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Head-to-head · Grocery Delivery Apps

Morrisons Online vs Coles Online

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Morrisons Online #4 in Grocery Delivery Apps 8.9/10 Free plan Free plan✓ 4 of 4 features Visit Morrisons
Coles Online #7 in Grocery Delivery Apps 8.6/10 Free plan · 30-day trial Free planFree trial✓ 3 of 4 features Visit Coles Online

Morrisons Online leads on 1 check, Coles Online on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMorrisons Online · 8.9/10
  • Free planboth
  • Free trialonly Coles Online
  • Most featuresMorrisons Online · 4 of 4

Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.6 out of 10; our editors rank them #4 and #7.

Morrisons Online offers under-1-hour delivery; Coles Online doesn't.

Morrisons Online is the better fit for morrisons shoppers needing delivery, pickup or rapid orders. Coles Online is the better fit for coles shoppers choosing delivery or store pickup.

  • Morrisons Online fits best

    Morrisons shoppers needing delivery, pickup or rapid orders

  • Coles Online fits best

    Coles shoppers choosing delivery or store pickup

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Morrisons Online 8.9/10 Visit ↗ Coles Online 8.6/10 Visit ↗
At a glance
Editor score 8.9 8.6
Ranking #4 in Grocery Delivery Apps #7 in Grocery Delivery Apps
Best for Morrisons shoppers needing delivery, pickup or rapid orders Coles shoppers choosing delivery or store pickup
Pricing model Free plan + paid Free plan + paid
Starting price £40/yr —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Phone, Email Docs
Integrations 4 integrations 1 integrations
Built for Solo, Small business Solo, Small business
Features Morrisons Online 4/4 · Coles Online 3/4
Store pickup ✓ ✓
Same-day delivery ✓ ✓
Under-1-hour delivery ✓ (best) —
Scheduled windows ✓ ✓
Specs
Service model Supermarket Supermarket
Retailer or store count Not checked yet Not checked yet
Our review
Pros
  • Choose one-hour home delivery windows or Click & Collect at a local store
  • Morrisons Now offers delivery within 60 minutes in selected areas
  • Delivery Pass covers eligible delivery and collection slots
  • Choose delivery slots, including same-day options where available
  • Rapid delivery within two hours where available
  • Click & Collect, with rapid pickup at selected stores
Cons
  • Morrisons Now is limited to selected areas
  • Delivery Pass does not cover Morrisons Now orders
  • Delivery and collection availability depends on location
  • Delivery availability and fees depend on location and time slot
  • Rapid delivery is not available everywhere
  • Rapid Click & Collect is limited to selected stores
Our verdict

Morrisons Online is Morrisons’ grocery shopping service for people ordering food and household products through its website or the Morrisons Grocery app. Shoppers can arrange home delivery in selectable one-hour windows or collect from a…

Read the review →

Coles Online brings the Coles supermarket range to its website and mobile apps, with grocery browsing and checkout followed by home delivery or Click & Collect. It suits shoppers who want to order from Coles and choose between delivery…

Read the review →
  1. Morrisons OnlineGrocery Delivery Apps 8.9Free plan
  2. Coles OnlineGrocery Delivery Apps 8.6Free plan · 30-day trial

Strengths and trade-offs

  • Morrisons Online — where it wins

    • Choose one-hour home delivery windows or Click & Collect at a local store
    • Morrisons Now offers delivery within 60 minutes in selected areas
    • Delivery Pass covers eligible delivery and collection slots

    Where it doesn't

    • Morrisons Now is limited to selected areas
    • Delivery Pass does not cover Morrisons Now orders
    • Delivery and collection availability depends on location
  • Coles Online — where it wins

    • Choose delivery slots, including same-day options where available
    • Rapid delivery within two hours where available
    • Click & Collect, with rapid pickup at selected stores

    Where it doesn't

    • Delivery availability and fees depend on location and time slot
    • Rapid delivery is not available everywhere
    • Rapid Click & Collect is limited to selected stores
  • Morrisons Online8.9/10 · Free plan

    A Morrisons grocery service with scheduled slots, Click & Collect and rapid delivery in selected areas.

    Visit MorrisonsFull verdict →
  • Coles Online8.6/10 · Free plan · 30-day trial

    A Coles grocery app with scheduled delivery, same-day options and store pickup.

    Visit Coles OnlineFull verdict →

Morrisons Online vs Coles Online: questions

Which is better for grocery delivery apps, Morrisons Online or Coles Online?

Morrisons Online scores higher on our rubric for grocery delivery apps: 8.9 against 8.6 out of 10; our editors rank them #4 and #7.

How do Morrisons Online and Coles Online compare?

Of the 5 checks we put side by side, Morrisons Online leads on 1, Coles Online on none, and 4 are level. Under-1-hour delivery only on Morrisons Online.

Do Morrisons Online and Coles Online have a free plan?

Morrisons Online: Yes. Coles Online: Yes.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update