Head-to-head · Social Monitoring
Brand24 vs Mentionlytics
Brand24 leads on 0 checks, Mentionlytics on 2, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBrand24 · 8.5/10
- Lowest starting priceMentionlytics · $69/mo
- Free trialboth
Brand24 scores higher on our rubric for social monitoring: 8.5 against 8.4 out of 10; our editors rank them #7 and #8.
Mentionlytics is cheaper to start at $69/mo against $199/mo. Mentionlytics leads on historical data access: 18 months versus 1 months.
Brand24 is the better fit for teams needing broad mention monitoring and AI analysis. Mentionlytics is the better fit for teams tracking social and web mentions together.
- Brand24 fits best
Teams needing broad mention monitoring and AI analysis
- Mentionlytics fits best
Teams tracking social and web mentions together
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Side by side
| Feature | Brand24 8.5/10 Visit ↗ | Mentionlytics 8.4/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.5 | 8.4 |
| Ranking | #7 in Social Monitoring | #8 in Social Monitoring |
| Best for | Teams needing broad mention monitoring and AI analysis | Teams tracking social and web mentions together |
| Pricing model | Paid | Paid |
| Starting price | $199/mo | $69/mo (best) |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Integrations | 2 integrations | 5 integrations |
| Features Brand24 2/3 · Mentionlytics 2/3 | ||
| Web monitoring | ✓ | ✓ |
| Sentiment analysis | ✓ | ✓ |
| Competitor tracking | Not checked yet | Not checked yet |
| Specs | ||
| Social networks monitored | Not checked yet | Not checked yet |
| Historical data access | 1 months | 18 months (best) |
| Alert channels | Email, Slack, Microsoft Teams, in-app, mobile push notifications | Email, Slack |
| Our review | ||
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| Our verdict | Brand24 tracks public mentions of brands, products, keywords, and hashtags across social networks and other online sources. Its mention feeds and analysis tools are aimed at marketing, public relations, communications, research, and… Read the review → |
Mentionlytics brings social listening and broader web monitoring into one platform for businesses, agencies, and enterprises. It tracks mentions across social networks including X, TikTok, LinkedIn, Facebook, Instagram, YouTube, Reddit,… Read the review → |
Strengths and trade-offs
Brand24 — where it wins
- Monitors major social networks, news, blogs, forums, podcasts, and other web sources
- Combines sentiment, reach, engagement, influencer, and competitor analysis
- AI event and trend analysis with configurable alerts and storm alerts
Where it doesn't
- Individual starts at $199 per month with annual billing
- Individual includes only 3 keywords and 2K mentions per month
- Individual updates every 12 hours, not in real time
Mentionlytics — where it wins
- Monitors social networks plus news, blogs, forums, reviews, and websites
- Combines sentiment analysis, Boolean search, alerts, and AI mention clustering
- Integrates with Slack, Hootsuite, Looker Studio, API, and MCP
Where it doesn't
- No free plan; annual plans start at $69 per month
- Basic limits monitoring to 3 keyword rules and 5,000 monthly mentions
- Basic updates every 12 hours, slower than higher-tier update schedules
- Brand248.5/10 · 14-day trial
Broad online mention tracking with AI analysis, at a high annual-billing entry price.
Visit Brand24Full verdict → - Mentionlytics8.4/10 · 14-day trial
Tracks social and web mentions with sentiment, alerts, and AI-assisted analysis.
Visit MentionlyticsFull verdict →
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All social monitoring comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update