Head-to-head · Google Algorithm Tracking Tools
Advanced Web Ranking vs Serpstat
Advanced Web Ranking leads on 0 checks, Serpstat on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAdvanced Web Ranking · 8.5/10
- Lowest starting priceSerpstat · $50/mo
- Free planonly Serpstat
- Free trialboth
Advanced Web Ranking scores higher on our rubric for google algorithm tracking tools: 8.5 against 8.2 out of 10; our editors rank them #5 and #8.
Serpstat offers free plan; Advanced Web Ranking doesn't. Serpstat is cheaper to start at $50/mo against $139/mo.
Advanced Web Ranking is the better fit for agencies needing scalable rank tracking and reporting. Serpstat is the better fit for teams needing high keyword capacity at mid-tier pricing.
- Advanced Web Ranking fits best
Agencies needing scalable rank tracking and reporting
- Serpstat fits best
Teams needing high keyword capacity at mid-tier pricing
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Side by side
| Feature | Advanced Web Ranking 8.5/10 Visit ↗ | Serpstat 8.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.2 |
| Ranking | #5 in Google Algorithm Tracking Tools | #8 in Google Algorithm Tracking Tools |
| Best for | Agencies needing scalable rank tracking and reporting | Teams needing high keyword capacity at mid-tier pricing |
| Pricing model | Paid | Free plan + paid |
| Starting price | $139/mo | $50/mo (best) |
| Free plan | — | ✓ (best) |
| Free trial | 7 days | 7 days |
| Free trial length | 7 days · no card needed | 7 days · card required |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web, Chrome extension |
| Support | Email, Live chat, Phone, Docs | Email, Live chat, Phone, Docs |
| Integrations | 9 integrations | 8 integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo, Small business, Mid-market, Enterprise |
| Features Advanced Web Ranking 0/3 · Serpstat 0/3 | ||
| Update alerts | Not checked yet | Not checked yet |
| Volatility index | Not checked yet | Not checked yet |
| SERP feature tracking | Not checked yet | Not checked yet |
| Specs | ||
| Location views | Not checked yet | Not checked yet |
| Device views | Not checked yet | Not checked yet |
| History retention | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Advanced Web Ranking is a cloud SEO platform for agencies, consultants, businesses, and in-house SEO teams that need to monitor rankings across search engines, locations, devices, and update frequencies. Alongside rank tracking, it covers… Read the review → |
Serpstat brings keyword research, competitor analysis, rank tracking, backlink analysis and technical site auditing together for freelancers, agencies and marketing teams. Its daily desktop and mobile position updates, project-based… Read the review → |
Strengths and trade-offs
Advanced Web Ranking — where it wins
- Tracks rankings across search engines, locations, and devices
- Includes AI visibility tracking, forecasting, and market-share analysis
- Higher tiers add reporting, API access, and data integrations
Where it doesn't
- There is no free plan; paid plans start at $139/month
- Looker Studio integration and the Developer API start with Agency
- BigQuery and cross-project reporting require the $699/month Enterprise tier
Serpstat — where it wins
- Tracks desktop and mobile rankings with daily updates
- Combines keyword, competitor, backlink and site audit tools
- Supports API access, scheduled reports and data integrations
Where it doesn't
- The 7-day trial requires a payment card
- The free plan offers limited access rather than full features
- Monthly pricing rises from $50 to $410 across the listed plans
- Advanced Web Ranking8.5/10 · 7-day trial
A scalable rank tracker with agency reporting and integrations, starting at $139/month.
Visit siteFull verdict → - Serpstat8.2/10 · Free plan · 7-day trial
High keyword capacity and daily rank tracking, with paid plans starting at $50/month.
Visit SerpstatFull verdict →
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All google algorithm tracking tools comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update





