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Head-to-head · Social Monitoring

Meltwater Social Media Monitoring vs Brand24

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Meltwater Social Media Monitoring #2 in Social Monitoring 9.2/10 Pricing on request ✓ 3 of 3 features Visit Meltwater
Brand24 #7 in Social Monitoring 8.5/10 14-day trial Free trial✓ 2 of 3 features Visit Brand24

Meltwater Social Media Monitoring leads on 0 checks, Brand24 on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMeltwater Social Media Monitoring · 9.2/10
  • Free trialonly Brand24
  • Most featuresMeltwater Social Media Monitoring · 3 of 3

Meltwater Social Media Monitoring scores higher on our rubric for social monitoring: 9.2 against 8.5 out of 10; our editors rank them #2 and #7.

Meltwater Social Media Monitoring is the better fit for teams tracking brands across global and regional networks. Brand24 is the better fit for teams needing broad mention monitoring and AI analysis.

  • Meltwater Social Media Monitoring fits best

    Teams tracking brands across global and regional networks

  • Brand24 fits best

    Teams needing broad mention monitoring and AI analysis

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Side by side

Feature Meltwater Social Media Monitoring 9.2/10 Visit ↗ Brand24 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #2 in Social Monitoring #7 in Social Monitoring
Best for Teams tracking brands across global and regional networks Teams needing broad mention monitoring and AI analysis
Pricing model Paid Paid
Starting price — $199/mo
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 2 integrations 2 integrations
Features Meltwater Social Media Monitoring 3/3 · Brand24 2/3
Web monitoring ✓ ✓
Sentiment analysis ✓ ✓
Competitor tracking ✓ (best) Not checked yet
Specs
Social networks monitored X (Twitter), Meta (Facebook and Instagram), YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED (Xiaohongshu), Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, LINE Not checked yet
Historical data access Not checked yet 1 months
Alert channels Email, Slack, Microsoft Teams, mobile app push alerts, SMS Email, Slack, Microsoft Teams, in-app, mobile push notifications
Our review
Pros
  • Monitors a wide range of social networks and online communities
  • Combines real-time alerts with sentiment and trend analysis
  • Tracks competitors, share of voice, and historical trends
  • Monitors major social networks, news, blogs, forums, podcasts, and other web sources
  • Combines sentiment, reach, engagement, influencer, and competitor analysis
  • AI event and trend analysis with configurable alerts and storm alerts
Cons
  • Pricing requires a tailored quote from sales
  • No self-serve free trial
  • Plan differences beyond the listed highlights are unclear
  • Individual starts at $199 per month with annual billing
  • Individual includes only 3 keywords and 2K mentions per month
  • Individual updates every 12 hours, not in real time
Our verdict

Meltwater Social Media Monitoring tracks brand mentions, keywords, and conversations across social platforms and online communities. It is aimed at marketing and communications teams that need real-time visibility, sentiment analysis,…

Read the review →

Brand24 tracks public mentions of brands, products, keywords, and hashtags across social networks and other online sources. Its mention feeds and analysis tools are aimed at marketing, public relations, communications, research, and…

Read the review →
  1. Meltwater Social Media MonitoringSocial Monitoring 9.2Pricing on request
  2. Brand24Social Monitoring 8.514-day trial

Strengths and trade-offs

  • Meltwater Social Media Monitoring — where it wins

    • Monitors a wide range of social networks and online communities
    • Combines real-time alerts with sentiment and trend analysis
    • Tracks competitors, share of voice, and historical trends

    Where it doesn't

    • Pricing requires a tailored quote from sales
    • No self-serve free trial
    • Plan differences beyond the listed highlights are unclear

  • Brand24 — where it wins

    • Monitors major social networks, news, blogs, forums, podcasts, and other web sources
    • Combines sentiment, reach, engagement, influencer, and competitor analysis
    • AI event and trend analysis with configurable alerts and storm alerts

    Where it doesn't

    • Individual starts at $199 per month with annual billing
    • Individual includes only 3 keywords and 2K mentions per month
    • Individual updates every 12 hours, not in real time
  • Meltwater Social Media Monitoring9.2/10 · Pricing on request

    Broad social coverage and real-time analysis, sold through tailored sales quotes.

    Visit MeltwaterFull verdict →
  • Brand248.5/10 · 14-day trial

    Broad online mention tracking with AI analysis, at a high annual-billing entry price.

    Visit Brand24Full verdict →

More comparisons

All social monitoring comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update