Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Lead Scoring Software

Common Room vs Factors.ai

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Common Room #6 in Lead Scoring Software 8.9/10 Paid ✓ 0 of 3 features Visit Common Room
Factors.ai #8 in Lead Scoring Software 8.7/10 14-day trial Free trial✓ 0 of 3 features Visit Factors.ai

Common Room leads on 0 checks, Factors.ai on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCommon Room · 8.9/10
  • Lowest starting priceFactors.ai · $199/mo
  • Free trialonly Factors.ai

Common Room scores higher on our rubric for lead scoring software: 8.9 against 8.7 out of 10; our editors rank them #6 and #8.

Factors.ai is cheaper to start at $199/mo against $2,500/mo.

Common Room is the better fit for enterprise GTM teams needing scored buying signals. Factors.ai is the better fit for SMB teams wanting affordable account scoring.

  • Common Room fits best

    Enterprise GTM teams needing scored buying signals

  • Factors.ai fits best

    SMB teams wanting affordable account scoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Common Room 8.9/10 Visit ↗ Factors.ai 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #6 in Lead Scoring Software #8 in Lead Scoring Software
Best for Enterprise GTM teams needing scored buying signals SMB teams wanting affordable account scoring
Pricing model Paid Paid
Starting price $2,500/mo $199/mo (best)
Free plan — —
Free trial — 14 days
Deployment Cloud, Browser extension Cloud
Platforms Web, Chrome extension Web
Support Email Email, Docs, Tickets, Live chat
Compliance SOC 2, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR
Integrations 11 integrations 17 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Common Room 0/3 · Factors.ai 0/3
Predictive scoring Not checked yet Not checked yet
Account scoring Not checked yet Not checked yet
API access Not checked yet Not checked yet
Specs
Scoring approach Not checked yet Not checked yet
Data inputs Not checked yet Not checked yet
Lead limit Not checked yet Not checked yet
Our review
Pros
  • Combines account and contact scoring with identity resolution and enrichment
  • Captures buyer signals across first-, second-, and third-party sources
  • Connects CRM, sales engagement, data warehouse, and intent platforms
  • Identifies companies from anonymous website traffic
  • Combines custom and predictive account scoring with intent signals
  • Connects CRM, advertising, review, and workflow tools
Cons
  • Essential starts at $2,500 per month billed annually
  • No free plan is offered
  • Advanced and Enterprise pricing is not displayed in the listed plans
  • No free plan is available
  • Predictive scoring is limited to the Enterprise plan
  • Higher tiers typically require annual contracts
Our verdict

Common Room is an AI-native go-to-market platform for revenue teams at mid-market and enterprise B2B companies. It brings together company and contact prospecting, buyer-signal capture, Person360 identity resolution, enrichment, scoring,…

Read the review →

Factors.ai is a B2B demand-generation and account-intelligence platform for marketing and sales teams. It identifies companies visiting a website, organizes accounts using firmographic and behavioral signals, and supports account-level…

Read the review →
  1. Common RoomLead Scoring Software 8.9Paid
  2. Factors.aiLead Scoring Software 8.714-day trial

Strengths and trade-offs

  • Common Room — where it wins

    • Combines account and contact scoring with identity resolution and enrichment
    • Captures buyer signals across first-, second-, and third-party sources
    • Connects CRM, sales engagement, data warehouse, and intent platforms

    Where it doesn't

    • Essential starts at $2,500 per month billed annually
    • No free plan is offered
    • Advanced and Enterprise pricing is not displayed in the listed plans

  • Factors.ai — where it wins

    • Identifies companies from anonymous website traffic
    • Combines custom and predictive account scoring with intent signals
    • Connects CRM, advertising, review, and workflow tools

    Where it doesn't

    • No free plan is available
    • Predictive scoring is limited to the Enterprise plan
    • Higher tiers typically require annual contracts

More comparisons

All lead scoring software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update