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Head-to-head · Ad Tech Software

Adjust vs Kevel

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Adjust #2 in Ad Tech Software 8.8/10 Pricing on request ✓ 0 of 3 features Visit Adjust
Kevel #5 in Ad Tech Software 8.4/10 Pricing on request ✓ 3 of 3 features Visit Kevel

Adjust leads on 0 checks, Kevel on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 8.8/10
  • Most featuresKevel · 3 of 3

Adjust scores higher on our rubric for ad tech software: 8.8 against 8.4 out of 10; our editors rank them #2 and #5.

Adjust is the better fit for teams needing mobile attribution and measurement. Kevel is the better fit for retail media operators building ad networks.

  • Adjust fits best

    Teams needing mobile attribution and measurement

  • Kevel fits best

    Retail media operators building ad networks

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Side by side

Feature Adjust 8.8/10 Visit ↗ Kevel 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #2 in Ad Tech Software #5 in Ad Tech Software
Best for Teams needing mobile attribution and measurement Retail media operators building ad networks
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Docs Docs
Compliance GDPR, ISO 27001, 2FA SOC 2, GDPR
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Adjust 0/3 · Kevel 3/3
Audience targeting Not checked yet ✓ (best)
Campaign automation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Platform focus Not checked yet Multi-channel
Ad formats Not checked yet Mixed
Billing model Not checked yet Custom
Our review
Pros
  • Combines click- and impression-based attribution with multi-touch reporting.
  • Measures web attribution, deep links, reattribution, and subscription revenue.
  • Offers raw-data exports and integrations with 3,000 services.
  • API ad serving and decisioning support custom advertising products
  • First-party targeting, pacing, forecasting and attribution cover core operations
  • Onsite and offsite delivery supports multi-channel ad experiences
Cons
  • Core and Enterprise pricing requires contacting sales.
  • Base limits usage to 18,000 annual conversions.
  • Base support is English email only, with Help Center access.
  • Custom pricing requires a sales conversation
  • Integration details are limited to API and web platform support
  • Cloud deployment and docs-only support may not fit every operating model
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams that need to connect campaigns with installs, reattributions, and revenue. It supports click- and impression-based attribution,…

Read the review →

Kevel provides cloud infrastructure APIs and tools for publishers, retailers, marketplaces, delivery apps and other businesses building custom advertising platforms. Its scope includes ad serving and decisioning, first-party audience…

Read the review →
  1. AdjustAd Tech Software 8.8Pricing on request
  2. KevelAd Tech Software 8.4Pricing on request

Strengths and trade-offs

  • Adjust — where it wins

    • Combines click- and impression-based attribution with multi-touch reporting.
    • Measures web attribution, deep links, reattribution, and subscription revenue.
    • Offers raw-data exports and integrations with 3,000 services.

    Where it doesn't

    • Core and Enterprise pricing requires contacting sales.
    • Base limits usage to 18,000 annual conversions.
    • Base support is English email only, with Help Center access.

  • Kevel — where it wins

    • API ad serving and decisioning support custom advertising products
    • First-party targeting, pacing, forecasting and attribution cover core operations
    • Onsite and offsite delivery supports multi-channel ad experiences

    Where it doesn't

    • Custom pricing requires a sales conversation
    • Integration details are limited to API and web platform support
    • Cloud deployment and docs-only support may not fit every operating model
  • Adjust8.8/10 · Pricing on request

    Mobile attribution and revenue measurement with broad integrations; pricing is sales-led.

    Visit AdjustFull verdict →
  • Kevel8.4/10 · Pricing on request

    Kevel gives retailers and publishers infrastructure to run custom, multi-channel ad products.

    Visit KevelFull verdict →

More comparisons

All ad tech software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update