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Head-to-head · Auto Dealer Software

Frazer DMS vs PBS Systems v10 APEX

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Frazer DMS #4 in Auto Dealer Software 8.5/10 Paid ✓ 4 of 4 features Visit Frazer DMS
PBS Systems v10 APEX #6 in Auto Dealer Software 7.8/10 Pricing on request ✓ 0 of 4 features Visit PBS Systems

Frazer DMS leads on 0 checks, PBS Systems v10 APEX on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFrazer DMS · 8.5/10
  • Most featuresFrazer DMS · 4 of 4

Frazer DMS scores higher on our rubric for auto dealer software: 8.5 against 7.8 out of 10; our editors rank them #4 and #6.

Frazer DMS is the better fit for independent dealers wanting a mature full DMS. PBS Systems v10 APEX is the better fit for mid-market groups focused on CRM-led sales workflows.

  • Frazer DMS fits best

    Independent dealers wanting a mature full DMS

  • PBS Systems v10 APEX fits best

    Mid-market groups focused on CRM-led sales workflows

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Side by side

Feature Frazer DMS 8.5/10 Visit ↗ PBS Systems v10 APEX 7.8/10 Visit ↗
At a glance
Editor score 8.5 7.8
Ranking #4 in Auto Dealer Software #6 in Auto Dealer Software
Best for Independent dealers wanting a mature full DMS Mid-market groups focused on CRM-led sales workflows
Pricing model Paid Paid
Starting price $1,299/yr Pricing on request
Free plan — Not checked yet
Free trial — —
Support Email, Phone, Live chat, Docs Email, Phone
Built for Small business, Mid-market Mid-market, Enterprise
Features Frazer DMS 4/4 · PBS Systems v10 APEX 0/4
Inventory management ✓ (best) Not checked yet
Lead management ✓ (best) Not checked yet
Vehicle syndication ✓ (best) Not checked yet
Mobile app ✓ (best) Not checked yet
Specs
DMS capabilities Full Not checked yet
Dealership types independent used car dealers; non-franchise auto dealerships Not checked yet
Our review
Pros
  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
  • Multi-source lead management with automated quoting and financing workflows
  • Test-drive scheduling, reminders and mobile electronic signatures
  • API access and two-way interfaces for partner systems
Cons
  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.
  • Pricing requires a demo and sales conversation
  • Broader scope may exceed dealerships seeking CRM-only software
  • Support is listed by email and phone, not 24/7 coverage
Our verdict

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a…

Read the review →

PBS Systems v10 APEX is an automotive dealership management system for dealerships that want sales, CRM and operational modules in one platform. Its coverage spans accounting, sales, service, parts, CRM and digital service operations, with…

Read the review →
  1. Frazer DMSAuto Dealer Software 8.5Paid
  2. PBS Systems v10 APEXAuto Dealer Software 7.8Pricing on request

Strengths and trade-offs

  • Frazer DMS — where it wins

    • Combines inventory, sales processing, BHPH servicing and full accounting.
    • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
    • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

    Where it doesn't

    • No free plan; Desktop starts at $129/month and Hosted at $199/month.
    • Desktop access is limited to Windows; the mobile app is listed for iOS.
    • Some forms and features are available only in most states.

  • PBS Systems v10 APEX — where it wins

    • Multi-source lead management with automated quoting and financing workflows
    • Test-drive scheduling, reminders and mobile electronic signatures
    • API access and two-way interfaces for partner systems

    Where it doesn't

    • Pricing requires a demo and sales conversation
    • Broader scope may exceed dealerships seeking CRM-only software
    • Support is listed by email and phone, not 24/7 coverage

More comparisons

All auto dealer software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update