device tracking require Pro+ Advanced API integration and automation sit in the Advanced plan	No permanent free plan; the trial lasts 14 days Search Visibility starts with a 50-keyword limit Dedicated rank tracking does not include site audits or backlink analysis
Our verdict	Semrush brings rank tracking together with keyword research, competitor analysis, backlink analysis, site auditing, content optimization, and reporting. Its cloud-based platform is aimed at freelancers, businesses, agencies, and larger… Read the review →	Keyword.com centers on tracking Google search visibility for SEO teams, agencies, consultants, SaaS and ecommerce companies, and multi-location businesses. It follows rankings by keyword, location, device, and search engine, with… Read the review →

Strengths and trade-offs

• Semrush — where it wins

  • Tracks rankings daily across locations, devices, and search engines
  • Combines keyword, competitor, backlink, and technical site research
  • Connects with Google Analytics, Search Console, Ads, and other platforms

  Where it doesn't

  • Free access is limited to one demo project and 10 reports per day
  • Historical data and multi-location and device tracking require Pro+
  • Advanced API integration and automation sit in the Advanced plan

• Keyword.com — where it wins

  • Tracks Google rankings by location, device, SERP feature, and AI Overview
  • Includes API access and Google Looker Studio integration on Search Visibility
  • Adds AI citations, sentiment, and competitor monitoring on higher tiers

  Where it doesn't

  • No permanent free plan; the trial lasts 14 days
  • Search Visibility starts with a 50-keyword limit
  • Dedicated rank tracking does not include site audits or backlink analysis

• Semrush9.2/10 · Free plan · 7-day trial

  A broad SEO suite for teams tracking rankings alongside wider search performance.

  Visit SemrushFull verdict →
• Keyword.com8.4/10 · 14-day trial

  A focused Google visibility tracker with reporting, API access, and optional AI monitoring.

  Visit Keyword.comFull verdict →