Head-to-head · Social Monitoring
Benchmark by Brandwatch vs Meltwater Social Media Monitoring
Benchmark by Brandwatch leads on 0 checks, Meltwater Social Media Monitoring on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBenchmark by Brandwatch · 9.3/10
- Most featuresMeltwater Social Media Monitoring · 3 of 3
Benchmark by Brandwatch scores higher on our rubric for social monitoring: 9.3 against 9.2 out of 10; our editors rank them #1 and #2.
Benchmark by Brandwatch is the better fit for established teams benchmarking social performance. Meltwater Social Media Monitoring is the better fit for teams tracking brands across global and regional networks.
- Benchmark by Brandwatch fits best
Established teams benchmarking social performance
- Meltwater Social Media Monitoring fits best
Teams tracking brands across global and regional networks
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Side by side
| Feature | Benchmark by Brandwatch 9.3/10 Visit ↗ | Meltwater Social Media Monitoring 9.2/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.3 | 9.2 |
| Ranking | #1 in Social Monitoring | #2 in Social Monitoring |
| Best for | Established teams benchmarking social performance | Teams tracking brands across global and regional networks |
| Pricing model | Paid | Paid |
| Starting price | Pricing on request | — |
| Free plan | — | — |
| Free trial | — | — |
| Deployment | Cloud | Cloud, Mobile |
| Platforms | Web | Web, iOS, Android |
| Support | Live chat, Community, Docs | Email, Live chat, Community, Docs · 24/7 |
| Integrations | 17+ integrations | 2 integrations |
| Built for | Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Benchmark by Brandwatch 1/3 · Meltwater Social Media Monitoring 3/3 | ||
| Web monitoring | Not checked yet | ✓ (best) |
| Sentiment analysis | Not checked yet | ✓ (best) |
| Competitor tracking | ✓ | ✓ |
| Specs | ||
| Social networks monitored | Not checked yet | X (Twitter), Meta (Facebook and Instagram), YouTube, TikTok, LinkedIn, Reddit, Pinterest, Snapchat, Twitch, Discord, Threads, Bluesky, WeChat, Weibo, RED (Xiaohongshu), Douyin, Toutiao, QQ, Bilibili, Youku, Naver, Kakao Talk, LINE |
| Historical data access | Not checked yet | Not checked yet |
| Alert channels | Not checked yet | Email, Slack, Microsoft Teams, mobile app push alerts, SMS |
| Our review | ||
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| Our verdict | Benchmark is a social media benchmarking module within Brandwatch Social Media Management. It is designed for social media managers, content marketers, brands, and agencies that need to compare their channels with competitor brands. Its… Read the review → |
Meltwater Social Media Monitoring tracks brand mentions, keywords, and conversations across social platforms and online communities. It is aimed at marketing and communications teams that need real-time visibility, sentiment analysis,… Read the review → |
Strengths and trade-offs
Benchmark by Brandwatch — where it wins
- Compares owned and competitor brands across four social networks
- Tracks share of voice, sentiment, reach, impressions, and engagement
- Provides two years of history, AI summaries, and exportable reports
Where it doesn't
- Available as an add-on to Brandwatch Social Media Management
- Pricing and plan-specific competitor limits are not public
- Outlier and keyword notifications are not immediate crisis alerts
Meltwater Social Media Monitoring — where it wins
- Monitors a wide range of social networks and online communities
- Combines real-time alerts with sentiment and trend analysis
- Tracks competitors, share of voice, and historical trends
Where it doesn't
- Pricing requires a tailored quote from sales
- No self-serve free trial
- Plan differences beyond the listed highlights are unclear
- Benchmark by Brandwatch9.3/10 · Pricing on request
A focused benchmarking module for teams comparing social performance with competitors.
Visit BrandwatchFull verdict → - Meltwater Social Media Monitoring9.2/10 · Pricing on request
Broad social coverage and real-time analysis, sold through tailored sales quotes.
Visit MeltwaterFull verdict →
More comparisons
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- Benchmark by Brandwatch vs Brand24
- Benchmark by Brandwatch vs Mentionlytics
- Meltwater Social Media Monitoring vs Sprinklr Social Listening
- Meltwater Social Media Monitoring vs Talkwalker
All social monitoring comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update