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Head-to-head · Social Monitoring

Benchmark by Brandwatch vs Brand24

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Benchmark by Brandwatch #1 in Social Monitoring 9.3/10 Pricing on request ✓ 1 of 3 features Visit Brandwatch
Brand24 #7 in Social Monitoring 8.5/10 14-day trial Free trial✓ 2 of 3 features Visit Brand24

Benchmark by Brandwatch leads on 0 checks, Brand24 on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBenchmark by Brandwatch · 9.3/10
  • Free trialonly Brand24
  • Most featuresBrand24 · 2 of 3

Benchmark by Brandwatch scores higher on our rubric for social monitoring: 9.3 against 8.5 out of 10; our editors rank them #1 and #7.

Benchmark by Brandwatch is the better fit for established teams benchmarking social performance. Brand24 is the better fit for teams needing broad mention monitoring and AI analysis.

  • Benchmark by Brandwatch fits best

    Established teams benchmarking social performance

  • Brand24 fits best

    Teams needing broad mention monitoring and AI analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Benchmark by Brandwatch 9.3/10 Visit ↗ Brand24 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Social Monitoring #7 in Social Monitoring
Best for Established teams benchmarking social performance Teams needing broad mention monitoring and AI analysis
Pricing model Paid Paid
Starting price Pricing on request $199/mo
Free plan — —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Integrations 17+ integrations 2 integrations
Features Benchmark by Brandwatch 1/3 · Brand24 2/3
Web monitoring Not checked yet ✓ (best)
Sentiment analysis Not checked yet ✓ (best)
Competitor tracking ✓ (best) Not checked yet
Specs
Social networks monitored Not checked yet Not checked yet
Historical data access Not checked yet 1 months
Alert channels Not checked yet Email, Slack, Microsoft Teams, in-app, mobile push notifications
Our review
Pros
  • Compares owned and competitor brands across four social networks
  • Tracks share of voice, sentiment, reach, impressions, and engagement
  • Provides two years of history, AI summaries, and exportable reports
  • Monitors major social networks, news, blogs, forums, podcasts, and other web sources
  • Combines sentiment, reach, engagement, influencer, and competitor analysis
  • AI event and trend analysis with configurable alerts and storm alerts
Cons
  • Available as an add-on to Brandwatch Social Media Management
  • Pricing and plan-specific competitor limits are not public
  • Outlier and keyword notifications are not immediate crisis alerts
  • Individual starts at $199 per month with annual billing
  • Individual includes only 3 keywords and 2K mentions per month
  • Individual updates every 12 hours, not in real time
Our verdict

Benchmark is a social media benchmarking module within Brandwatch Social Media Management. It is designed for social media managers, content marketers, brands, and agencies that need to compare their channels with competitor brands. Its…

Read the review →

Brand24 tracks public mentions of brands, products, keywords, and hashtags across social networks and other online sources. Its mention feeds and analysis tools are aimed at marketing, public relations, communications, research, and…

Read the review →
  1. Benchmark by BrandwatchSocial Monitoring 9.3Pricing on request
  2. Brand24Social Monitoring 8.514-day trial

Strengths and trade-offs

  • Benchmark by Brandwatch — where it wins

    • Compares owned and competitor brands across four social networks
    • Tracks share of voice, sentiment, reach, impressions, and engagement
    • Provides two years of history, AI summaries, and exportable reports

    Where it doesn't

    • Available as an add-on to Brandwatch Social Media Management
    • Pricing and plan-specific competitor limits are not public
    • Outlier and keyword notifications are not immediate crisis alerts

  • Brand24 — where it wins

    • Monitors major social networks, news, blogs, forums, podcasts, and other web sources
    • Combines sentiment, reach, engagement, influencer, and competitor analysis
    • AI event and trend analysis with configurable alerts and storm alerts

    Where it doesn't

    • Individual starts at $199 per month with annual billing
    • Individual includes only 3 keywords and 2K mentions per month
    • Individual updates every 12 hours, not in real time
  • Benchmark by Brandwatch9.3/10 · Pricing on request

    A focused benchmarking module for teams comparing social performance with competitors.

    Visit BrandwatchFull verdict →
  • Brand248.5/10 · 14-day trial

    Broad online mention tracking with AI analysis, at a high annual-billing entry price.

    Visit Brand24Full verdict →

More comparisons

All social monitoring comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update