Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

Head-to-head · Grocery Delivery Apps

Amazon Fresh UK vs Coles Online

  • Updated Nov 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Amazon Fresh UK #6 in Grocery Delivery Apps 8.7/10 Free plan Free plan✓ 2 of 4 features Visit Amazon Fresh
Coles Online #7 in Grocery Delivery Apps 8.6/10 Free plan · 30-day trial Free planFree trial✓ 3 of 4 features Visit Coles Online

Amazon Fresh UK leads on 0 checks, Coles Online on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmazon Fresh UK · 8.7/10
  • Free planboth
  • Free trialonly Coles Online
  • Most featuresColes Online · 3 of 4

Amazon Fresh UK scores higher on our rubric for grocery delivery apps: 8.7 against 8.6 out of 10; our editors rank them #6 and #7.

Amazon Fresh UK is the better fit for amazon Fresh shoppers seeking scheduled grocery delivery. Coles Online is the better fit for coles shoppers choosing delivery or store pickup.

  • Amazon Fresh UK fits best

    Amazon Fresh shoppers seeking scheduled grocery delivery

  • Coles Online fits best

    Coles shoppers choosing delivery or store pickup

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amazon Fresh UK 8.7/10 Visit ↗ Coles Online 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #6 in Grocery Delivery Apps #7 in Grocery Delivery Apps
Best for Amazon Fresh shoppers seeking scheduled grocery delivery Coles shoppers choosing delivery or store pickup
Pricing model Free Free plan + paid
Starting price Free plan —
Free plan ✓ ✓
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Built for Solo, Small business Solo, Small business
Features Amazon Fresh UK 2/4 · Coles Online 3/4
Store pickup Not checked yet ✓ (best)
Same-day delivery ✓ ✓
Under-1-hour delivery — —
Scheduled windows ✓ ✓
Specs
Service model Supermarket Supermarket
Retailer or store count Not checked yet Not checked yet
Our review
Pros
  • Shop for produce, meat, seafood, dairy, frozen food and household essentials
  • Choose same-day or next-day delivery and select a slot at checkout
  • One-hour windows and unattended delivery are available for eligible orders
  • Choose delivery slots, including same-day options where available
  • Rapid delivery within two hours where available
  • Click & Collect, with rapid pickup at selected stores
Cons
  • Delivery options depend on postcode, merchant and slot availability
  • One-hour windows are not a promise of delivery within one hour
  • Groceries and any delivery fees vary by order and postcode
  • Delivery availability and fees depend on location and time slot
  • Rapid delivery is not available everywhere
  • Rapid Click & Collect is limited to selected stores
Our verdict

Amazon Fresh UK brings grocery shopping for fresh produce, meat, seafood, dairy, frozen food and household essentials to Amazon’s desktop, mobile browser and app. It is aimed at shoppers in eligible UK postcodes who want delivery from a…

Read the review →

Coles Online brings the Coles supermarket range to its website and mobile apps, with grocery browsing and checkout followed by home delivery or Click & Collect. It suits shoppers who want to order from Coles and choose between delivery…

Read the review →
  1. Amazon Fresh UKGrocery Delivery Apps 8.7Free plan
  2. Coles OnlineGrocery Delivery Apps 8.6Free plan · 30-day trial

Strengths and trade-offs

  • Amazon Fresh UK — where it wins

    • Shop for produce, meat, seafood, dairy, frozen food and household essentials
    • Choose same-day or next-day delivery and select a slot at checkout
    • One-hour windows and unattended delivery are available for eligible orders

    Where it doesn't

    • Delivery options depend on postcode, merchant and slot availability
    • One-hour windows are not a promise of delivery within one hour
    • Groceries and any delivery fees vary by order and postcode
  • Coles Online — where it wins

    • Choose delivery slots, including same-day options where available
    • Rapid delivery within two hours where available
    • Click & Collect, with rapid pickup at selected stores

    Where it doesn't

    • Delivery availability and fees depend on location and time slot
    • Rapid delivery is not available everywhere
    • Rapid Click & Collect is limited to selected stores

Amazon Fresh UK vs Coles Online: questions

Which is better for grocery delivery apps, Amazon Fresh UK or Coles Online?

Amazon Fresh UK scores higher on our rubric for grocery delivery apps: 8.7 against 8.6 out of 10; our editors rank them #6 and #7.

How do Amazon Fresh UK and Coles Online compare?

All 5 checks we put side by side come out level: neither leads on any.

Do Amazon Fresh UK and Coles Online have a free plan?

Amazon Fresh UK: Yes. Coles Online: Yes.

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

Last updated · How we research and update