Semrush vs Advanced Web Ranking

Semrush9.4Visit Advanced Web Ranking7.6Visit

Higher score Semrush #1 in SEO Tools 9.4/10 Free plan · 7-day trial Free planFree trial✓ 6 of 6 features Visit Semrush

vs

Advanced Web Ranking #19 in SEO Tools 7.6/10 7-day trial Free trial✓ 5 of 6 features Visit site

• Semrush fits best

  Teams needing broad SEO and PPC intelligence

• Advanced Web Ranking fits best

  Rank-tracking teams needing AI visibility data

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Side by side

Feature	Semrush 9.4/10 Visit ↗	Advanced Web Ranking 7.6/10 Visit ↗
At a glance
Editor score	9.4	7.6
Ranking	#1 in SEO Tools	#19 in SEO Tools
Best for	Teams needing broad SEO and PPC intelligence	Rank-tracking teams needing AI visibility data
Pricing model	Free plan + paid	Paid
Starting price	—	$139/mo
Free plan	✓ (best)	—
Free trial	7 days	7 days
Free trial length	7 days	7 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Tickets, Docs, Community	Email, Live chat, Phone, Docs
Compliance	PCI DSS	GDPR
Integrations	20+ integrations	9 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features Semrush 6/6 · Advanced Web Ranking 5/6
Keyword research	✓	✓
Rank tracking	✓	✓
Site audit	✓ (best)	Not checked yet
Backlink analysis	✓	✓
Competitor research	✓	✓
API access	✓	✓
Specs
Tracked keywords	500 keywords	7000 keywords (best)
Our review
Pros	Covers keyword research, rank tracking, crawling, backlinks, and competitors Tracks up to 500 keywords daily on the SEO and Starter plans Supports API access plus Google Analytics, Search Console, and Looker Studio	Tracks rankings across search engines, locations, devices, and update frequencies Adds AI search visibility, SERP, market-share, forecasting, and competitor analysis Supports shareable reports, integrations, API access, and 7,000 tracked keywords
Cons	Broader coverage may exceed the needs of teams seeking one focused SEO tool Higher tiers are needed for more websites and keyword tracking Advanced capabilities are distributed across multiple plan levels	Monthly pricing starts at $139, with no free plan Looker Studio integration and Developer API begin with the Agency plan Keyword Research is an add-on outside Enterprise Plus and higher tiers
Our verdict	Semrush is an online visibility management platform for marketers, agencies, and businesses. Its SEO toolkit brings together keyword discovery, competitor research, position tracking, technical website crawling, backlink analysis,… Read the review →	Advanced Web Ranking is a cloud SEO platform for agencies, consultants, businesses, and in-house SEO teams. Its core focus is measuring search visibility across search engines, locations, devices, and update frequencies. The platform… Read the review →

Strengths and trade-offs

• Semrush — where it wins

  • Covers keyword research, rank tracking, crawling, backlinks, and competitors
  • Tracks up to 500 keywords daily on the SEO and Starter plans
  • Supports API access plus Google Analytics, Search Console, and Looker Studio

  Where it doesn't

  • Broader coverage may exceed the needs of teams seeking one focused SEO tool
  • Higher tiers are needed for more websites and keyword tracking
  • Advanced capabilities are distributed across multiple plan levels

• Advanced Web Ranking — where it wins

  • Tracks rankings across search engines, locations, devices, and update frequencies
  • Adds AI search visibility, SERP, market-share, forecasting, and competitor analysis
  • Supports shareable reports, integrations, API access, and 7,000 tracked keywords

  Where it doesn't

  • Monthly pricing starts at $139, with no free plan
  • Looker Studio integration and Developer API begin with the Agency plan
  • Keyword Research is an add-on outside Enterprise Plus and higher tiers

• Semrush9.4/10 · Free plan · 7-day trial

  Broad SEO and PPC intelligence with tracking, audits, competitor research, and API access.

  Visit SemrushFull verdict →
• Advanced Web Ranking7.6/10 · 7-day trial

  A broad SEO platform for teams that need rank tracking and AI visibility data.

  Visit siteFull verdict →