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Head-to-head · Real Estate Marketing

Brivity vs Back At You Social

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Brivity #2 in Real Estate Marketing 8.5/10 Paid ✓ 0 of 5 features Visit Brivity
Back At You Social #5 in Real Estate Marketing 7.9/10 Pricing on request ✓ 3 of 5 features Visit Back At You

Brivity leads on 0 checks, Back At You Social on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrivity · 8.5/10
  • Most featuresBack At You Social · 3 of 5

Brivity scores higher on our rubric for real estate marketing: 8.5 against 7.9 out of 10; our editors rank them #2 and #5.

Brivity is the better fit for agents and teams seeking an all-in-one real estate platform. Back At You Social is the better fit for teams focused on listing and social-media marketing.

  • Brivity fits best

    Agents and teams seeking an all-in-one real estate platform

  • Back At You Social fits best

    Teams focused on listing and social-media marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Brivity 8.5/10 Visit ↗ Back At You Social 7.9/10 Visit ↗
At a glance
Editor score 8.5 7.9
Ranking #2 in Real Estate Marketing #5 in Real Estate Marketing
Best for Agents and teams seeking an all-in-one real estate platform Teams focused on listing and social-media marketing
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Live chat, Phone, Docs Email
Integrations 7 integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Brivity 0/5 · Back At You Social 3/5
Website builder Not checked yet —
Lead capture Not checked yet ✓ (best)
Email automation Not checked yet Not checked yet
Social publishing Not checked yet ✓ (best)
Listing media tools Not checked yet ✓ (best)
Specs
IDX support Not checked yet None
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Combines CRM, IDX websites, marketing, and transaction management
  • Automates follow-up and lead routing across workflows
  • Includes mobile apps and AI-assisted writing and lead recommendations
  • Converts MLS listing updates into social posts and branded listing videos
  • Schedules content across six social channels and YouTube
  • Adds open-house sign-in, lead-capture pages and seller reports
Cons
  • Starts at $299 per month, with no free plan
  • Plan pricing is handled through demo requests and sales discussions
  • Its broad feature set may be more than agents seeking a focused tool need
  • Pricing is handled through a demo or sales contact
  • Does not include website-building or IDX support
  • Email is the listed support channel
Our verdict

Brivity brings CRM, IDX websites, lead follow-up, marketing, transaction management, reporting, and mobile apps into one real estate platform. It is designed for solo agents as well as teams that want leads, property search, client…

Read the review →

Back At You Social is a cloud-based real estate marketing platform for agents, teams and brokerages that want to coordinate listing and social-media campaigns. It turns MLS listing updates into social posts, creates branded listing videos,…

Read the review →
  1. BrivityReal Estate Marketing 8.5Paid
  2. Back At You SocialReal Estate Marketing 7.9Pricing on request

Strengths and trade-offs

  • Brivity — where it wins

    • Combines CRM, IDX websites, marketing, and transaction management
    • Automates follow-up and lead routing across workflows
    • Includes mobile apps and AI-assisted writing and lead recommendations

    Where it doesn't

    • Starts at $299 per month, with no free plan
    • Plan pricing is handled through demo requests and sales discussions
    • Its broad feature set may be more than agents seeking a focused tool need

  • Back At You Social — where it wins

    • Converts MLS listing updates into social posts and branded listing videos
    • Schedules content across six social channels and YouTube
    • Adds open-house sign-in, lead-capture pages and seller reports

    Where it doesn't

    • Pricing is handled through a demo or sales contact
    • Does not include website-building or IDX support
    • Email is the listed support channel
  • Brivity8.5/10 · Paid

    Brivity brings lead management, IDX websites, marketing, and transactions together for real estate teams.

    Visit BrivityFull verdict →
  • Back At You Social7.9/10 · Pricing on request

    Turns MLS updates into social content, listing ads, lead capture and seller reports.

    Visit Back At YouFull verdict →

More comparisons

All real estate marketing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update