Head-to-head · Auto Dealer Software
Autosoft DMS vs Frazer DMS
Autosoft DMS leads on 0 checks, Frazer DMS on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreAutosoft DMS · 8.7/10
- Most featuresFrazer DMS · 4 of 4
Autosoft DMS scores higher on our rubric for auto dealer software: 8.7 against 8.5 out of 10; our editors rank them #3 and #4.
Autosoft DMS is the better fit for franchise and independent dealers needing operational depth. Frazer DMS is the better fit for independent dealers wanting a mature full DMS.
- Autosoft DMS fits best
Franchise and independent dealers needing operational depth
- Frazer DMS fits best
Independent dealers wanting a mature full DMS
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Side by side
| Feature | Autosoft DMS 8.7/10 Visit ↗ | Frazer DMS 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.5 |
| Ranking | #3 in Auto Dealer Software | #4 in Auto Dealer Software |
| Best for | Franchise and independent dealers needing operational depth | Independent dealers wanting a mature full DMS |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | $1,299/yr |
| Free plan | Not checked yet | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Desktop, Mobile |
| Platforms | Web | Windows, iOS |
| Support | Phone | Email, Phone, Live chat, Docs |
| Integrations | 200+ integrations | 200+ integrations |
| Built for | Small business, Mid-market | Small business, Mid-market |
| Features Autosoft DMS 1/4 · Frazer DMS 4/4 | ||
| Inventory management | ✓ | ✓ |
| Lead management | Not checked yet | ✓ (best) |
| Vehicle syndication | Not checked yet | ✓ (best) |
| Mobile app | Not checked yet | ✓ (best) |
| Specs | ||
| DMS capabilities | Not checked yet | Full |
| Dealership types | Low-to-mid-volume franchise dealerships; independent dealerships | independent used car dealers; non-franchise auto dealerships |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Autosoft DMS brings dealership operations together in a cloud-based system for low-to-mid-volume franchise dealerships and independent dealers. Its scope spans vehicle inventory and sales workflows, customer records, service appointments,… Read the review → |
Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a… Read the review → |
Strengths and trade-offs
Autosoft DMS — where it wins
- Connects vehicle inventory, sales, service, parts and accounting in one DMS
- Supports digital repair orders and technician time tracking
- Offers connections to dealership tools including CARFAX and vAuto
Where it doesn't
- Pricing requires contacting sales
- Its stated fit is low-to-mid-volume dealerships
- Web platform only
Frazer DMS — where it wins
- Combines inventory, sales processing, BHPH servicing and full accounting.
- Offers desktop and hosted cloud deployment, plus a mobile inventory app.
- Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
Where it doesn't
- No free plan; Desktop starts at $129/month and Hosted at $199/month.
- Desktop access is limited to Windows; the mobile app is listed for iOS.
- Some forms and features are available only in most states.
- Autosoft DMS8.7/10 · Pricing on request
A cloud DMS combining inventory, sales, service, parts, accounting and CRM.
Contact AutosoftFull verdict → - Frazer DMS8.5/10 · Paid
A full DMS for independent dealers, with inventory, sales, BHPH and accounting.
Visit Frazer DMSFull verdict →
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All auto dealer software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update






