Frazer DMS vs PBS Systems v10 APEX

FDFrazer DMS8.0Visit PBS Systems v10 APEX—Visit

Higher score FD Frazer DMS #4 in Auto Dealer Software 8.0/10 From $129/mo ✓ 4 of 4 features Visit Frazer DMS

vs

PBS Systems v10 APEX #6 in Auto Dealer Software —/10 Pricing on request ✓ 0 of 4 features Visit PBS Systems

• Frazer DMS fits best

  Independent dealers wanting a mature full DMS

• PBS Systems v10 APEX fits best

  Mid-market groups focused on CRM-led sales workflows

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Side by side

Feature	FDFrazer DMS 8.0/10 Visit ↗	PBS Systems v10 APEX —/10 Visit ↗
At a glance
Editor score	8.0	—
Ranking	#4 in Auto Dealer Software	#6 in Auto Dealer Software
Best for	Independent dealers wanting a mature full DMS	Mid-market groups focused on CRM-led sales workflows
Pricing model	Paid	Paid
Starting price	$129/mo	Not published
Free plan	—	Not published
Free trial	—	—
Support	Email, Phone, Live chat, Docs	Email, Phone
Built for	Small business, Mid-market	Mid-market, Enterprise
Features Frazer DMS 4/4 · PBS Systems v10 APEX 0/4
Inventory management	✓ (best)	Not published
Lead management	✓ (best)	Not published
Vehicle syndication	✓ (best)	Not published
Mobile app	✓ (best)	Not published
Specs
DMS capabilities	Full	Not published
Dealership types	independent used car dealers; non-franchise auto dealerships	Not published
Our review
Pros	Combines inventory, sales processing, BHPH servicing and full accounting. Offers desktop and hosted cloud deployment, plus a mobile inventory app. Integrates with automotive services including Dealertrack, Carfax and QuickBooks.	Multi-source lead management with automated quoting and financing workflows Test-drive scheduling, reminders and mobile electronic signatures API access and two-way interfaces for partner systems
Cons	No free plan; Desktop starts at $129/month and Hosted at $199/month. Desktop access is limited to Windows; the mobile app is listed for iOS. Some forms and features are available only in most states.	Pricing requires a demo and sales conversation Broader scope may exceed dealerships seeking CRM-only software Support is listed by email and phone, not 24/7 coverage
Our verdict	Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a… Read the review →	PBS Systems v10 APEX is an automotive dealership management system for dealerships that want sales, CRM and operational modules in one platform. Its coverage spans accounting, sales, service, parts, CRM and digital service operations, with… Read the review →

Strengths and trade-offs

• Frazer DMS — where it wins

  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

  Where it doesn't

  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.

• PBS Systems v10 APEX — where it wins

  • Multi-source lead management with automated quoting and financing workflows
  • Test-drive scheduling, reminders and mobile electronic signatures
  • API access and two-way interfaces for partner systems

  Where it doesn't

  • Pricing requires a demo and sales conversation
  • Broader scope may exceed dealerships seeking CRM-only software
  • Support is listed by email and phone, not 24/7 coverage

• FDFrazer DMS8.0/10 · From $129/mo

  A full DMS for independent dealers, with inventory, sales, BHPH and accounting.

  Visit Frazer DMSFull verdict →
• PBS Systems v10 APEX—/10 · Pricing on request

  A broad dealer management suite for CRM-led sales, service and operations.

  Visit PBS SystemsFull verdict →