Frazer DMS vs AutoManager DeskManager

FDFrazer DMS8.0Visit AutoManager DeskManager8.0Visit

FD Frazer DMS #4 in Auto Dealer Software 8.0/10 From $129/mo ✓ 4 of 4 features Visit Frazer DMS

vs

AutoManager DeskManager #5 in Auto Dealer Software 8.0/10 From $88/mo ✓ 4 of 4 features Visit AutoManager

• Frazer DMS fits best

  Independent dealers wanting a mature full DMS

• AutoManager DeskManager fits best

  Small dealers wanting a feature-rich DMS

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Side by side

Feature	FDFrazer DMS 8.0/10 Visit ↗	AutoManager DeskManager 8.0/10 Visit ↗
At a glance
Editor score	8.0	8.0
Ranking	#4 in Auto Dealer Software	#5 in Auto Dealer Software
Best for	Independent dealers wanting a mature full DMS	Small dealers wanting a feature-rich DMS
Pricing model	Paid	Paid
Starting price	$129/mo	$88/mo (best)
Free plan	—	—
Free trial	—	—
Deployment	Cloud, Desktop, Mobile	Cloud, Mobile
Platforms	Windows, iOS	Web, iOS, Android
Support	Email, Phone, Live chat, Docs	Live chat, Phone, Docs
Integrations	200+ integrations	250+ integrations
Built for	Small business, Mid-market	Small business, Enterprise
Features Frazer DMS 4/4 · AutoManager DeskManager 4/4
Inventory management	✓	✓
Lead management	✓	✓
Vehicle syndication	✓	✓
Mobile app	✓	✓
Specs
DMS capabilities	Full	Full
Dealership types	independent used car dealers; non-franchise auto dealerships	car, truck, boat, RV and airplane dealers
Our review
Pros	Combines inventory, sales processing, BHPH servicing and full accounting. Offers desktop and hosted cloud deployment, plus a mobile inventory app. Integrates with automotive services including Dealertrack, Carfax and QuickBooks.	Combines inventory, deal calculations, contracts and lead management Includes buy-here-pay-here collections and payment workflows Connects with QuickBooks, lenders, payment services and vehicle-data providers
Cons	No free plan; Desktop starts at $129/month and Hosted at $199/month. Desktop access is limited to Windows; the mobile app is listed for iOS. Some forms and features are available only in most states.	No free plan; the published $88/month price is a starting price Contracts and forms support PDF and dot-matrix formats, which may not suit every workflow Marketplace distribution depends on the separate WebManager integration
Our verdict	Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a… Read the review →	AutoManager DeskManager Online brings core dealership operations into a cloud-based DMS, aimed at used-car dealers that want inventory, deal structuring, paperwork, leads and reporting in one system. Its stated fit spans independent and… Read the review →

Strengths and trade-offs

• Frazer DMS — where it wins

  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

  Where it doesn't

  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.

• AutoManager DeskManager — where it wins

  • Combines inventory, deal calculations, contracts and lead management
  • Includes buy-here-pay-here collections and payment workflows
  • Connects with QuickBooks, lenders, payment services and vehicle-data providers

  Where it doesn't

  • No free plan; the published $88/month price is a starting price
  • Contracts and forms support PDF and dot-matrix formats, which may not suit every workflow
  • Marketplace distribution depends on the separate WebManager integration

• FDFrazer DMS8.0/10 · From $129/mo

  A full DMS for independent dealers, with inventory, sales, BHPH and accounting.

  Visit Frazer DMSFull verdict →
• AutoManager DeskManager8.0/10 · From $88/mo

  A broad dealer-management system with inventory, desking and BHPH tools from $88/month.

  Visit AutoManagerFull verdict →