Basis DSP vs Viant DSP

Basis DSP8.5Visit VDViant DSP7.9Visit

Higher score Basis DSP #4 in Demand Side Platform 8.5/10 Pricing on request ✓ 0 of 1 features Visit Basis DSP

vs

VD Viant DSP #8 in Demand Side Platform 7.9/10 Pricing on request ✓ 0 of 1 features Visit Viant

• Basis DSP fits best

  Teams managing programmatic alongside search and social

• Viant DSP fits best

  Enterprise teams focused on cross-channel measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Basis DSP 8.5/10 Visit ↗	VDViant DSP 7.9/10 Visit ↗
At a glance
Editor score	8.5	7.9
Ranking	#4 in Demand Side Platform	#8 in Demand Side Platform
Best for	Teams managing programmatic alongside search and social	Enterprise teams focused on cross-channel measurement
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	—
Free trial	—	—
Deployment	Cloud	Cloud
Platforms	Web	Web
Built for	Small business, Mid-market, Enterprise	Mid-market, Enterprise
Features Basis DSP 0/1 · Viant DSP 0/1
Attribution reporting	Not checked yet	Not checked yet
Specs
Buying model	Not checked yet	Not checked yet
Ad channels	Not checked yet	Not checked yet
Inventory access	Not checked yet	Not checked yet
Targeting options	Not checked yet	Not checked yet
Supported regions	Not checked yet	Not checked yet
Our review
Pros	Combines programmatic, search, social, and publisher-direct media Supports private marketplace deals and AI-assisted campaign optimization API manages campaigns, ads, audiences, and conversion tracking	Plans and buys across CTV, mobile, audio, desktop, and other formats Connects first-party audience activation with household identity resolution Measures online and offline conversions with attribution reporting
Cons	Contact-sales purchasing can slow self-serve evaluation Cloud-only deployment excludes on-premises hosting requirements Broad omnichannel workflows may exceed single-channel needs	Pricing is tailored to client needs rather than published by plan Requires a sales conversation to establish pricing Its broad feature set may exceed the needs of single-channel buyers
Our verdict	Basis DSP is a cloud demand-side platform for media teams and agencies coordinating digital advertising across programmatic, search, social, and publisher-direct channels. It supports display and video buying, audience targeting,… Read the review →	Viant DSP brings programmatic campaign planning, buying, and measurement into one platform for brands, agencies, and media buyers. Its channel coverage includes connected TV, digital out-of-home, mobile, audio, desktop, and in-game… Read the review →

Strengths and trade-offs

• Basis DSP — where it wins

  • Combines programmatic, search, social, and publisher-direct media
  • Supports private marketplace deals and AI-assisted campaign optimization
  • API manages campaigns, ads, audiences, and conversion tracking

  Where it doesn't

  • Contact-sales purchasing can slow self-serve evaluation
  • Cloud-only deployment excludes on-premises hosting requirements
  • Broad omnichannel workflows may exceed single-channel needs

• Viant DSP — where it wins

  • Plans and buys across CTV, mobile, audio, desktop, and other formats
  • Connects first-party audience activation with household identity resolution
  • Measures online and offline conversions with attribution reporting

  Where it doesn't

  • Pricing is tailored to client needs rather than published by plan
  • Requires a sales conversation to establish pricing
  • Its broad feature set may exceed the needs of single-channel buyers

• Basis DSP8.5/10 · Pricing on request

  A cloud DSP that unifies programmatic, search, social, and direct media workflows.

  Visit Basis DSPFull verdict →
• VDViant DSP7.9/10 · Pricing on request

  A cross-channel DSP combining campaign buying, audience activation, and attribution.

  Visit ViantFull verdict →