Head-to-head · Auto Dealer Software
Frazer DMS vs DealerVLO
Frazer DMS leads on 1 check, DealerVLO on 1, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Lowest starting priceDealerVLO · $29/mo
- Most featuresFrazer DMS · 4 of 4
Frazer DMS and DealerVLO score identically on our rubric (8.0 out of 10) for auto dealer software; Frazer DMS sits at #4 and DealerVLO at #8 in our editorial ranking, so the choice comes down to fit.
DealerVLO is cheaper to start at $29/mo against $129/mo. Frazer DMS offers mobile app; DealerVLO doesn't publish it.
Frazer DMS is the better fit for independent dealers wanting a mature full DMS. DealerVLO is the better fit for solo used-car dealers seeking low-cost DMS basics.
- Frazer DMS fits best
Independent dealers wanting a mature full DMS
- DealerVLO fits best
Solo used-car dealers seeking low-cost DMS basics
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Side by side
| Feature | Frazer DMS 8.0/10 Visit ↗ | DealerVLO 8.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.0 | 8.0 |
| Ranking | #4 in Auto Dealer Software | #8 in Auto Dealer Software |
| Best for | Independent dealers wanting a mature full DMS | Solo used-car dealers seeking low-cost DMS basics |
| Pricing model | Paid | Paid |
| Starting price | $129/mo | $29/mo (best) |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud, Desktop, Mobile | Cloud |
| Platforms | Windows, iOS | Web |
| Support | Email, Phone, Live chat, Docs | |
| Integrations | 200+ integrations | 5 integrations |
| Built for | Small business, Mid-market | Small business, Solo |
| Features Frazer DMS 4/4 · DealerVLO 3/4 | ||
| Inventory management | ✓ | ✓ |
| Lead management | ✓ | ✓ |
| Vehicle syndication | ✓ | ✓ |
| Mobile app | ✓ (best) | Not published |
| Specs | ||
| DMS capabilities | Full | Full |
| Dealership types | independent used car dealers; non-franchise auto dealerships | Independent used-car dealerships; buy-here-pay-here dealers |
| Our review | ||
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| Cons |
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| Our verdict | Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a… Read the review → |
DealerVLO is a browser-based dealer management system and CRM for independent used-car dealerships, including buy-here-pay-here lots. Its single Standard plan is aimed at small and solo operators who want inventory, leads, deal documents,… Read the review → |
Strengths and trade-offs
Frazer DMS — where it wins
- Combines inventory, sales processing, BHPH servicing and full accounting.
- Offers desktop and hosted cloud deployment, plus a mobile inventory app.
- Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
Where it doesn't
- No free plan; Desktop starts at $129/month and Hosted at $199/month.
- Desktop access is limited to Windows; the mobile app is listed for iOS.
- Some forms and features are available only in most states.
DealerVLO — where it wins
- Unlimited vehicles, customers, deals, and team members on one plan
- Combines deal calculations, title paperwork, and e-signatures
- Includes a website, marketplace syndication, and BHPH ledger
Where it doesn't
- Web-only access; no separate mobile app is verified
- Email is the only listed support channel
- One plan offers limited choice for dealers needing tiered options
- Frazer DMS8.0/10 · From $129/mo
A full DMS for independent dealers, with inventory, sales, BHPH and accounting.
Visit Frazer DMSFull verdict → - DealerVLO8.0/10 · From $29/mo · 14-day trial
A $29 monthly plan brings inventory, deal paperwork, syndication, and BHPH tools together.
Visit DealerVLOFull verdict →
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All auto dealer software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026






