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Head-to-head · Google Algorithm Tracking Tools

MozCast vs Serpstat

  • Updated Nov 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score MozCast #3 in Google Algorithm Tracking Tools 8.8/10 Free plan Free plan✓ 2 of 3 features Visit MozCast
Serpstat #8 in Google Algorithm Tracking Tools 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Serpstat

MozCast leads on 0 checks, Serpstat on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMozCast · 8.8/10
  • Free planboth
  • Free trialonly Serpstat
  • Most featuresMozCast · 2 of 3

MozCast scores higher on our rubric for google algorithm tracking tools: 8.8 against 8.2 out of 10; our editors rank them #3 and #8.

MozCast is the better fit for free monitoring of Google ranking turbulence. Serpstat is the better fit for teams needing high keyword capacity at mid-tier pricing.

  • MozCast fits best

    Free monitoring of Google ranking turbulence

  • Serpstat fits best

    Teams needing high keyword capacity at mid-tier pricing

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Side by side

Feature MozCast 8.8/10 Visit ↗ Serpstat 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #3 in Google Algorithm Tracking Tools #8 in Google Algorithm Tracking Tools
Best for Free monitoring of Google ranking turbulence Teams needing high keyword capacity at mid-tier pricing
Pricing model Free Free plan + paid
Starting price Free plan $50/mo
Free plan ✓ ✓
Free trial — 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Features MozCast 2/3 · Serpstat 0/3
Update alerts Not checked yet Not checked yet
Volatility index ✓ (best) Not checked yet
SERP feature tracking ✓ (best) Not checked yet
Specs
Location views Multiple Not checked yet
Device views Not checked yet Not checked yet
History retention Not checked yet Not checked yet
Our review
Pros
  • Shows daily ranking turbulence as an easy-to-scan temperature
  • Compares page-one results across 10,000 hand-picked keywords
  • Tracks SERP feature changes and keeps a history of volatility readings
  • Tracks desktop and mobile rankings with daily updates
  • Combines keyword, competitor, backlink and site audit tools
  • Supports API access, scheduled reports and data integrations
Cons
  • Tracks a hand-picked keyword set rather than your own rankings
  • Samples cities in the United States, not a broad set of locations
  • Monitors turbulence rather than providing a full rank-tracking suite
  • The 7-day trial requires a payment card
  • The free plan offers limited access rather than full features
  • Monthly pricing rises from $50 to $410 across the listed plans
Our verdict

MozCast turns day-to-day changes in Google’s organic search results into a daily temperature, giving marketers a public way to monitor ranking turbulence. It compares page-one results with the previous day across a hand-picked set of…

Read the review →

Serpstat brings keyword research, competitor analysis, rank tracking, backlink analysis and technical site auditing together for freelancers, agencies and marketing teams. Its daily desktop and mobile position updates, project-based…

Read the review →
  1. MozCastGoogle Algorithm Tracking Tools 8.8Free plan
  2. SerpstatGoogle Algorithm Tracking Tools 8.2Free plan · 7-day trial

Strengths and trade-offs

  • MozCast — where it wins

    • Shows daily ranking turbulence as an easy-to-scan temperature
    • Compares page-one results across 10,000 hand-picked keywords
    • Tracks SERP feature changes and keeps a history of volatility readings

    Where it doesn't

    • Tracks a hand-picked keyword set rather than your own rankings
    • Samples cities in the United States, not a broad set of locations
    • Monitors turbulence rather than providing a full rank-tracking suite

  • Serpstat — where it wins

    • Tracks desktop and mobile rankings with daily updates
    • Combines keyword, competitor, backlink and site audit tools
    • Supports API access, scheduled reports and data integrations

    Where it doesn't

    • The 7-day trial requires a payment card
    • The free plan offers limited access rather than full features
    • Monthly pricing rises from $50 to $410 across the listed plans

MozCast vs Serpstat: questions

Which is better for google algorithm tracking tools, MozCast or Serpstat?

MozCast scores higher on our rubric for google algorithm tracking tools: 8.8 against 8.2 out of 10; our editors rank them #3 and #8.

How do MozCast and Serpstat compare?

All 3 checks we put side by side come out level: neither leads on any.

Do MozCast and Serpstat have a free plan?

MozCast: Yes. Serpstat: Yes.

More comparisons

All google algorithm tracking tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update