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Head-to-head · Web Analytics Tools

Amplitude vs Snowplow

  • Updated Nov 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Amplitude #5 in Web Analytics Tools 8.8/10 Free plan Free plan✓ 5 of 5 features Visit Amplitude
Snowplow #17 in Web Analytics Tools 7.5/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit Snowplow

Amplitude leads on 1 check, Snowplow on 0, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 8.8/10
  • Free planonly Amplitude
  • Free trialonly Snowplow
  • Most featuresAmplitude · 5 of 5

Amplitude scores higher on our rubric for web analytics tools: 8.8 against 7.5 out of 10; our editors rank them #5 and #17.

Amplitude offers free plan; Snowplow doesn't.

Amplitude is the better fit for mature product analytics and experimentation. Snowplow is the better fit for warehouse-first event data pipelines.

  • Amplitude fits best

    Mature product analytics and experimentation

  • Snowplow fits best

    Warehouse-first event data pipelines

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amplitude 8.8/10 Visit ↗ Snowplow 7.5/10 Visit ↗
At a glance
Editor score 8.8 7.5
Ranking #5 in Web Analytics Tools #17 in Web Analytics Tools
Best for Mature product analytics and experimentation Warehouse-first event data pipelines
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android Web, iOS, Android
Support Docs Email, Tickets, Docs · 24/7
Compliance SOC 2, GDPR, HIPAA, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 159+ integrations 100+ integrations
Built for Solo, Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Amplitude 5/5 · Snowplow 4/5
Event tracking ✓ ✓
Conversion funnels ✓ ✓
Session recordings ✓ (best) Not checked yet
Ecommerce tracking ✓ ✓
API access ✓ ✓
Specs
Monthly visitor limit Not checked yet Not checked yet
Data retention Extended Extended
Our review
Pros
  • Permanent Free plan includes 2 million events per month
  • Combines funnels, retention, replay, ecommerce, and experimentation
  • Supports web, mobile, APIs, and six listed integrations
  • Schema-defined events support governed, granular tracking.
  • Delivers data to warehouses, lakes, and real-time streams.
  • Supports funnels, ecommerce, APIs, and self-hosted deployment.
Cons
  • Free plan limits events and monthly session replays
  • Advanced controls require Growth or Enterprise
  • Growth and Enterprise use custom event-based pricing
  • Pricing is quote-based rather than publicly listed.
  • There is no free plan for ongoing use.
  • Its breadth may exceed the needs of simple website analytics.
Our verdict

Amplitude is a digital analytics platform for product, marketing, data, and engineering teams. It collects behavioral events from web, mobile, server, and connected data sources, then brings together product and web analytics, funnel…

Read the review →

Snowplow is a behavioral data platform for data, analytics, engineering, and product teams that need granular event data from websites, mobile apps, servers, and other digital touchpoints. It validates and enriches events, then delivers…

Read the review →
  1. AmplitudeWeb Analytics Tools 8.8Free plan
  2. SnowplowWeb Analytics Tools 7.5Pricing on request · 14-day trial

Strengths and trade-offs

  • Amplitude — where it wins

    • Permanent Free plan includes 2 million events per month
    • Combines funnels, retention, replay, ecommerce, and experimentation
    • Supports web, mobile, APIs, and six listed integrations

    Where it doesn't

    • Free plan limits events and monthly session replays
    • Advanced controls require Growth or Enterprise
    • Growth and Enterprise use custom event-based pricing

  • Snowplow — where it wins

    • Schema-defined events support governed, granular tracking.
    • Delivers data to warehouses, lakes, and real-time streams.
    • Supports funnels, ecommerce, APIs, and self-hosted deployment.

    Where it doesn't

    • Pricing is quote-based rather than publicly listed.
    • There is no free plan for ongoing use.
    • Its breadth may exceed the needs of simple website analytics.
  • Amplitude8.8/10 · Free plan

    Deep product analytics with replay, experimentation, ecommerce, AI, and a permanent free plan.

    Visit AmplitudeFull verdict →
  • Snowplow7.5/10 · Pricing on request · 14-day trial

    A warehouse-first analytics platform for granular, governed event data.

    Visit SnowplowFull verdict →

More comparisons

All web analytics tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update