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Head-to-head · Auto Dealer Software

Frazer DMS vs DealerVLO

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Frazer DMS #4 in Auto Dealer Software 8.5/10 Paid ✓ 4 of 4 features Visit Frazer DMS
DealerVLO #8 in Auto Dealer Software 7.6/10 14-day trial Free trial✓ 3 of 4 features Visit DealerVLO

Frazer DMS leads on 0 checks, DealerVLO on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFrazer DMS · 8.5/10
  • Free trialonly DealerVLO
  • Most featuresFrazer DMS · 4 of 4

Frazer DMS scores higher on our rubric for auto dealer software: 8.5 against 7.6 out of 10; our editors rank them #4 and #8.

Frazer DMS is the better fit for independent dealers wanting a mature full DMS. DealerVLO is the better fit for solo used-car dealers seeking low-cost DMS basics.

  • Frazer DMS fits best

    Independent dealers wanting a mature full DMS

  • DealerVLO fits best

    Solo used-car dealers seeking low-cost DMS basics

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Side by side

Feature Frazer DMS 8.5/10 Visit ↗ DealerVLO 7.6/10 Visit ↗
At a glance
Editor score 8.5 7.6
Ranking #4 in Auto Dealer Software #8 in Auto Dealer Software
Best for Independent dealers wanting a mature full DMS Solo used-car dealers seeking low-cost DMS basics
Pricing model Paid Paid
Starting price $1,299/yr $29/unit/mo
Free plan — —
Free trial — 14 days
Deployment Cloud, Desktop, Mobile Cloud
Platforms Windows, iOS Web
Support Email, Phone, Live chat, Docs Email
Integrations 200+ integrations 5 integrations
Built for Small business, Mid-market Small business, Solo
Features Frazer DMS 4/4 · DealerVLO 3/4
Inventory management ✓ ✓
Lead management ✓ ✓
Vehicle syndication ✓ ✓
Mobile app ✓ (best) Not checked yet
Specs
DMS capabilities Full Full
Dealership types independent used car dealers; non-franchise auto dealerships Independent used-car dealerships; buy-here-pay-here dealers
Our review
Pros
  • Combines inventory, sales processing, BHPH servicing and full accounting.
  • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
  • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.
  • Unlimited vehicles, customers, deals, and team members on one plan
  • Combines deal calculations, title paperwork, and e-signatures
  • Includes a website, marketplace syndication, and BHPH ledger
Cons
  • No free plan; Desktop starts at $129/month and Hosted at $199/month.
  • Desktop access is limited to Windows; the mobile app is listed for iOS.
  • Some forms and features are available only in most states.
  • Web-only access; no separate mobile app is verified
  • Email is the only listed support channel
  • One plan offers limited choice for dealers needing tiered options
Our verdict

Frazer DMS brings inventory, sales processing and desking, forms, Buy Here Pay Here servicing, and accounting into one dealer-management system. Its target is independent used-car dealerships, including non-franchise operations that want a…

Read the review →

DealerVLO is a browser-based dealer management system and CRM for independent used-car dealerships, including buy-here-pay-here lots. Its single Standard plan is aimed at small and solo operators who want inventory, leads, deal documents,…

Read the review →
  1. Frazer DMSAuto Dealer Software 8.5Paid
  2. DealerVLOAuto Dealer Software 7.614-day trial

Strengths and trade-offs

  • Frazer DMS — where it wins

    • Combines inventory, sales processing, BHPH servicing and full accounting.
    • Offers desktop and hosted cloud deployment, plus a mobile inventory app.
    • Integrates with automotive services including Dealertrack, Carfax and QuickBooks.

    Where it doesn't

    • No free plan; Desktop starts at $129/month and Hosted at $199/month.
    • Desktop access is limited to Windows; the mobile app is listed for iOS.
    • Some forms and features are available only in most states.

  • DealerVLO — where it wins

    • Unlimited vehicles, customers, deals, and team members on one plan
    • Combines deal calculations, title paperwork, and e-signatures
    • Includes a website, marketplace syndication, and BHPH ledger

    Where it doesn't

    • Web-only access; no separate mobile app is verified
    • Email is the only listed support channel
    • One plan offers limited choice for dealers needing tiered options

Frazer DMS vs DealerVLO: questions

Which is better for auto dealer software, Frazer DMS or DealerVLO?

Frazer DMS scores higher on our rubric for auto dealer software: 8.5 against 7.6 out of 10; our editors rank them #4 and #8.

How do Frazer DMS and DealerVLO compare?

All 5 checks we put side by side come out level: neither leads on any.

Do Frazer DMS and DealerVLO have a free plan?

Frazer DMS: No. DealerVLO: No.

More comparisons

All auto dealer software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update