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Head-to-head · Auto Dealer Software

Frazer DMS vs AutoDealer.io

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Frazer DMS #4 in Auto Dealer Software 8.0/10 From $129/mo ✓ 4 of 4 features Visit Frazer DMS
AutoDealer.io #7 in Auto Dealer Software 8.0/10 From $49/mo · 14-day trial ✓ 3 of 4 features Visit AutoDealer.io

Frazer DMS leads on 1 check, AutoDealer.io on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Lowest starting priceAutoDealer.io · $49/mo
  • Most featuresFrazer DMS · 4 of 4

Frazer DMS and AutoDealer.io score identically on our rubric (8.0 out of 10) for auto dealer software; Frazer DMS sits at #4 and AutoDealer.io at #7 in our editorial ranking, so the choice comes down to fit.

AutoDealer.io is cheaper to start at $49/mo against $129/mo. Frazer DMS offers mobile app; AutoDealer.io doesn't publish it.

Frazer DMS is the better fit for independent dealers wanting a mature full DMS. AutoDealer.io is the better fit for independent dealers wanting an affordable all-in-one system.

  • Frazer DMS fits best

    Independent dealers wanting a mature full DMS

  • AutoDealer.io fits best

    Independent dealers wanting an affordable all-in-one system

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Side by side

Feature Frazer DMS 8.0/10 Visit ↗ AutoDealer.io 8.0/10 Visit ↗
At a glance
Editor score 8.0 8.0
Ranking #4 in Auto Dealer Software #7 in Auto Dealer Software
Best for Independent dealers wanting a mature full DMS Independent dealers wanting an affordable all-in-one system
Pricing model Paid Paid
Starting price $129/mo $49/mo (best)
Free plan — —
Free trial — —
Deployment Cloud, Desktop, Mobile Cloud
Platforms Windows, iOS Web
Support Email, Phone, Live chat, Docs Email
Integrations 200+ integrations 15 integrations
Built for Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Frazer DMS 4/4 · AutoDealer.io 3/4
Inventory management ✓ ✓
Lead management ✓ ✓
Vehicle syndication ✓ ✓
Mobile app ✓ (best) Not published
Specs
DMS capabilities Full Full
Dealership types independent used car dealers; non-franchise auto dealerships independent and used-car dealers
Our review
Pros
  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
  • Covers inventory, CRM, deals, F&I, compliance, title and BHPH workflows
  • Hosted website, VIN decoding and syndication to major vehicle marketplaces
  • AI shopper and staff assistants with approval workflows
Cons
  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.
  • Product is currently in beta
  • Web-only deployment may not suit dealers needing native apps
  • Support is email-based across the published plans
Our verdict

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a…

Read the review →

AutoDealer.io is a cloud, web-only dealer management system for independent and used-car dealerships. It brings together a hosted dealer website, VIN-based inventory lifecycle management, CRM lead tracking, guided deals, F&I workflows,…

Read the review →
  1. Frazer DMSAuto Dealer Software 8.0From $129/mo
  2. AutoDealer.ioAuto Dealer Software 8.0From $49/mo · 14-day trial

Strengths and trade-offs

  • Frazer DMS — where it wins

    • Combines inventory, sales processing, BHPH servicing and full accounting.
    • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
    • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

    Where it doesn't

    • No free plan; Desktop starts at $129/month and Hosted at $199/month.
    • Desktop access is limited to Windows; the mobile app is listed for iOS.
    • Some forms and features are available only in most states.

  • AutoDealer.io — where it wins

    • Covers inventory, CRM, deals, F&I, compliance, title and BHPH workflows
    • Hosted website, VIN decoding and syndication to major vehicle marketplaces
    • AI shopper and staff assistants with approval workflows

    Where it doesn't

    • Product is currently in beta
    • Web-only deployment may not suit dealers needing native apps
    • Support is email-based across the published plans

More comparisons

All auto dealer software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026