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Head-to-head · Grocery Delivery Apps

Amazon Fresh UK vs Kroger

  • Updated Nov 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Amazon Fresh UK #6 in Grocery Delivery Apps 8.7/10 Free plan Free plan✓ 2 of 4 features Visit Amazon Fresh
Kroger #8 in Grocery Delivery Apps 8.5/10 Free plan · 30-day trial Free planFree trial✓ 1 of 4 features Visit Kroger

Amazon Fresh UK leads on 0 checks, Kroger on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmazon Fresh UK · 8.7/10
  • Free planboth
  • Free trialonly Kroger
  • Most featuresAmazon Fresh UK · 2 of 4

Amazon Fresh UK scores higher on our rubric for grocery delivery apps: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

Amazon Fresh UK is the better fit for amazon Fresh shoppers seeking scheduled grocery delivery. Kroger is the better fit for kroger shoppers who value pickup and loyalty features.

  • Amazon Fresh UK fits best

    Amazon Fresh shoppers seeking scheduled grocery delivery

  • Kroger fits best

    Kroger shoppers who value pickup and loyalty features

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Side by side

Feature Amazon Fresh UK 8.7/10 Visit ↗ Kroger 8.5/10 Visit ↗
At a glance
Editor score 8.7 8.5
Ranking #6 in Grocery Delivery Apps #8 in Grocery Delivery Apps
Best for Amazon Fresh shoppers seeking scheduled grocery delivery Kroger shoppers who value pickup and loyalty features
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Android, iOS, Web
Built for Solo, Small business Solo
Features Amazon Fresh UK 2/4 · Kroger 1/4
Store pickup Not checked yet Not checked yet
Same-day delivery ✓ ✓
Under-1-hour delivery — Not checked yet
Scheduled windows ✓ (best) Not checked yet
Specs
Service model Supermarket Not checked yet
Retailer or store count Not checked yet Not checked yet
Our review
Pros
  • Shop for produce, meat, seafood, dairy, frozen food and household essentials
  • Choose same-day or next-day delivery and select a slot at checkout
  • One-hour windows and unattended delivery are available for eligible orders
  • Combines pickup and delivery ordering with in-store shopping
  • Offers digital coupons, personalized deals, and fuel-points tracking
  • Purchase history and quick reordering help repeat shoppers
Cons
  • Delivery options depend on postcode, merchant and slot availability
  • One-hour windows are not a promise of delivery within one hour
  • Groceries and any delivery fees vary by order and postcode
  • Pickup and delivery options depend on location and availability
  • Same-day delivery applies only in eligible areas and is subject to availability
  • Boost is optional but paid; its pricing and benefits vary by tier and location
Our verdict

Amazon Fresh UK brings grocery shopping for fresh produce, meat, seafood, dairy, frozen food and household essentials to Amazon’s desktop, mobile browser and app. It is aimed at shoppers in eligible UK postcodes who want delivery from a…

Read the review →

Kroger brings grocery and household-item shopping together with pickup, delivery, and in-store shopping. Its app is aimed at Kroger shoppers who want to manage orders alongside the retailer’s loyalty features: digital coupons, weekly ads,…

Read the review →
  1. Amazon Fresh UKGrocery Delivery Apps 8.7Free plan
  2. KrogerGrocery Delivery Apps 8.5Free plan · 30-day trial

Strengths and trade-offs

  • Amazon Fresh UK — where it wins

    • Shop for produce, meat, seafood, dairy, frozen food and household essentials
    • Choose same-day or next-day delivery and select a slot at checkout
    • One-hour windows and unattended delivery are available for eligible orders

    Where it doesn't

    • Delivery options depend on postcode, merchant and slot availability
    • One-hour windows are not a promise of delivery within one hour
    • Groceries and any delivery fees vary by order and postcode

  • Kroger — where it wins

    • Combines pickup and delivery ordering with in-store shopping
    • Offers digital coupons, personalized deals, and fuel-points tracking
    • Purchase history and quick reordering help repeat shoppers

    Where it doesn't

    • Pickup and delivery options depend on location and availability
    • Same-day delivery applies only in eligible areas and is subject to availability
    • Boost is optional but paid; its pricing and benefits vary by tier and location
  • Amazon Fresh UK8.7/10 · Free plan

    A scheduled grocery service with same-day and next-day delivery in eligible areas.

    Visit Amazon FreshFull verdict →
  • Kroger8.5/10 · Free plan · 30-day trial

    A grocery app pairing pickup and delivery with coupons, rewards, and quick reordering.

    Visit KrogerFull verdict →

Amazon Fresh UK vs Kroger: questions

Which is better for grocery delivery apps, Amazon Fresh UK or Kroger?

Amazon Fresh UK scores higher on our rubric for grocery delivery apps: 8.7 against 8.5 out of 10; our editors rank them #6 and #8.

How do Amazon Fresh UK and Kroger compare?

All 4 checks we put side by side come out level: neither leads on any.

Do Amazon Fresh UK and Kroger have a free plan?

Amazon Fresh UK: Yes. Kroger: Yes.

More comparisons

All grocery delivery apps comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update