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Head-to-head · Auto Dealer Software

Autosoft DMS vs Frazer DMS

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Autosoft DMS #3 in Auto Dealer Software 8.7/10 Pricing on request ✓ 1 of 4 features Contact Autosoft
Frazer DMS #4 in Auto Dealer Software 8.5/10 Paid ✓ 4 of 4 features Visit Frazer DMS

Autosoft DMS leads on 0 checks, Frazer DMS on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutosoft DMS · 8.7/10
  • Most featuresFrazer DMS · 4 of 4

Autosoft DMS scores higher on our rubric for auto dealer software: 8.7 against 8.5 out of 10; our editors rank them #3 and #4.

Autosoft DMS is the better fit for franchise and independent dealers needing operational depth. Frazer DMS is the better fit for independent dealers wanting a mature full DMS.

  • Autosoft DMS fits best

    Franchise and independent dealers needing operational depth

  • Frazer DMS fits best

    Independent dealers wanting a mature full DMS

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Side by side

Feature Autosoft DMS 8.7/10 Visit ↗ Frazer DMS 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #3 in Auto Dealer Software #4 in Auto Dealer Software
Best for Franchise and independent dealers needing operational depth Independent dealers wanting a mature full DMS
Pricing model Paid Paid
Starting price Pricing on request $1,299/yr
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud, Desktop, Mobile
Platforms Web Windows, iOS
Support Phone Email, Phone, Live chat, Docs
Integrations 200+ integrations 200+ integrations
Built for Small business, Mid-market Small business, Mid-market
Features Autosoft DMS 1/4 · Frazer DMS 4/4
Inventory management ✓ ✓
Lead management Not checked yet ✓ (best)
Vehicle syndication Not checked yet ✓ (best)
Mobile app Not checked yet ✓ (best)
Specs
DMS capabilities Not checked yet Full
Dealership types Low-to-mid-volume franchise dealerships; independent dealerships independent used car dealers; non-franchise auto dealerships
Our review
Pros
  • Connects vehicle inventory, sales, service, parts and accounting in one DMS
  • Supports digital repair orders and technician time tracking
  • Offers connections to dealership tools including CARFAX and vAuto
  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
Cons
  • Pricing requires contacting sales
  • Its stated fit is low-to-mid-volume dealerships
  • Web platform only
  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.
Our verdict

Autosoft DMS brings dealership operations together in a cloud-based system for low-to-mid-volume franchise dealerships and independent dealers. Its scope spans vehicle inventory and sales workflows, customer records, service appointments,…

Read the review →

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a…

Read the review →
  1. Autosoft DMSAuto Dealer Software 8.7Pricing on request
  2. Frazer DMSAuto Dealer Software 8.5Paid

Strengths and trade-offs

  • Autosoft DMS — where it wins

    • Connects vehicle inventory, sales, service, parts and accounting in one DMS
    • Supports digital repair orders and technician time tracking
    • Offers connections to dealership tools including CARFAX and vAuto

    Where it doesn't

    • Pricing requires contacting sales
    • Its stated fit is low-to-mid-volume dealerships
    • Web platform only
  • Frazer DMS — where it wins

    • Combines inventory, sales processing, BHPH servicing and full accounting.
    • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
    • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

    Where it doesn't

    • No free plan; Desktop starts at $129/month and Hosted at $199/month.
    • Desktop access is limited to Windows; the mobile app is listed for iOS.
    • Some forms and features are available only in most states.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update