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Head-to-head · Real Estate Marketing

Luxury Presence vs BoomTown

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Luxury Presence #3 in Real Estate Marketing 8.3/10 Pricing on request ✓ 1 of 5 features Try Luxury Presence
BoomTown #7 in Real Estate Marketing 7.7/10 Pricing on request ✓ 1 of 5 features Visit BoomTown

Luxury Presence leads on 0 checks, BoomTown on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLuxury Presence · 8.3/10

Luxury Presence scores higher on our rubric for real estate marketing: 8.3 against 7.7 out of 10; our editors rank them #3 and #7.

Luxury Presence is the better fit for agents and teams seeking premium web, IDX, and client tools. BoomTown is the better fit for brokerages needing IDX sites and lead workflows.

  • Luxury Presence fits best

    Agents and teams seeking premium web, IDX, and client tools

  • BoomTown fits best

    Brokerages needing IDX sites and lead workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Luxury Presence 8.3/10 Visit ↗ BoomTown 7.7/10 Visit ↗
At a glance
Editor score 8.3 7.7
Ranking #3 in Real Estate Marketing #7 in Real Estate Marketing
Best for Agents and teams seeking premium web, IDX, and client tools Brokerages needing IDX sites and lead workflows
Pricing model Paid Paid
Starting price — —
Free plan — Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs · 24/7 Docs
Integrations 2 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Luxury Presence 1/5 · BoomTown 1/5
Website builder Not checked yet Not checked yet
Lead capture ✓ ✓
Email automation Not checked yet Not checked yet
Social publishing Not checked yet Not checked yet
Listing media tools Not checked yet Not checked yet
Specs
IDX support Not checked yet Not checked yet
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Combines designed websites, MLS/IDX search, and CRM-connected lead capture
  • Adds alerts, CMA presentations, and client collaboration tools
  • Higher tiers add ads, SMS nurture, SEO, and mobile apps
  • Combines IDX search, lead capture, predictive CRM, and follow-up automation
  • Supports networked sites and centralized reporting across offices
  • Mobile app handles calls, messages, tasks, and lead notifications
Cons
  • Plan prices and setup fees require a sales consultation
  • Plans require a 12-month agreement
  • Advanced marketing and support features are reserved for higher tiers
  • Pricing uses a contact-sales model rather than published plan amounts
  • Advanced multi-office capabilities are concentrated in the Advance package
  • Support channels list documentation, with no other channels specified
Our verdict

Luxury Presence brings real estate websites, IDX property search, lead capture, CRM tools, and marketing services into one platform for agents, teams, and brokerages. Its Launch plan includes a professionally designed website, MLS…

Read the review →

BoomTown is a cloud and mobile real estate technology platform for agents, teams, brokerages, and lenders. Its core combines IDX consumer websites, customizable themes and pages, property search, registration forms, alerts, predictive CRM,…

Read the review →
  1. Luxury PresenceReal Estate Marketing 8.3Pricing on request
  2. BoomTownReal Estate Marketing 7.7Pricing on request

Strengths and trade-offs

  • Luxury Presence — where it wins

    • Combines designed websites, MLS/IDX search, and CRM-connected lead capture
    • Adds alerts, CMA presentations, and client collaboration tools
    • Higher tiers add ads, SMS nurture, SEO, and mobile apps

    Where it doesn't

    • Plan prices and setup fees require a sales consultation
    • Plans require a 12-month agreement
    • Advanced marketing and support features are reserved for higher tiers

  • BoomTown — where it wins

    • Combines IDX search, lead capture, predictive CRM, and follow-up automation
    • Supports networked sites and centralized reporting across offices
    • Mobile app handles calls, messages, tasks, and lead notifications

    Where it doesn't

    • Pricing uses a contact-sales model rather than published plan amounts
    • Advanced multi-office capabilities are concentrated in the Advance package
    • Support channels list documentation, with no other channels specified

More comparisons

All real estate marketing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update