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Head-to-head · Auto Dealer Software

Frazer DMS vs AutoManager DeskManager

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Frazer DMS #4 in Auto Dealer Software 8.5/10 Paid ✓ 4 of 4 features Visit Frazer DMS
AutoManager DeskManager #5 in Auto Dealer Software 7.9/10 Paid ✓ 4 of 4 features Visit AutoManager

Frazer DMS leads on 0 checks, AutoManager DeskManager on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFrazer DMS · 8.5/10

Frazer DMS scores higher on our rubric for auto dealer software: 8.5 against 7.9 out of 10; our editors rank them #4 and #5.

Frazer DMS is the better fit for independent dealers wanting a mature full DMS. AutoManager DeskManager is the better fit for small dealers wanting a feature-rich DMS.

  • Frazer DMS fits best

    Independent dealers wanting a mature full DMS

  • AutoManager DeskManager fits best

    Small dealers wanting a feature-rich DMS

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Side by side

Feature Frazer DMS 8.5/10 Visit ↗ AutoManager DeskManager 7.9/10 Visit ↗
At a glance
Editor score 8.5 7.9
Ranking #4 in Auto Dealer Software #5 in Auto Dealer Software
Best for Independent dealers wanting a mature full DMS Small dealers wanting a feature-rich DMS
Pricing model Paid Paid
Starting price $1,299/yr $88/mo
Free plan — —
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud, Mobile
Platforms Windows, iOS Web, iOS, Android
Support Email, Phone, Live chat, Docs Live chat, Phone, Docs
Integrations 200+ integrations 250+ integrations
Built for Small business, Mid-market Small business, Enterprise
Features Frazer DMS 4/4 · AutoManager DeskManager 4/4
Inventory management ✓ ✓
Lead management ✓ ✓
Vehicle syndication ✓ ✓
Mobile app ✓ ✓
Specs
DMS capabilities Full Full
Dealership types independent used car dealers; non-franchise auto dealerships car, truck, boat, RV and airplane dealers
Our review
Pros
  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
  • Combines inventory, deal calculations, contracts and lead management
  • Includes buy-here-pay-here collections and payment workflows
  • Connects with QuickBooks, lenders, payment services and vehicle-data providers
Cons
  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.
  • No free plan; the published $88/month price is a starting price
  • Contracts and forms support PDF and dot-matrix formats, which may not suit every workflow
  • Marketplace distribution depends on the separate WebManager integration
Our verdict

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a…

Read the review →

AutoManager DeskManager Online brings core dealership operations into a cloud-based DMS, aimed at used-car dealers that want inventory, deal structuring, paperwork, leads and reporting in one system. Its stated fit spans independent and…

Read the review →
  1. Frazer DMSAuto Dealer Software 8.5Paid
  2. AutoManager DeskManagerAuto Dealer Software 7.9Paid

Strengths and trade-offs

  • Frazer DMS — where it wins

    • Combines inventory, sales processing, BHPH servicing and full accounting.
    • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
    • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

    Where it doesn't

    • No free plan; Desktop starts at $129/month and Hosted at $199/month.
    • Desktop access is limited to Windows; the mobile app is listed for iOS.
    • Some forms and features are available only in most states.

  • AutoManager DeskManager — where it wins

    • Combines inventory, deal calculations, contracts and lead management
    • Includes buy-here-pay-here collections and payment workflows
    • Connects with QuickBooks, lenders, payment services and vehicle-data providers

    Where it doesn't

    • No free plan; the published $88/month price is a starting price
    • Contracts and forms support PDF and dot-matrix formats, which may not suit every workflow
    • Marketplace distribution depends on the separate WebManager integration

Frazer DMS vs AutoManager DeskManager: questions

Which is better for auto dealer software, Frazer DMS or AutoManager DeskManager?

Frazer DMS scores higher on our rubric for auto dealer software: 8.5 against 7.9 out of 10; our editors rank them #4 and #5.

How do Frazer DMS and AutoManager DeskManager compare?

All 5 checks we put side by side come out level: neither leads on any.

Do Frazer DMS and AutoManager DeskManager have a free plan?

Frazer DMS: No. AutoManager DeskManager: No.

More comparisons

All auto dealer software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update