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Head-to-head · Demand Side Platform

Adform DSP vs Viant DSP

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Adform DSP #5 in Demand Side Platform 8.4/10 Pricing on request ✓ 1 of 1 features Visit Adform
Viant DSP #8 in Demand Side Platform 7.9/10 Pricing on request ✓ 0 of 1 features Visit Viant

Adform DSP leads on 0 checks, Viant DSP on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdform DSP · 8.4/10
  • Most featuresAdform DSP · 1 of 1

Adform DSP scores higher on our rubric for demand side platform: 8.4 against 7.9 out of 10; our editors rank them #5 and #8.

Adform DSP is the better fit for buyers prioritizing cross-device and DOOH campaigns. Viant DSP is the better fit for enterprise teams focused on cross-channel measurement.

  • Adform DSP fits best

    Buyers prioritizing cross-device and DOOH campaigns

  • Viant DSP fits best

    Enterprise teams focused on cross-channel measurement

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Adform DSP 8.4/10 Visit ↗ Viant DSP 7.9/10 Visit ↗
At a glance
Editor score 8.4 7.9
Ranking #5 in Demand Side Platform #8 in Demand Side Platform
Best for Buyers prioritizing cross-device and DOOH campaigns Enterprise teams focused on cross-channel measurement
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Mid-market, Enterprise Mid-market, Enterprise
Features Adform DSP 1/1 · Viant DSP 0/1
Attribution reporting ✓ (best) Not checked yet
Specs
Buying model Both Not checked yet
Ad channels Display, video, connected TV (CTV), audio, mobile, in-app, digital out-of-home (DOOH) Not checked yet
Inventory access Multiple Not checked yet
Targeting options Audience/data-based (first-, second- and third-party); geographic (country, region, city, ZIP code); hyperlocal/proximity; cross-device; contextual and demographic/venue targeting Not checked yet
Supported regions Global inventory; DOOH planner initially launching across 15 markets Not checked yet
Our review
Pros
  • Plans, forecasts, launches and optimizes campaigns in one workflow
  • Buys across display, video, CTV, audio, mobile, in-app and DOOH
  • Combines cross-device controls with map-based DOOH discovery
  • Plans and buys across CTV, mobile, audio, desktop, and other formats
  • Connects first-party audience activation with household identity resolution
  • Measures online and offline conversions with attribution reporting
Cons
  • Pricing is contractual rather than published on a rate card
  • DOOH planning is initially launching across 15 markets
  • Its specified channel mix may not suit buyers seeking broader coverage
  • Pricing is tailored to client needs rather than published by plan
  • Requires a sales conversation to establish pricing
  • Its broad feature set may exceed the needs of single-channel buyers
Our verdict

Adform DSP gives advertisers and agencies tools to plan, activate, optimize and measure programmatic campaigns. Its channel mix spans display, video, connected TV, audio, mobile, in-app and digital out-of-home, making it especially…

Read the review →

Viant DSP brings programmatic campaign planning, buying, and measurement into one platform for brands, agencies, and media buyers. Its channel coverage includes connected TV, digital out-of-home, mobile, audio, desktop, and in-game…

Read the review →
  1. Adform DSPDemand Side Platform 8.4Pricing on request
  2. Viant DSPDemand Side Platform 7.9Pricing on request

Strengths and trade-offs

  • Adform DSP — where it wins

    • Plans, forecasts, launches and optimizes campaigns in one workflow
    • Buys across display, video, CTV, audio, mobile, in-app and DOOH
    • Combines cross-device controls with map-based DOOH discovery

    Where it doesn't

    • Pricing is contractual rather than published on a rate card
    • DOOH planning is initially launching across 15 markets
    • Its specified channel mix may not suit buyers seeking broader coverage

  • Viant DSP — where it wins

    • Plans and buys across CTV, mobile, audio, desktop, and other formats
    • Connects first-party audience activation with household identity resolution
    • Measures online and offline conversions with attribution reporting

    Where it doesn't

    • Pricing is tailored to client needs rather than published by plan
    • Requires a sales conversation to establish pricing
    • Its broad feature set may exceed the needs of single-channel buyers
  • Adform DSP8.4/10 · Pricing on request

    A cross-device DSP with broad channel buying and map-based DOOH planning.

    Visit AdformFull verdict →
  • Viant DSP7.9/10 · Pricing on request

    A cross-channel DSP combining campaign buying, audience activation, and attribution.

    Visit ViantFull verdict →

More comparisons

All demand side platform comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update