Head-to-head · Grocery Delivery Apps
Morrisons Online vs Kroger
Morrisons Online leads on 0 checks, Kroger on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMorrisons Online · 8.9/10
- Free planboth
- Free trialonly Kroger
- Most featuresMorrisons Online · 4 of 4
Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.5 out of 10; our editors rank them #4 and #8.
Morrisons Online is the better fit for morrisons shoppers needing delivery, pickup or rapid orders. Kroger is the better fit for kroger shoppers who value pickup and loyalty features.
- Morrisons Online fits best
Morrisons shoppers needing delivery, pickup or rapid orders
- Kroger fits best
Kroger shoppers who value pickup and loyalty features
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Side by side
| Feature | Morrisons Online 8.9/10 Visit ↗ | Kroger 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.5 |
| Ranking | #4 in Grocery Delivery Apps | #8 in Grocery Delivery Apps |
| Best for | Morrisons shoppers needing delivery, pickup or rapid orders | Kroger shoppers who value pickup and loyalty features |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | £40/yr | — |
| Free plan | ✓ | ✓ |
| Free trial | — | 30 days |
| Money-back guarantee | 14 days | 7 days |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Android, iOS, Web |
| Built for | Solo, Small business | Solo |
| Features Morrisons Online 4/4 · Kroger 1/4 | ||
| Store pickup | ✓ (best) | Not checked yet |
| Same-day delivery | ✓ | ✓ |
| Under-1-hour delivery | ✓ (best) | Not checked yet |
| Scheduled windows | ✓ (best) | Not checked yet |
| Specs | ||
| Service model | Supermarket | Not checked yet |
| Retailer or store count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Morrisons Online is Morrisons’ grocery shopping service for people ordering food and household products through its website or the Morrisons Grocery app. Shoppers can arrange home delivery in selectable one-hour windows or collect from a… Read the review → |
Kroger brings grocery and household-item shopping together with pickup, delivery, and in-store shopping. Its app is aimed at Kroger shoppers who want to manage orders alongside the retailer’s loyalty features: digital coupons, weekly ads,… Read the review → |
Strengths and trade-offs
Morrisons Online — where it wins
- Choose one-hour home delivery windows or Click & Collect at a local store
- Morrisons Now offers delivery within 60 minutes in selected areas
- Delivery Pass covers eligible delivery and collection slots
Where it doesn't
- Morrisons Now is limited to selected areas
- Delivery Pass does not cover Morrisons Now orders
- Delivery and collection availability depends on location
Kroger — where it wins
- Combines pickup and delivery ordering with in-store shopping
- Offers digital coupons, personalized deals, and fuel-points tracking
- Purchase history and quick reordering help repeat shoppers
Where it doesn't
- Pickup and delivery options depend on location and availability
- Same-day delivery applies only in eligible areas and is subject to availability
- Boost is optional but paid; its pricing and benefits vary by tier and location
- Morrisons Online8.9/10 · Free plan
A Morrisons grocery service with scheduled slots, Click & Collect and rapid delivery in selected areas.
Visit MorrisonsFull verdict → - Kroger8.5/10 · Free plan · 30-day trial
A grocery app pairing pickup and delivery with coupons, rewards, and quick reordering.
Visit KrogerFull verdict →
Morrisons Online vs Kroger: questions
Which is better for grocery delivery apps, Morrisons Online or Kroger?
Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.5 out of 10; our editors rank them #4 and #8.
How do Morrisons Online and Kroger compare?
All 5 checks we put side by side come out level: neither leads on any.
Do Morrisons Online and Kroger have a free plan?
Morrisons Online: Yes. Kroger: Yes.
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All grocery delivery apps comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update