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Head-to-head · Retargeting Software

AdRoll vs Ako Marketing

  • Updated Sep 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score AdRoll #1 in Retargeting Software 8.5/10 Paid ✓ 0 of 2 features Visit AdRoll
Ako Marketing #6 in Retargeting Software 7.1/10 Free plan · paid from $29/mo · 14-day trial Free plan✓ 1 of 2 features Visit Ako Marketing

AdRoll leads on 0 checks, Ako Marketing on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdRoll · 8.5/10
  • Free planonly Ako Marketing
  • Most featuresAko Marketing · 1 of 2

AdRoll scores higher on our rubric for retargeting software: 8.5 against 7.1 out of 10; our editors rank them #1 and #6.

Ako Marketing offers free plan; AdRoll doesn't. Ako Marketing offers dynamic product ads; AdRoll doesn't publish it.

AdRoll is the better fit for teams managing web and social ads across networks. Ako Marketing is the better fit for shopify stores seeking Meta retargeting and loyalty.

  • AdRoll fits best

    Teams managing web and social ads across networks

  • Ako Marketing fits best

    Shopify stores seeking Meta retargeting and loyalty

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature AdRoll 8.5/10 Visit ↗ Ako Marketing 7.1/10 Visit ↗
At a glance
Editor score 8.5 7.1
Ranking #1 in Retargeting Software #6 in Retargeting Software
Best for Teams managing web and social ads across networks Shopify stores seeking Meta retargeting and loyalty
Pricing model Paid Free plan + paid
Starting price Not published $29/mo
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 20 integrations 7 integrations
Features AdRoll 0/2 · Ako Marketing 1/2
Dynamic product ads Not published ✓ (best)
Frequency capping Not published Not published
Specs
Audience sources Not published Not published
Ad channels Not published Not published
Attribution window Not published Not published
Our review
Pros
  • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
  • Target audiences using behavior, contact lists, contextual signals and lookalikes
  • Use cross-channel attribution, scheduled exports and a reporting API
  • Segment Shopify customers into Facebook and Google audiences.
  • Run dynamic Facebook product ads from Shopify product catalogs.
  • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.
Cons
  • Social ads are an add-on to Self-Service Ads
  • Dynamic CPM pricing makes media costs variable
  • Managed services require qualifying ad spend; Advanced requires an annual commitment
  • The free Starter plan offers loyalty features, not retargeting.
  • Retargeting starts with Gold at $29 per month.
  • The product is focused on Shopify merchants and web use.
Our verdict

AdRoll brings campaign creation, management, optimization and measurement for brands, ecommerce businesses, agencies and other marketers working across web and social advertising. Campaigns can span Facebook, Instagram, TikTok, Pinterest…

Read the review →

Ako Marketing is a Shopify-focused app for merchants who want to pair retargeting campaigns with customer loyalty programs. It connects to Facebook and Google ad accounts and can build audiences from website visitors, past customers, and…

Read the review →
  1. AdRollRetargeting Software 8.5Paid
  2. Ako MarketingRetargeting Software 7.1Free plan · paid from $29/mo · 14-day trial

Strengths and trade-offs

  • AdRoll — where it wins

    • Create and allocate campaigns across Facebook, Instagram, TikTok, Pinterest and web ads
    • Target audiences using behavior, contact lists, contextual signals and lookalikes
    • Use cross-channel attribution, scheduled exports and a reporting API

    Where it doesn't

    • Social ads are an add-on to Self-Service Ads
    • Dynamic CPM pricing makes media costs variable
    • Managed services require qualifying ad spend; Advanced requires an annual commitment

  • Ako Marketing — where it wins

    • Segment Shopify customers into Facebook and Google audiences.
    • Run dynamic Facebook product ads from Shopify product catalogs.
    • Gold includes campaign analytics, A/B testing, and Instagram comment DMs.

    Where it doesn't

    • The free Starter plan offers loyalty features, not retargeting.
    • Retargeting starts with Gold at $29 per month.
    • The product is focused on Shopify merchants and web use.
  • AdRoll8.5/10 · Paid

    AdRoll combines cross-network campaign tools, audience targeting, optimization and reporting.

    Visit AdRollFull verdict →
  • Ako Marketing7.1/10 · Free plan · paid from $29/mo · 14-day trial

    A Shopify app pairing Meta and Google retargeting with loyalty tools.

    Visit Ako MarketingFull verdict →

More comparisons

All retargeting software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update