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Head-to-head · Retargeting Software

Ako Marketing vs Adwerx

  • Updated Sep 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Ako Marketing #6 in Retargeting Software 7.1/10 Free plan · paid from $29/mo · 14-day trial Free plan✓ 1 of 2 features Visit Ako Marketing
Adwerx #8 in Retargeting Software 6.9/10 From $49/mo ✓ 1 of 2 features Visit Adwerx

Ako Marketing leads on 3 checks, Adwerx on 1, and 0 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAko Marketing · 7.1/10
  • Lowest starting priceAko Marketing · $29/mo
  • Free planonly Ako Marketing

Ako Marketing scores higher on our rubric for retargeting software: 7.1 against 6.9 out of 10; our editors rank them #6 and #8.

Ako Marketing offers free plan; Adwerx doesn't. Ako Marketing is cheaper to start at $29/mo against $49/mo. Ako Marketing offers dynamic product ads; Adwerx doesn't. Adwerx offers frequency capping; Ako Marketing doesn't publish it.

Ako Marketing is the better fit for shopify stores seeking Meta retargeting and loyalty. Adwerx is the better fit for real-estate marketers needing multi-channel retargeting.

  • Ako Marketing fits best

    Shopify stores seeking Meta retargeting and loyalty

  • Adwerx fits best

    Real-estate marketers needing multi-channel retargeting

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Ako Marketing 7.1/10 Visit ↗ Adwerx 6.9/10 Visit ↗
At a glance
Editor score 7.1 6.9
Ranking #6 in Retargeting Software #8 in Retargeting Software
Best for Shopify stores seeking Meta retargeting and loyalty Real-estate marketers needing multi-channel retargeting
Pricing model Free plan + paid Paid
Starting price $29/mo (best) $49/mo
Free plan ✓ (best) —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Phone, Docs
Built for Small business, Mid-market Solo, Small business, Mid-market, Enterprise
Features Ako Marketing 1/2 · Adwerx 1/2
Dynamic product ads ✓ (best) —
Frequency capping Not published ✓ (best)
Specs
Audience sources Not published Website
Ad channels Not published Social
Attribution window Not published Not published
Our review
Pros
  • Segment Shopify customers into Facebook and Google audiences.
  • Run dynamic Facebook product ads from Shopify product catalogs.
  • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.
  • Retargets website visitors across Facebook, Instagram, websites and mobile apps
  • Combines pixel, sphere/database, geographic and behavioral targeting
  • Supports dynamic ads, reporting and compliance approval workflows
Cons
  • The free Starter plan offers loyalty features, not retargeting.
  • Retargeting starts with Gold at $29 per month.
  • The product is focused on Shopify merchants and web use.
  • Retargeting ads are tied to Top Performer and Custom packages
  • Top Performer package prices have no stated billing period
  • No 24/7 support; published channels are email, phone and docs
Our verdict

Ako Marketing is a Shopify-focused app for merchants who want to pair retargeting campaigns with customer loyalty programs. It connects to Facebook and Google ad accounts and can build audiences from website visitors, past customers, and…

Read the review →

For real estate, mortgage and other housing professionals, Adwerx automates digital advertising across website retargeting, local-area and ZIP-code campaigns, sphere/database audiences, listings, video, streaming TV and digital…

Read the review →
  1. Ako MarketingRetargeting Software 7.1Free plan · paid from $29/mo · 14-day trial
  2. AdwerxRetargeting Software 6.9From $49/mo

Strengths and trade-offs

  • Ako Marketing — where it wins

    • Segment Shopify customers into Facebook and Google audiences.
    • Run dynamic Facebook product ads from Shopify product catalogs.
    • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.

    Where it doesn't

    • The free Starter plan offers loyalty features, not retargeting.
    • Retargeting starts with Gold at $29 per month.
    • The product is focused on Shopify merchants and web use.

  • Adwerx — where it wins

    • Retargets website visitors across Facebook, Instagram, websites and mobile apps
    • Combines pixel, sphere/database, geographic and behavioral targeting
    • Supports dynamic ads, reporting and compliance approval workflows

    Where it doesn't

    • Retargeting ads are tied to Top Performer and Custom packages
    • Top Performer package prices have no stated billing period
    • No 24/7 support; published channels are email, phone and docs
  • Ako Marketing7.1/10 · Free plan · paid from $29/mo · 14-day trial

    A Shopify app pairing Meta and Google retargeting with loyalty tools.

    Visit Ako MarketingFull verdict →
  • Adwerx6.9/10 · From $49/mo

    Real-estate-focused ads combine website retargeting with local, sphere and listing campaigns.

    Visit AdwerxFull verdict →

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update