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Head-to-head · Ad Tech Software

Adjust vs DoubleVerify

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Adjust #2 in Ad Tech Software 8.8/10 Pricing on request ✓ 0 of 3 features Visit Adjust
DoubleVerify #7 in Ad Tech Software 8.2/10 Pricing on request ✓ 3 of 3 features Visit DoubleVerify

Adjust leads on 0 checks, DoubleVerify on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdjust · 8.8/10
  • Most featuresDoubleVerify · 3 of 3

Adjust scores higher on our rubric for ad tech software: 8.8 against 8.2 out of 10; our editors rank them #2 and #7.

Adjust is the better fit for teams needing mobile attribution and measurement. DoubleVerify is the better fit for advertisers prioritizing verification and measurement.

  • Adjust fits best

    Teams needing mobile attribution and measurement

  • DoubleVerify fits best

    Advertisers prioritizing verification and measurement

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Side by side

Feature Adjust 8.8/10 Visit ↗ DoubleVerify 8.2/10 Visit ↗
At a glance
Editor score 8.8 8.2
Ranking #2 in Ad Tech Software #7 in Ad Tech Software
Best for Teams needing mobile attribution and measurement Advertisers prioritizing verification and measurement
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Compliance GDPR, ISO 27001, 2FA ISO 27001, SOC 2
Integrations 3,000+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Adjust 0/3 · DoubleVerify 3/3
Audience targeting Not checked yet ✓ (best)
Campaign automation Not checked yet ✓ (best)
Conversion tracking Not checked yet ✓ (best)
Specs
Platform focus Not checked yet Multi-channel
Ad formats Not checked yet Mixed
Billing model Not checked yet Usage-based
Our review
Pros
  • Combines click- and impression-based attribution with multi-touch reporting.
  • Measures web attribution, deep links, reattribution, and subscription revenue.
  • Offers raw-data exports and integrations with 3,000 services.
  • Combines fraud detection with brand-suitability and contextual controls
  • Measures viewability, attention, attribution and incrementality
  • Connects social-platform dashboards with campaign management and reporting
Cons
  • Core and Enterprise pricing requires contacting sales.
  • Base limits usage to 18,000 annual conversions.
  • Base support is English email only, with Help Center access.
  • Pricing requires contacting sales
  • Buying and activation breadth is less explicit
  • Best fit is mid-market and enterprise advertisers
Our verdict

Adjust is a mobile measurement and analytics platform for app marketers, developers, and marketing teams that need to connect campaigns with installs, reattributions, and revenue. It supports click- and impression-based attribution,…

Read the review →

DoubleVerify provides a media effectiveness platform for advertisers, agencies, publishers and advertising platforms. Its focus spans media quality, campaign measurement and delivery optimization, making it relevant to teams that need…

Read the review →
  1. AdjustAd Tech Software 8.8Pricing on request
  2. DoubleVerifyAd Tech Software 8.2Pricing on request

Strengths and trade-offs

  • Adjust — where it wins

    • Combines click- and impression-based attribution with multi-touch reporting.
    • Measures web attribution, deep links, reattribution, and subscription revenue.
    • Offers raw-data exports and integrations with 3,000 services.

    Where it doesn't

    • Core and Enterprise pricing requires contacting sales.
    • Base limits usage to 18,000 annual conversions.
    • Base support is English email only, with Help Center access.

  • DoubleVerify — where it wins

    • Combines fraud detection with brand-suitability and contextual controls
    • Measures viewability, attention, attribution and incrementality
    • Connects social-platform dashboards with campaign management and reporting

    Where it doesn't

    • Pricing requires contacting sales
    • Buying and activation breadth is less explicit
    • Best fit is mid-market and enterprise advertisers
  • Adjust8.8/10 · Pricing on request

    Mobile attribution and revenue measurement with broad integrations; pricing is sales-led.

    Visit AdjustFull verdict →
  • DoubleVerify8.2/10 · Pricing on request

    A verification and measurement suite for advertisers who need control across channels.

    Visit DoubleVerifyFull verdict →

More comparisons

All ad tech software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update