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Head-to-head · Google Algorithm Tracking Tools

Advanced Web Ranking vs Serpstat

  • Updated Nov 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Advanced Web Ranking #5 in Google Algorithm Tracking Tools 8.5/10 7-day trial Free trial✓ 0 of 3 features Visit site
Serpstat #8 in Google Algorithm Tracking Tools 8.2/10 Free plan · 7-day trial Free planFree trial✓ 0 of 3 features Visit Serpstat

Advanced Web Ranking leads on 0 checks, Serpstat on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdvanced Web Ranking · 8.5/10
  • Lowest starting priceSerpstat · $50/mo
  • Free planonly Serpstat
  • Free trialboth

Advanced Web Ranking scores higher on our rubric for google algorithm tracking tools: 8.5 against 8.2 out of 10; our editors rank them #5 and #8.

Serpstat offers free plan; Advanced Web Ranking doesn't. Serpstat is cheaper to start at $50/mo against $139/mo.

Advanced Web Ranking is the better fit for agencies needing scalable rank tracking and reporting. Serpstat is the better fit for teams needing high keyword capacity at mid-tier pricing.

  • Advanced Web Ranking fits best

    Agencies needing scalable rank tracking and reporting

  • Serpstat fits best

    Teams needing high keyword capacity at mid-tier pricing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Advanced Web Ranking 8.5/10 Visit ↗ Serpstat 8.2/10 Visit ↗
At a glance
Editor score 8.5 8.2
Ranking #5 in Google Algorithm Tracking Tools #8 in Google Algorithm Tracking Tools
Best for Agencies needing scalable rank tracking and reporting Teams needing high keyword capacity at mid-tier pricing
Pricing model Paid Free plan + paid
Starting price $139/mo $50/mo (best)
Free plan — ✓ (best)
Free trial 7 days 7 days
Free trial length 7 days · no card needed 7 days · card required
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Live chat, Phone, Docs Email, Live chat, Phone, Docs
Integrations 9 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Advanced Web Ranking 0/3 · Serpstat 0/3
Update alerts Not checked yet Not checked yet
Volatility index Not checked yet Not checked yet
SERP feature tracking Not checked yet Not checked yet
Specs
Location views Not checked yet Not checked yet
Device views Not checked yet Not checked yet
History retention Not checked yet Not checked yet
Our review
Pros
  • Tracks rankings across search engines, locations, and devices
  • Includes AI visibility tracking, forecasting, and market-share analysis
  • Higher tiers add reporting, API access, and data integrations
  • Tracks desktop and mobile rankings with daily updates
  • Combines keyword, competitor, backlink and site audit tools
  • Supports API access, scheduled reports and data integrations
Cons
  • There is no free plan; paid plans start at $139/month
  • Looker Studio integration and the Developer API start with Agency
  • BigQuery and cross-project reporting require the $699/month Enterprise tier
  • The 7-day trial requires a payment card
  • The free plan offers limited access rather than full features
  • Monthly pricing rises from $50 to $410 across the listed plans
Our verdict

Advanced Web Ranking is a cloud SEO platform for agencies, consultants, businesses, and in-house SEO teams that need to monitor rankings across search engines, locations, devices, and update frequencies. Alongside rank tracking, it covers…

Read the review →

Serpstat brings keyword research, competitor analysis, rank tracking, backlink analysis and technical site auditing together for freelancers, agencies and marketing teams. Its daily desktop and mobile position updates, project-based…

Read the review →
  1. Advanced Web RankingGoogle Algorithm Tracking Tools 8.57-day trial
  2. SerpstatGoogle Algorithm Tracking Tools 8.2Free plan · 7-day trial

Strengths and trade-offs

  • Advanced Web Ranking — where it wins

    • Tracks rankings across search engines, locations, and devices
    • Includes AI visibility tracking, forecasting, and market-share analysis
    • Higher tiers add reporting, API access, and data integrations

    Where it doesn't

    • There is no free plan; paid plans start at $139/month
    • Looker Studio integration and the Developer API start with Agency
    • BigQuery and cross-project reporting require the $699/month Enterprise tier
  • Serpstat — where it wins

    • Tracks desktop and mobile rankings with daily updates
    • Combines keyword, competitor, backlink and site audit tools
    • Supports API access, scheduled reports and data integrations

    Where it doesn't

    • The 7-day trial requires a payment card
    • The free plan offers limited access rather than full features
    • Monthly pricing rises from $50 to $410 across the listed plans
  • Advanced Web Ranking8.5/10 · 7-day trial

    A scalable rank tracker with agency reporting and integrations, starting at $139/month.

    Visit siteFull verdict →
  • Serpstat8.2/10 · Free plan · 7-day trial

    High keyword capacity and daily rank tracking, with paid plans starting at $50/month.

    Visit SerpstatFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update