Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Real Estate Marketing

CINC vs Back At You Social

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score CINC #1 in Real Estate Marketing 8.8/10 Pricing on request ✓ 0 of 5 features Visit CINC
Back At You Social #5 in Real Estate Marketing 7.9/10 Pricing on request ✓ 3 of 5 features Visit Back At You

CINC leads on 0 checks, Back At You Social on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCINC · 8.8/10
  • Most featuresBack At You Social · 3 of 5

CINC scores higher on our rubric for real estate marketing: 8.8 against 7.9 out of 10; our editors rank them #1 and #5.

CINC is the better fit for teams wanting lead generation and follow-up. Back At You Social is the better fit for teams focused on listing and social-media marketing.

  • CINC fits best

    Teams wanting lead generation and follow-up

  • Back At You Social fits best

    Teams focused on listing and social-media marketing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CINC 8.8/10 Visit ↗ Back At You Social 7.9/10 Visit ↗
At a glance
Editor score 8.8 7.9
Ranking #1 in Real Estate Marketing #5 in Real Estate Marketing
Best for Teams wanting lead generation and follow-up Teams focused on listing and social-media marketing
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Live chat, Community, Docs Email
Integrations 4,000+ integrations 7 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features CINC 0/5 · Back At You Social 3/5
Website builder Not checked yet —
Lead capture Not checked yet ✓ (best)
Email automation Not checked yet Not checked yet
Social publishing Not checked yet ✓ (best)
Listing media tools Not checked yet ✓ (best)
Specs
IDX support Not checked yet None
Active listings limit Not checked yet Not checked yet
Our review
Pros
  • Combines an IDX consumer website with lead generation and a centralized CRM.
  • AutoTracks automates follow-up, while lead routing assigns inquiries to agents.
  • Mobile apps and integrations support agent workflows across platforms.
  • Converts MLS listing updates into social posts and branded listing videos
  • Schedules content across six social channels and YouTube
  • Adds open-house sign-in, lead-capture pages and seller reports
Cons
  • Core plan pricing requires contacting sales.
  • CINC AI and Dialer are paid add-ons, not included plan features.
  • Solo and Ramp lack the advanced routing and system integrations listed for Pro and Select.
  • Pricing is handled through a demo or sales contact
  • Does not include website-building or IDX support
  • Email is the listed support channel
Our verdict

CINC brings lead generation and contact management together for real estate agents, teams, brokerages and mortgage professionals. Its cloud platform pairs IDX consumer websites with a centralized CRM, lead routing and automated AutoTracks…

Read the review →

Back At You Social is a cloud-based real estate marketing platform for agents, teams and brokerages that want to coordinate listing and social-media campaigns. It turns MLS listing updates into social posts, creates branded listing videos,…

Read the review →
  1. CINCReal Estate Marketing 8.8Pricing on request
  2. Back At You SocialReal Estate Marketing 7.9Pricing on request

Strengths and trade-offs

  • CINC — where it wins

    • Combines an IDX consumer website with lead generation and a centralized CRM.
    • AutoTracks automates follow-up, while lead routing assigns inquiries to agents.
    • Mobile apps and integrations support agent workflows across platforms.

    Where it doesn't

    • Core plan pricing requires contacting sales.
    • CINC AI and Dialer are paid add-ons, not included plan features.
    • Solo and Ramp lack the advanced routing and system integrations listed for Pro and Select.

  • Back At You Social — where it wins

    • Converts MLS listing updates into social posts and branded listing videos
    • Schedules content across six social channels and YouTube
    • Adds open-house sign-in, lead-capture pages and seller reports

    Where it doesn't

    • Pricing is handled through a demo or sales contact
    • Does not include website-building or IDX support
    • Email is the listed support channel
  • CINC8.8/10 · Pricing on request

    An IDX website, lead routing and automated follow-up in one real estate platform.

    Visit CINCFull verdict →
  • Back At You Social7.9/10 · Pricing on request

    Turns MLS updates into social content, listing ads, lead capture and seller reports.

    Visit Back At YouFull verdict →

More comparisons

All real estate marketing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update