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Head-to-head · Real Estate Marketing

Back At You Social vs BoomTown

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Back At You Social #5 in Real Estate Marketing 7.9/10 Pricing on request ✓ 3 of 5 features Visit Back At You
BoomTown #7 in Real Estate Marketing 7.7/10 Pricing on request ✓ 1 of 5 features Visit BoomTown

Back At You Social leads on 0 checks, BoomTown on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBack At You Social · 7.9/10
  • Most featuresBack At You Social · 3 of 5

Back At You Social scores higher on our rubric for real estate marketing: 7.9 against 7.7 out of 10; our editors rank them #5 and #7.

Back At You Social is the better fit for teams focused on listing and social-media marketing. BoomTown is the better fit for brokerages needing IDX sites and lead workflows.

  • Back At You Social fits best

    Teams focused on listing and social-media marketing

  • BoomTown fits best

    Brokerages needing IDX sites and lead workflows

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Side by side

Feature Back At You Social 7.9/10 Visit ↗ BoomTown 7.7/10 Visit ↗
At a glance
Editor score 7.9 7.7
Ranking #5 in Real Estate Marketing #7 in Real Estate Marketing
Best for Teams focused on listing and social-media marketing Brokerages needing IDX sites and lead workflows
Pricing model Paid Paid
Starting price Pricing on request —
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud, Mobile
Platforms Web Web
Support Email Docs
Integrations 7 integrations 4 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Back At You Social 3/5 · BoomTown 1/5
Website builder — Not checked yet
Lead capture ✓ ✓
Email automation Not checked yet Not checked yet
Social publishing ✓ (best) Not checked yet
Listing media tools ✓ (best) Not checked yet
Specs
IDX support None Not checked yet
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Converts MLS listing updates into social posts and branded listing videos
  • Schedules content across six social channels and YouTube
  • Adds open-house sign-in, lead-capture pages and seller reports
  • Combines IDX search, lead capture, predictive CRM, and follow-up automation
  • Supports networked sites and centralized reporting across offices
  • Mobile app handles calls, messages, tasks, and lead notifications
Cons
  • Pricing is handled through a demo or sales contact
  • Does not include website-building or IDX support
  • Email is the listed support channel
  • Pricing uses a contact-sales model rather than published plan amounts
  • Advanced multi-office capabilities are concentrated in the Advance package
  • Support channels list documentation, with no other channels specified
Our verdict

Back At You Social is a cloud-based real estate marketing platform for agents, teams and brokerages that want to coordinate listing and social-media campaigns. It turns MLS listing updates into social posts, creates branded listing videos,…

Read the review →

BoomTown is a cloud and mobile real estate technology platform for agents, teams, brokerages, and lenders. Its core combines IDX consumer websites, customizable themes and pages, property search, registration forms, alerts, predictive CRM,…

Read the review →
  1. Back At You SocialReal Estate Marketing 7.9Pricing on request
  2. BoomTownReal Estate Marketing 7.7Pricing on request

Strengths and trade-offs

  • Back At You Social — where it wins

    • Converts MLS listing updates into social posts and branded listing videos
    • Schedules content across six social channels and YouTube
    • Adds open-house sign-in, lead-capture pages and seller reports

    Where it doesn't

    • Pricing is handled through a demo or sales contact
    • Does not include website-building or IDX support
    • Email is the listed support channel

  • BoomTown — where it wins

    • Combines IDX search, lead capture, predictive CRM, and follow-up automation
    • Supports networked sites and centralized reporting across offices
    • Mobile app handles calls, messages, tasks, and lead notifications

    Where it doesn't

    • Pricing uses a contact-sales model rather than published plan amounts
    • Advanced multi-office capabilities are concentrated in the Advance package
    • Support channels list documentation, with no other channels specified
  • Back At You Social7.9/10 · Pricing on request

    Turns MLS updates into social content, listing ads, lead capture and seller reports.

    Visit Back At YouFull verdict →
  • BoomTown7.7/10 · Pricing on request

    An IDX-to-CRM platform for brokerages managing leads, follow-up, and multiple offices.

    Visit BoomTownFull verdict →

More comparisons

All real estate marketing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update