Head-to-head · Grocery Delivery Apps
Morrisons Online vs Amazon Fresh UK
Morrisons Online leads on 1 check, Amazon Fresh UK on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreMorrisons Online · 8.9/10
- Free planboth
- Most featuresMorrisons Online · 4 of 4
Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.7 out of 10; our editors rank them #4 and #6.
Morrisons Online offers under-1-hour delivery; Amazon Fresh UK doesn't.
Morrisons Online is the better fit for morrisons shoppers needing delivery, pickup or rapid orders. Amazon Fresh UK is the better fit for amazon Fresh shoppers seeking scheduled grocery delivery.
- Morrisons Online fits best
Morrisons shoppers needing delivery, pickup or rapid orders
- Amazon Fresh UK fits best
Amazon Fresh shoppers seeking scheduled grocery delivery
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Side by side
| Feature | Morrisons Online 8.9/10 Visit ↗ | Amazon Fresh UK 8.7/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.9 | 8.7 |
| Ranking | #4 in Grocery Delivery Apps | #6 in Grocery Delivery Apps |
| Best for | Morrisons shoppers needing delivery, pickup or rapid orders | Amazon Fresh shoppers seeking scheduled grocery delivery |
| Pricing model | Free plan + paid | Free |
| Starting price | £40/yr | Free plan |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Built for | Solo, Small business | Solo, Small business |
| Features Morrisons Online 4/4 · Amazon Fresh UK 2/4 | ||
| Store pickup | ✓ (best) | Not checked yet |
| Same-day delivery | ✓ | ✓ |
| Under-1-hour delivery | ✓ (best) | — |
| Scheduled windows | ✓ | ✓ |
| Specs | ||
| Service model | Supermarket | Supermarket |
| Retailer or store count | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Morrisons Online is Morrisons’ grocery shopping service for people ordering food and household products through its website or the Morrisons Grocery app. Shoppers can arrange home delivery in selectable one-hour windows or collect from a… Read the review → |
Amazon Fresh UK brings grocery shopping for fresh produce, meat, seafood, dairy, frozen food and household essentials to Amazon’s desktop, mobile browser and app. It is aimed at shoppers in eligible UK postcodes who want delivery from a… Read the review → |
Strengths and trade-offs
Morrisons Online — where it wins
- Choose one-hour home delivery windows or Click & Collect at a local store
- Morrisons Now offers delivery within 60 minutes in selected areas
- Delivery Pass covers eligible delivery and collection slots
Where it doesn't
- Morrisons Now is limited to selected areas
- Delivery Pass does not cover Morrisons Now orders
- Delivery and collection availability depends on location
Amazon Fresh UK — where it wins
- Shop for produce, meat, seafood, dairy, frozen food and household essentials
- Choose same-day or next-day delivery and select a slot at checkout
- One-hour windows and unattended delivery are available for eligible orders
Where it doesn't
- Delivery options depend on postcode, merchant and slot availability
- One-hour windows are not a promise of delivery within one hour
- Groceries and any delivery fees vary by order and postcode
- Morrisons Online8.9/10 · Free plan
A Morrisons grocery service with scheduled slots, Click & Collect and rapid delivery in selected areas.
Visit MorrisonsFull verdict → - Amazon Fresh UK8.7/10 · Free plan
A scheduled grocery service with same-day and next-day delivery in eligible areas.
Visit Amazon FreshFull verdict →
Morrisons Online vs Amazon Fresh UK: questions
Which is better for grocery delivery apps, Morrisons Online or Amazon Fresh UK?
Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.7 out of 10; our editors rank them #4 and #6.
How do Morrisons Online and Amazon Fresh UK compare?
Of the 5 checks we put side by side, Morrisons Online leads on 1, Amazon Fresh UK on none, and 4 are level. Under-1-hour delivery only on Morrisons Online.
Do Morrisons Online and Amazon Fresh UK have a free plan?
Morrisons Online: Yes. Amazon Fresh UK: Yes.
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All grocery delivery apps comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Last updated · How we research and update