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Head-to-head · Email Automation

AWeber vs Adobe Marketo Engage

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score AWeber #6 in Email Automation 6.9/10 Free plan · paid from $12.49/mo (annual) · 14-day trial Free plan✓ 1 of 4 features Visit AWeber
Adobe Marketo Engage #7 in Email Automation 6.7/10 Pricing on request ✓ 0 of 4 features Visit Adobe Marketo

AWeber leads on 2 checks, Adobe Marketo Engage on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAWeber · 6.9/10
  • Free planonly AWeber
  • Most featuresAWeber · 1 of 4

AWeber scores higher on our rubric for email automation: 6.9 against 6.7 out of 10; our editors rank them #6 and #7.

AWeber offers free plan; Adobe Marketo Engage doesn't. AWeber offers landing pages; Adobe Marketo Engage doesn't publish it.

AWeber is the better fit for small businesses building guided email automations. Adobe Marketo Engage is the better fit for large teams running lead-focused campaigns.

  • AWeber fits best

    Small businesses building guided email automations

  • Adobe Marketo Engage fits best

    Large teams running lead-focused campaigns

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature AWeber 6.9/10 Visit ↗ Adobe Marketo Engage 6.7/10 Visit ↗
At a glance
Editor score 6.9 6.7
Ranking #6 in Email Automation #7 in Email Automation
Best for Small businesses building guided email automations Large teams running lead-focused campaigns
Pricing model Free plan + paid Paid
Starting price $12.49/mo Not published
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Phone, Community, Docs · 24/7 Email, Community, Docs
Integrations 750+ integrations 13 integrations
Built for Solo, Small business, Mid-market Small business, Mid-market, Enterprise
Features AWeber 1/4 · Adobe Marketo Engage 0/4
Audience segmentation Not published Not published
Email templates Not published Not published
SMS automation Not published Not published
Landing pages ✓ (best) Not published
Specs
Monthly email limit Not published Not published
Automation workflows Not published Not published
Our review
Pros
  • Visual workflows support split paths and up to unlimited automations on Plus.
  • Segments can use tags, activity, purchases, location, and custom fields.
  • Free plan includes up to 500 subscribers and 3,000 emails monthly.
  • Journey automation, nurture, scoring, routing, and segmentation in one platform
  • Native CRM integrations with Salesforce, Microsoft Dynamics, and Veeva
  • Multi-touch attribution, reporting, REST API, webhooks, and AI-assisted workflows
Cons
  • Free is limited to one workflow automation or autoresponder campaign.
  • Lite limits you to 3 automations and 1 custom segment.
  • Lite and Plus are capped at 500 subscribers; Unlimited starts at $899 monthly.
  • Pricing requires contacting Adobe and is based on database size
  • No free plan is available
  • Cloud deployment only, with plan limits on users and daily API calls
Our verdict

AWeber brings newsletters, broadcasts, subscriber management, landing pages, and email automation into a web-based service for small businesses, entrepreneurs, creators, coaches, ecommerce shops, and nonprofits. Its visual workflows…

Read the review →

Adobe Marketo Engage is a cloud marketing automation platform for B2B marketing and sales teams coordinating lead-focused campaigns. It combines multichannel campaign and journey automation with nurture programs, lead and account…

Read the review →
  1. AWeberEmail Automation 6.9Free plan · paid from $12.49/mo (annual) · 14-day trial
  2. Adobe Marketo EngageEmail Automation 6.7Pricing on request

Strengths and trade-offs

  • AWeber — where it wins

    • Visual workflows support split paths and up to unlimited automations on Plus.
    • Segments can use tags, activity, purchases, location, and custom fields.
    • Free plan includes up to 500 subscribers and 3,000 emails monthly.

    Where it doesn't

    • Free is limited to one workflow automation or autoresponder campaign.
    • Lite limits you to 3 automations and 1 custom segment.
    • Lite and Plus are capped at 500 subscribers; Unlimited starts at $899 monthly.

  • Adobe Marketo Engage — where it wins

    • Journey automation, nurture, scoring, routing, and segmentation in one platform
    • Native CRM integrations with Salesforce, Microsoft Dynamics, and Veeva
    • Multi-touch attribution, reporting, REST API, webhooks, and AI-assisted workflows

    Where it doesn't

    • Pricing requires contacting Adobe and is based on database size
    • No free plan is available
    • Cloud deployment only, with plan limits on users and daily API calls
  • AWeber6.9/10 · Free plan · paid from $12.49/mo (annual) · 14-day trial

    AWeber pairs visual automation and purchase-aware segmentation with a free entry plan.

    Visit AWeberFull verdict →
  • Adobe Marketo Engage6.7/10 · Pricing on request

    Deep journey and lead orchestration for teams that can manage contact-sales pricing.

    Visit Adobe MarketoFull verdict →

More comparisons

All email automation comparisons → · Full ranking →

Guides on email automation

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update