Head-to-head · Automotive CRM Software
DealersCloud CRM vs DealerCenter CRM
DealersCloud CRM leads on 0 checks, DealerCenter CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreDealersCloud CRM · 7.1/10
- Free trialonly DealerCenter CRM
DealersCloud CRM scores higher on our rubric for automotive crm software: 7.1 against 6.6 out of 10; our editors rank them #12 and #16.
DealersCloud CRM is the better fit for dealers prioritizing lead capture and integrations. DealerCenter CRM is the better fit for budget-conscious independent dealerships.
- DealersCloud CRM fits best
Dealers prioritizing lead capture and integrations
- DealerCenter CRM fits best
Budget-conscious independent dealerships
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Side by side
| Feature | DealersCloud CRM 7.1/10 Visit ↗ | DealerCenter CRM 6.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.1 | 6.6 |
| Ranking | #12 in Automotive CRM Software | #16 in Automotive CRM Software |
| Best for | Dealers prioritizing lead capture and integrations | Budget-conscious independent dealerships |
| Pricing model | Paid | Paid |
| Starting price | — | — |
| Free plan | Not checked yet | — |
| Free trial | — | 30 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Email, Phone, Live chat · 24/7 | Email, Live chat, Phone |
| Integrations | 19 integrations | 7 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features DealersCloud CRM 6/6 · DealerCenter CRM 6/6 | ||
| DMS integration | ✓ | ✓ |
| Lead routing | ✓ | ✓ |
| SMS messaging | ✓ | ✓ |
| Workflow automation | ✓ | ✓ |
| Mobile app | ✓ | ✓ |
| Lead source capture | ✓ | ✓ |
| Our review | ||
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| Our verdict | DealersCloud CRM is the customer and lead management module within an all-in-one dealer management platform for independent car dealerships. It brings website, marketplace, phone, and lot leads into one queue, then keeps email and text… Read the review → |
DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity… Read the review → |
Strengths and trade-offs
DealersCloud CRM — where it wins
- Captures leads from websites, marketplaces, calls, and walk-ins
- Connects CRM records with inventory, F&I, accounting, and reporting
- Supports automated follow-ups, routing, mobile access, and AI tools
Where it doesn't
- Quote-based pricing makes budget comparison less immediate
- Advanced AI capabilities require a separate add-on
- Its focus on independent dealerships limits broader CRM use cases
DealerCenter CRM — where it wins
- Round-robin routing and automated email and SMS workflows
- Lead imports, campaigns, dashboards, and sales activity reporting
- Web, iOS, and Android access with dealership integrations
Where it doesn't
- No free plan is available
- Advanced calling and campaign controls require CRM Pro
- The CRM is focused on dealership sales operations
- DealersCloud CRM7.1/10 · Pricing on request
A broad dealership CRM for capturing leads, automating follow-up, and connecting dealer systems.
Visit DealersCloudFull verdict → - DealerCenter CRM6.6/10 · 30-day trial
A full automotive CRM core with lead routing, messaging, automation, and mobile access.
Visit DealerCenterFull verdict →
All automotive CRM software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update