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Head-to-head · Real Estate Marketing

Brivity vs BoomTown

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Brivity #2 in Real Estate Marketing 8.5/10 Paid ✓ 0 of 5 features Visit Brivity
BoomTown #7 in Real Estate Marketing 7.7/10 Pricing on request ✓ 1 of 5 features Visit BoomTown

Brivity leads on 0 checks, BoomTown on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrivity · 8.5/10
  • Most featuresBoomTown · 1 of 5

Brivity scores higher on our rubric for real estate marketing: 8.5 against 7.7 out of 10; our editors rank them #2 and #7.

Brivity is the better fit for agents and teams seeking an all-in-one real estate platform. BoomTown is the better fit for brokerages needing IDX sites and lead workflows.

  • Brivity fits best

    Agents and teams seeking an all-in-one real estate platform

  • BoomTown fits best

    Brokerages needing IDX sites and lead workflows

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Brivity 8.5/10 Visit ↗ BoomTown 7.7/10 Visit ↗
At a glance
Editor score 8.5 7.7
Ranking #2 in Real Estate Marketing #7 in Real Estate Marketing
Best for Agents and teams seeking an all-in-one real estate platform Brokerages needing IDX sites and lead workflows
Pricing model Paid Paid
Starting price — —
Free plan — Not checked yet
Free trial — —
Deployment Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs Docs
Integrations 7 integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Brivity 0/5 · BoomTown 1/5
Website builder Not checked yet Not checked yet
Lead capture Not checked yet ✓ (best)
Email automation Not checked yet Not checked yet
Social publishing Not checked yet Not checked yet
Listing media tools Not checked yet Not checked yet
Specs
IDX support Not checked yet Not checked yet
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Combines CRM, IDX websites, marketing, and transaction management
  • Automates follow-up and lead routing across workflows
  • Includes mobile apps and AI-assisted writing and lead recommendations
  • Combines IDX search, lead capture, predictive CRM, and follow-up automation
  • Supports networked sites and centralized reporting across offices
  • Mobile app handles calls, messages, tasks, and lead notifications
Cons
  • Starts at $299 per month, with no free plan
  • Plan pricing is handled through demo requests and sales discussions
  • Its broad feature set may be more than agents seeking a focused tool need
  • Pricing uses a contact-sales model rather than published plan amounts
  • Advanced multi-office capabilities are concentrated in the Advance package
  • Support channels list documentation, with no other channels specified
Our verdict

Brivity brings CRM, IDX websites, lead follow-up, marketing, transaction management, reporting, and mobile apps into one real estate platform. It is designed for solo agents as well as teams that want leads, property search, client…

Read the review →

BoomTown is a cloud and mobile real estate technology platform for agents, teams, brokerages, and lenders. Its core combines IDX consumer websites, customizable themes and pages, property search, registration forms, alerts, predictive CRM,…

Read the review →
  1. BrivityReal Estate Marketing 8.5Paid
  2. BoomTownReal Estate Marketing 7.7Pricing on request

Strengths and trade-offs

  • Brivity — where it wins

    • Combines CRM, IDX websites, marketing, and transaction management
    • Automates follow-up and lead routing across workflows
    • Includes mobile apps and AI-assisted writing and lead recommendations

    Where it doesn't

    • Starts at $299 per month, with no free plan
    • Plan pricing is handled through demo requests and sales discussions
    • Its broad feature set may be more than agents seeking a focused tool need

  • BoomTown — where it wins

    • Combines IDX search, lead capture, predictive CRM, and follow-up automation
    • Supports networked sites and centralized reporting across offices
    • Mobile app handles calls, messages, tasks, and lead notifications

    Where it doesn't

    • Pricing uses a contact-sales model rather than published plan amounts
    • Advanced multi-office capabilities are concentrated in the Advance package
    • Support channels list documentation, with no other channels specified
  • Brivity8.5/10 · Paid

    Brivity brings lead management, IDX websites, marketing, and transactions together for real estate teams.

    Visit BrivityFull verdict →
  • BoomTown7.7/10 · Pricing on request

    An IDX-to-CRM platform for brokerages managing leads, follow-up, and multiple offices.

    Visit BoomTownFull verdict →

More comparisons

All real estate marketing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update