Head-to-head · Salon Reputation Management Software
Bella vs TrueReview
Bella leads on 0 checks, TrueReview on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBella · 9.4/10
- Free trialboth
- Most featuresBella · 2 of 3
Bella scores higher on our rubric for salon reputation management software: 9.4 against 8.8 out of 10; our editors rank them #1 and #6.
Bella is the better fit for salons needing reputation plus recovery workflows. TrueReview is the better fit for salons needing broad review-source coverage.
- Bella fits best
Salons needing reputation plus recovery workflows
- TrueReview fits best
Salons needing broad review-source coverage
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Side by side
| Feature | Bella 9.4/10 Visit ↗ | TrueReview 8.8/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.4 | 8.8 |
| Ranking | #1 in Salon Reputation Management Software | #6 in Salon Reputation Management Software |
| Best for | Salons needing reputation plus recovery workflows | Salons needing broad review-source coverage |
| Pricing model | Paid | Paid |
| Starting price | $390/yr | $29/mo |
| Free plan | — | — |
| Free trial | 14 days | 14 days |
| Free trial length | 14 days | 14 days · card required |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Support | Email, Phone, Live chat | Live chat, Phone, Docs |
| Integrations | 10 integrations | 13 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Bella 2/3 · TrueReview 0/3 | ||
| Review requests | ✓ (best) | Not checked yet |
| Response workflows | ✓ (best) | Not checked yet |
| Sentiment analysis | Not checked yet | Not checked yet |
| Specs | ||
| Review sources | Google, Facebook, Zillow, BBB, Trustpilot, Tripadvisor, Zocdoc, WebMD, Avvo, Lawyers.com, Angi, OpenTable, Apartments, HomeAdvisor, TrueReview | |
| Location limit | 1 locations | 1 locations |
| Team seat limit | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Bella is a cloud-based salon operating app for salons and multi-location operators. It works around existing salon systems rather than replacing a POS, combining post-visit SMS surveys, review routing, customer recovery, booking workflows,… Read the review → |
TrueReview is review management software for salons, agencies, and multi-location organizations. It combines automated review requests, customer feedback and surveys, review monitoring, alerts, response tools, tagging, filtering, and… Read the review → |
Strengths and trade-offs
Bella — where it wins
- Routes low ratings to internal recovery and high ratings to Google.
- Adds stylist campaigns, customer reactivation, and manager escalation.
- Supports SMS booking, missed-call voice booking, and multi-location reporting.
Where it doesn't
- The Reviews Only plan supports one location.
- The platform is web-based and cloud-deployed.
- Support is not available 24/7.
TrueReview — where it wins
- Monitors many review platforms and supports custom links
- Automates email and SMS requests, follow-ups, and alerts
- Adds AI replies, policy detection, widgets, and multi-location tools
Where it doesn't
- No free plan
- Starter monitors up to 3 review sources and one location
- SMS availability is limited to the US and Canada upon verification
- Bella9.4/10 · 14-day trial
A salon-focused operating layer for review recovery, booking, and multi-location reporting.
Visit BellaFull verdict → - TrueReview8.8/10 · 14-day trial
A broad review-management toolkit with automated requests, monitoring, and response tools.
Visit TrueReviewFull verdict →
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All salon reputation management software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update