Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Automotive CRM Software

CDK CRM vs DealersCloud CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score CDK CRM #10 in Automotive CRM Software 7.3/10 Pricing on request ✓ 6 of 6 features Visit CDK CRM
DealersCloud CRM #12 in Automotive CRM Software 7.1/10 Pricing on request ✓ 6 of 6 features Visit DealersCloud

CDK CRM leads on 0 checks, DealersCloud CRM on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCDK CRM · 7.3/10

CDK CRM scores higher on our rubric for automotive crm software: 7.3 against 7.1 out of 10; our editors rank them #10 and #12.

CDK CRM is the better fit for CDK-connected dealers wanting AI assistance. DealersCloud CRM is the better fit for dealers prioritizing lead capture and integrations.

  • CDK CRM fits best

    CDK-connected dealers wanting AI assistance

  • DealersCloud CRM fits best

    Dealers prioritizing lead capture and integrations

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CDK CRM 7.3/10 Visit ↗ DealersCloud CRM 7.1/10 Visit ↗
At a glance
Editor score 7.3 7.1
Ranking #10 in Automotive CRM Software #12 in Automotive CRM Software
Best for CDK-connected dealers wanting AI assistance Dealers prioritizing lead capture and integrations
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web Web, iOS, Android
Support Phone Email, Phone, Live chat · 24/7
Compliance SOC 2, 2FA SOC 2
Integrations 7 integrations 19 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features CDK CRM 6/6 · DealersCloud CRM 6/6
DMS integration ✓ ✓
Lead routing ✓ ✓
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • AI routing, conversation summaries, and writing assistance
  • Unified email, text, and chat inbox with automated follow-up
  • Connections to DMS, digital retail, finance, and desking systems
  • Captures leads from websites, marketplaces, calls, and walk-ins
  • Connects CRM records with inventory, F&I, accounting, and reporting
  • Supports automated follow-ups, routing, mobile access, and AI tools
Cons
  • Pricing is handled through a contact-sales process
  • Access is listed for web rather than multiple named platforms
  • Mobile tools are described without a named mobile app platform
  • Quote-based pricing makes budget comparison less immediate
  • Advanced AI capabilities require a separate add-on
  • Its focus on independent dealerships limits broader CRM use cases
Our verdict

CDK CRM is a customer relationship management platform for automotive dealerships, covering sales, service, and marketing workflows. It brings lead management, automated follow-up, messaging, reporting, video communication, and customer…

Read the review →

DealersCloud CRM is the customer and lead management module within an all-in-one dealer management platform for independent car dealerships. It brings website, marketplace, phone, and lot leads into one queue, then keeps email and text…

Read the review →
  1. CDK CRMAutomotive CRM Software 7.3Pricing on request
  2. DealersCloud CRMAutomotive CRM Software 7.1Pricing on request

Strengths and trade-offs

  • CDK CRM — where it wins

    • AI routing, conversation summaries, and writing assistance
    • Unified email, text, and chat inbox with automated follow-up
    • Connections to DMS, digital retail, finance, and desking systems

    Where it doesn't

    • Pricing is handled through a contact-sales process
    • Access is listed for web rather than multiple named platforms
    • Mobile tools are described without a named mobile app platform

  • DealersCloud CRM — where it wins

    • Captures leads from websites, marketplaces, calls, and walk-ins
    • Connects CRM records with inventory, F&I, accounting, and reporting
    • Supports automated follow-ups, routing, mobile access, and AI tools

    Where it doesn't

    • Quote-based pricing makes budget comparison less immediate
    • Advanced AI capabilities require a separate add-on
    • Its focus on independent dealerships limits broader CRM use cases
  • CDK CRM7.3/10 · Pricing on request

    A CDK-connected dealership CRM with AI routing, unified messaging, and automated follow-up.

    Visit CDK CRMFull verdict →
  • DealersCloud CRM7.1/10 · Pricing on request

    A broad dealership CRM for capturing leads, automating follow-up, and connecting dealer systems.

    Visit DealersCloudFull verdict →

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update